08/20/2026 updated
100 % available
Analytics & AI Consultant | Predictive Modelling, BI, Data Strategy | SQL, Python, Power BI
San sebastian, Spain
Only remote
MBA Finance & BSc Biology, University of BalamandAbout me
Analytics and AI consultant based in Donostia, Spain, working remotely across CET and GST. 12 years across banking, consulting and retail: Bank Audi, Oracle, Majid Al Futtaim, and now Bolldr Advisory. I turn data into commercial decisions and build the tools that keep them running.
Application Programming Interfaces (APIs)Data AnalysisBusiness IntelligenceBusiness Intelligence DevelopmentForecastingData IntelligenceMachine LearningMarketing AnalyticsMicrosoft Business IntelligenceOracle Business Intelligence Enterprise EditionPredictive ModellingPredictive AnalyticsMicrosoft Power BIVisual AnalyticsData Science
Analytics and AI leader with 12 years turning enterprise data into commercial outcomes across banking, consulting and retail.
Currently Principal Consultant, Analytics & AI at Bolldr Advisory: multi-month transformation engagements for mid-market clients in Lebanon, Colombia, India and the UAE, plus production automations, internal tools and client dashboards built with AI-assisted development.
Previously led the Business Intelligence & Insight function at Majid Al Futtaim (team of 7), owning segmentation, targeting and predictive modelling. Built a geospatial targeting model identifying 736,000 target consumers with ~€225M in potential spend; a unified consumer identity model integrating transactional, loyalty and demographic data (10x improvement in segmentation accuracy); predictive campaign models at 93% accuracy driving 20%+ growth in new customer acquisition; and price elasticity and promotional sensitivity models generating €12M+ in incremental revenue.
At Oracle, Senior Consultant in Analytics & Data Science: predictive maintenance for an international airport using IoT sensor data (35% downtime reduction), end-to-end analytics platform deployments for enterprise clients, and 15+ tailored data science solutions across supply chain, finance and operations. Earlier, Senior Analyst in Financial Planning & Performance at Bank Audi: funds transfer pricing methodology, activity-based costing, and Basel III / RAROC capital allocation models.
Skills
Analytics & AI: predictive modelling, machine learning, NLP, geospatial analytics, customer segmentation, demand forecasting, price elasticity modelling
Technical: SQL, Python, Tableau, Power BI, Oracle Cloud
AI & automation: Claude, Claude Code, LLM APIs and agent orchestration, n8n workflow automation, Vercel, Supabase, prompt engineering
Finance: FP&A, funds transfer pricing, capital allocation (Basel III / RAROC), activity-based costing, budgeting and forecasting, financial modelling
Leadership: data strategy, team leadership, cross-functional delivery, C-level stakeholder management
Education: MBA Finance and BSc Biology (University of Balamand), CFA Level 2 (passed), FRM Part 1 (passed), Oracle Cloud Architect Associate, Data Science Specialization (Johns Hopkins).
Languages: English (fluent), Arabic (native), Spanish (fluent), French (fluent).
Experience
Professional experience10+ years
Freelancer since2024
Languages
ArabicNative speakerEnglishNative speakerFrenchFluentSpanishNative speaker
Project history
Analytics and AI consulting for mid-market clients across four continents.
Multi-month transformation engagements in Lebanon, Colombia, India and the UAE, including a 24-month accounting and financial technology transformation for an audit and advisory firm, and a 12-month digital transformation for a design and manufacturing business.
Production automations, internal tools and client dashboards built with AI-assisted development, compressing delivery from weeks to days without an engineering team.
Advisory to executive teams on data strategy and AI adoption; AI literacy programs and digital diagnostic audits.
AI wellness platform; member of the AI Innovation Hub, Dubai.
Designed a proprietary wellness scoring system integrating Apple Health data, lifestyle surveys and wearable metrics.
Led development of AI-powered real-time assessments and CBT-based coaching.
Built and led a cross-functional team across product, engineering, data science and growth.
Led the customer intelligence function for one of MENA's largest retail and property groups.
Led a team of 7 analysts and data scientists owning segmentation, targeting and predictive modelling.
Built a geospatial targeting model identifying 736,000 target consumers with ~€225M in potential spend; nominated, Top Customer Analytics Use Case 2023.
Engineered a unified consumer identity model integrating transactional, loyalty and demographic data, a 10x improvement in segmentation accuracy.
Delivered predictive campaign models at 93% accuracy, driving 20%+ growth in new customer acquisition.
Designed price elasticity and promotional sensitivity models generating €12M+ in incremental revenue.
Rebuilt the consumer targeting framework, lifting customer lifetime value 25%.
Packaged proprietary analytics into commercial products, securing seven-figure contracts with leading UAE banks and retailers.
Certificates
Oracle Cloud Architect Associate
Oracle University2020
Data Science Specialization
Johns Hopkins University2018
Capital Markets & Corporate Finance
Harvard University2017
CFA Level 2 (passed)
CFA Institute2015
FRM Part 1 (passed)
GARP2014