09/09/2025 updated

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Digital Marketing Specialist in Services, Tourism, Hospitality & Real Estate

Santiago, Chile
Only remote
Master in Digital Marketing & E-commerce
Santiago, Chile
Only remote
Master in Digital Marketing & E-commerce

Profile attachments

CV_Javier_Merino_EN.pdf

Adobe Creative CloudAdvertising ManagementData AnalysisAutomationCustomer Relationship ManagementContent CreationDigital MarketingEmployee RetentionGoogle AdSenseGoogle AnalyticsSearch Engine OptimizationGrowth StrategiesHospitalityWeb ConferencingMarketing AutomationMarketing Performance Measurement and ManagementProduct DesignRetargetingStreamlineAtlassian TrelloWordPressWorkflowsBrandingCampaignsPaid AdvertizingE-booksGPTCustomer AcquisitionTourism
Digital Marketing Strategy
360° Digital Marketing Strategy with expertise in designing comprehensive growth strategies for businesses in tourism, hospitality, and real estate sectors.

Paid Advertising Management
Meta Ads, Google Ads, YouTube & LinkedIn Ads expertise with experience managing paid media campaigns across multiple platforms for national and international brands.

Content Production & Automation
Digital Product Creation including ebooks, courses, and webinars combined with funnel automation and retargeting strategies to maximize conversion.

SEO & Analytics
Search Engine Optimization and analytics implementation for growth-focused campaigns and measuring marketing performance.

Branding & Positioning
Brand positioning and content production strategies to help businesses connect deeply with their target audiences.

Marketing Automation
Implementation of CRM systems and marketing automation workflows to streamline customer acquisition and retention processes.

Digital Tools Proficiency
Expertise with Google Analytics, WordPress, ActiveCampaign, Hotmart, Canva, Adobe Suite, Notion, Trello, and ChatGPT.
 

Languages

EnglishGoodJapaneseBasic knowledgeSpanishNative speaker

Project history

Marketing Director

Doki Doki Japan
Responsible for brand expansion into Latin America and Japan. Leading campaigns promoting Japanese language study and cultural immersion programs. Developing automated funnels, online courses, ebooks, and community-building strategies.

Founder & Creative-Strategic Director

Creative Bulls
Providing full-scope marketing strategies for hospitality, tourism, real estate, food & beverage sectors. Leading creative and technical teams in content creation, paid ads, and automation workflows. Notable clients include MR. BIG energy drink, Hotel Pucón Indómito, Termas Pucón Indómito, Termas de San Luis, and real estate brokers.

Marketing Director

IV Propiedades
Designed digital strategies for real estate projects. Managed SEO, paid social, and content marketing campaigns.

Marketing Director

Luxury Nails Factory
Led social media ad campaigns, SEO, and brand positioning for the company.

Digital Marketing Director

Frismo Consultora
Managed paid media and analytics for growth-focused campaigns.

Webmaster

Mujerglam.cl – Anasol Producciones Ltda.
Website management, content updates, and digital support for the company.

Social Media Strategist & Community Manager

Salispiper Agency
In charge of digital strategies for brands like MR. BIG, Célebrité, El Golfo.

Assistant Lecturer – Digital Communication Program

University of Chile
Co-teaching courses in video and digital TV production (YouTube, Twitch, Vimeo).

Community Manager (Freelance)

Pipakid
Ran holiday social media campaigns, contests, email marketing and content strategy.

Community Manager

TV Show Mujer Glam
Social media management and content production for the TV program.

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