05/23/2025 updated

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Marketing consultant

Košice, Slovakia
Slovakia
Master’s Degree
Košice, Slovakia
Slovakia
Master’s Degree

Profile attachments

Katarína Bartová.pdf

User Experience (UX)Business To BusinessContent CreationLoyalty ProgramsData TransmissionsDigital MarketingDirect MarketingGoogle AdSenseMarketingMedia StrategySearch Engine MarketingBrandingCampaignsExpertise in CommunicationsCoaching and Mentoring
I am a digital marketing specialist with over 10 years of experience in creating and managing effective online strategies for brands across various industries. As the founder of Poppies, a boutique digital agency, I have been leading marketing projects since 2017 with a strong focus on performance-driven results, brand growth, and audience engagement.
My core expertise includes PPC campaign management (Google Ads, Meta Ads, LinkedIn Ads), social media strategy and content creation, email marketing, and UX-oriented communication planning. I combine creativity with data, delivering campaigns that not only attract attention but also convert and build long-term customer loyalty.
Throughout my career, I’ve had the opportunity to work with both small local businesses and international companies, helping them scale through precise targeting, personalized messaging, and consistent brand presence across channels. I understand the dynamics of both B2B and B2C markets and adapt strategies accordingly.
My work is guided by a user-centric approach and principles like Steve Krug’s “Don’t make me think”, applying simplicity and clarity to every touchpoint in digital communication.
I am passionate about growing brands with purpose, aligning marketing with business goals, and turning challenges into measurable success. Whether leading a campaign or mentoring a team, I bring strategic thinking, attention to detail, and a hands-on attitude.

Experience

Professional experience5 - 10 years
Freelancer since2017

Languages

EnglishFluentSlovakNative speakerSpanishBasic knowledge

Project history

Marketing manager

EBCG

Other

10-50 team member

For nearly three years, I have been responsible for the full scope of marketing activities for EBCG’s international B2B conferences. My work includes strategy development, execution, and continuous optimization across digital channels.
During our collaboration, we have significantly improved brand recognition, increased ticket sales for professional events, and enhanced the overall participant experience. Together, we introduced innovative tools for data management, improved conversion rates, and built stronger attendee loyalty.

CEO

Poppies s.r.o.

Marketing, PR and design

< 10 team member

In 2017, I founded Poppies, a digital marketing agency built on a simple idea: tailor-made solutions that drive real results. Since the beginning, I’ve been leading a dedicated team that provides end-to-end online marketing services – from strategy development to full campaign management.
At Poppies, we focus on what truly matters for each client’s business. We offer a comprehensive range of services, including PPC campaign management (Google, Facebook, LinkedIn), social media management, email marketing, and the creation of simple e-shops. Each solution is carefully customized to meet specific goals and deliver measurable impact.
Our greatest reward? Seeing our clients grow, succeed, and reach new milestones thanks to our shared efforts.

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