12/18/2024 updated
100 % available
Experienced Digital Marketing Specialist and PPC Manager
Matosinhos, Portugal
Worldwide
Bachelor of Communication and Media - AdvertisingAdvertising CampaignsAdvertising ManagementData AnalysisContent CreationConversion Rate OptimizationDigital MarketingDisplay AdvertisingPerformance ManagementGoogle AdSenseGoogle AnalyticsSearch Engine OptimizationIntegrated Marketing CommunicationsLead GenerationMultichannel MarketingSearch Engine Marketing
Digital Marketing
Expertise in developing and implementing digital marketing strategies, managing paid ad campaigns across multiple platforms, and optimizing performance for increased ROI.
PPC Management
Proficiency in managing and optimizing PPC campaigns on Google Ads, Meta (Facebook, Instagram), LinkedIn, and TikTok, with a focus on lead generation and conversion optimization.
Data Analysis and Reporting
Strong skills in using Google Analytics 4 (GA4), Google Data Studio, and Looker for performance analysis, creating dashboards, and delivering data-driven insights to improve campaign effectiveness.
Budget Management
Experience in managing substantial advertising budgets, ensuring efficient allocation and maximizing ROI across various platforms and campaigns.
Multi-Channel Marketing
Proficiency in planning and executing integrated marketing campaigns across diverse digital channels, including search, social media, and display advertising.
Copywriting and Content Creation
Skills in developing effective copywriting strategies and creating content for various digital platforms to enhance brand visibility and engagement.
SEO and Keyword Optimization
Knowledge in refining keywords and optimizing ad performance to improve click-through rates and conversion metrics.
Expertise in developing and implementing digital marketing strategies, managing paid ad campaigns across multiple platforms, and optimizing performance for increased ROI.
PPC Management
Proficiency in managing and optimizing PPC campaigns on Google Ads, Meta (Facebook, Instagram), LinkedIn, and TikTok, with a focus on lead generation and conversion optimization.
Data Analysis and Reporting
Strong skills in using Google Analytics 4 (GA4), Google Data Studio, and Looker for performance analysis, creating dashboards, and delivering data-driven insights to improve campaign effectiveness.
Budget Management
Experience in managing substantial advertising budgets, ensuring efficient allocation and maximizing ROI across various platforms and campaigns.
Multi-Channel Marketing
Proficiency in planning and executing integrated marketing campaigns across diverse digital channels, including search, social media, and display advertising.
Copywriting and Content Creation
Skills in developing effective copywriting strategies and creating content for various digital platforms to enhance brand visibility and engagement.
SEO and Keyword Optimization
Knowledge in refining keywords and optimizing ad performance to improve click-through rates and conversion metrics.
Experience
Professional experience0 - 5 years
Freelancer since2021
Languages
EnglishFluentPortugueseNative speakerSpanishGood
Project history
Managed paid ad campaigns across multiple platforms, generated leads, and optimized budget allocation. Created reporting dashboards and analyzed performance metrics.
Managed and optimized search campaigns to promote educational courses and drive donations. Developed digital marketing strategies to increase visibility and engagement.
Responsible for strategy and management of ad campaigns in the real estate sector. Generated leads, improved ROAS, and created reporting dashboards.