11/21/2024 updated

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Marketing Specialist with International Project Experience

Turin, Italy
Worldwide
Master in Project Management
Turin, Italy
Worldwide
Master in Project Management

Profile attachments

Juan Salazar CV Eng.pdf

Adobe Creative CloudAgile MethodologyData AnalysisBusiness MarketingBusiness To BusinessCustomer Relationship ManagementBusiness SoftwareContent CreationCustomer Communications ManagementDigital MarketingE-CommerceEvent ManagementGoogle AnalyticsSearch Engine OptimizationMarketingMarketing AnalyticsProject ManagementMultimediaSalesforce.ComStakeholder ManagementBusiness StrategiesDemonstration SkillsCampaignsDigital Strategy
Digital Marketing Strategy
Expertise in digital strategy, including Google Analytics, Meta Ads, and SEO for optimizing online presence and campaign performance.

CRM and Data Analytics
Proficiency in CRM tools like Salesforce and Ventrata, coupled with strong data analytics skills for customer management and business insights.

Project Management
Advanced project management capabilities, including stakeholder management, event planning, and agile methodologies.

Content Creation
Skilled in using Adobe Suite & Canva for producing engaging multimedia content and marketing materials.

Business Software
Proficient in Excel, PowerPoint, and various CRM tools for data analysis and presentation.

E-commerce Platforms
Experience with B2B e-commerce platforms and digital marketing strategies for online businesses.

Marketing Analytics
Competence in analyzing campaign performances, customer migration, and developing data-driven marketing strategies.
 

Languages

EnglishFluentItalianGoodSpanishNative speaker

Project history

Tour Coordinator

Crown Tours
Organized tours in Rome, managed CRM system Ventrata, handled tour logistics, and promoted Crown Tours products across Italy.

Commercial Coordinator

Edex Education Group
Provided academic consulting, promoted Higher Education abroad, used Salesforce strategies achieving 27% selling conversion, and optimized lead campaign results.

Marketing Coordinator

Summar Productividad
Supervised an innovation project for a B2B e-commerce platform, reducing purchasing process time by 33%, and designed B2B marketing strategies.

Marketing Account Executive

Reinvent Publicidad
Managed local and international client accounts, overseeing advertising processes, executed digital marketing plans, and achieved 39% customer migration to e-commerce.

Content Creator (Internship)

Martin Alba y Asociados Ltda
Produced engaging multimedia content using Adobe Suite tools, assisted in product shots and video productions, and managed client requests for the Carvajal account.

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