09/10/2026 updated
100 % available
both graphic and industrial designer with a solid background in branding and a passion for apps.
Petrópolis, Brazil
Brazil
Bachelor's degree in Industrial and Graphic DesignUser Experience (UX)Strategic ManagementDesign and TechnologyDesign ThinkingUser Interface DesignInteraction DesignProblem SolvingMarket ResearchProduct DesignPrototypingTime ManagementUsability TestingUser-Centered DesignFigma
Bachelor's degree in Industrial Design and Visual Communication (UERJ), with a strong branding foundation from years leading design consultancies, which shaped a practical, hands-on approach to product work. Founded and led an industrial design and branding studio for eight years, and cofounded another earlier in my career, directing cross-functional teams of designers, copywriters, engineers, and developers. That entrepreneurial background is where I learned to balance user and business needs directly, and it still shapes how I lead design work today: practical, collaborative, and focused on shipping production-ready experiences. I bring AI into my daily design process to move faster from concept to validated, engineering-ready solutions, while Figma remains my core tool.
SKILLS & TOOLS
- Product & Strategy: End-to-End Product Design, Product Thinking, Product Discovery, 0-to-1 Products, Fintech & Regulated Environments, Systems Thinking, Data-informed Design, Executive Stakeholder Management.
- UX/UI Design: Mobile UX & UI, Benchmarking, User Research, Usability Testing & Interviews, User Journey Mapping, Information Architecture, Wireframing, Interaction Design, Prototyping, AI-Assisted Prototyping, Transactional Journeys (Payments, Transfers, Refunds), Accessibility (WCAG).
- Design Ops: Design Systems, Component Libraries, Design Tokens, White-Label Theming, Accessibility in Design Systems, Design QA, Production-ready Handoff, Design Documentation, Design Mentorship & Reviews, Cross-functional Collaboration, Design for Engineering Constraints.
- Tools: Figma, Figma Make, Figma AI, Claude, ChatGPT, Gemini, Notion, Jira, Confluence
Experience
Professional experience10+ years
Freelancer since2016
Languages
EnglishFluentPortugueseNative speaker
Project history
- Drove continuous improvement of Norwegian Cruise Line's native iOS and Android app post-MVP launch, contributing to 95% growth in active users and 80% onboard adoption, while maintaining app ratings of 4.9 on Google Play and 4.8 on the App Store.
- Owned the end-to-end design for complex features like SPA & Treatments and Onboard Photos, creating new solutions and components that were later integrated into the design system.
- Designed shopping, cart, payments, and order management journeys, simplifying dense business rules into flows guests complete in a single session, resulting in an 81% increase in cart interactions.
- connectivity, ensuring usability of core journeys.
- Built high-fidelity prototypes using Figma Make and AI to simulate complex business rules and interactions for features like Onboard Photos, enabling realistic usability testing and cutting rework for Engineering.
- Partnered daily with Product Managers, Product Owners, and engineers on requirement refinement, interaction models, and edge case validation, ensuring high-quality implementation across Flutter-based iOS and Android applications.
- Owned the end-to-end design of Pefisa's Banking as a Service platform, translating complex financial, regulatory, and business requirements into scalable iOS and Android products for four brands, including Palmeiras Pay, and designing critical features like credit card, account, PIX, loans, and investments, implemented in React Native.
- Built and evolved a centralized white-label design system in Figma and Tokens Studio, automating brand configuration JSON files to reduce design setup from one week to one day and engineering setup from one month to one week, eliminating rework.
- Developed a customizable demo prototype for login, PIX, and credit card statement flows, which could be personalized in one hour, serving as a key tool for prospecting new brands.
- Balanced business goals, regulatory requirements, and brand-specific features for Palmeiras Pay, which achieved over 100K downloads in its first week and 500K registered users in its first year.
- Contributed to the TOP app migration project, ensuring design consistency and quality assurance for critical urban mobility and financial service flows, which maintained a 4.4 rating on both app stores.
- Led a multidisciplinary team of designers and developers, delivering digital products for clients including Proteste, Energisa, Universidade Veiga de Almeida, Unijorge, and Ativore Global Investments.
- Guided designers through structured feedback and craft reviews while staying hands-on across the design process, raising the quality bar on delivered work.
- Led the redesign of Proteste's responsive platform for Latin America's largest consumer association, establishing a reusable component library and design guidelines that provided a shared foundation for Product and Engineering.
- Developed the winning concept for a mobile-first B2B self-service portal for Energisa, replacing a manual, in-person process for agents managing multiple utility accounts.