08/10/2026 updated
100 % available
Senior Marketing Consultant | B2B / B2C I Global Campaigns (German Native / Remote)
Vilafranca, Spain
Worldwide
Linguistik M.A. PartnershipsCustomer AdvocacyDigital Asset ManagementDigital MarketingMarketingPartner DevelopmentPartner Relationship ManagementGo to MarketB2C Marketing
Senior B2B Marketing & CX Strategy Lead with over 14 years of experience driving enterprise projects, digital ecosystems, and multi-site campaign execution across the globe and also the DACH region.
Core Competencies & Key Expertise:
• B2B Marketing & Digital Strategy: End-to-end strategy development, B2B Growth, Customer Journey Mapping, Omnichannel Marketing, Digital Transformation, Go-To-Market (GTM) Strategy.
• Customer Experience (CX) & Ecosystems: CX Optimization, Loyalty Programs, App Engagement, Customer Lifetime Value (CLV), B2B Portals, User Experience (UX) Governance.
• Agency Steering & Governance: Vendor Management, Agency Roster Optimization, Inhousing, SLA Management, Budget Allocation, Performance Monitoring, Agile Project Leadership (Scrum/Kanban).
• Multi-Site Campaigns & Partner Enablement: Decentralized campaign rollouts, Partner Enablement Frameworks, B2B Sales Support, Brand Governance, DACH Market Adaptation.
• Marketing Operations & AI: Marketing Automation, CRM Optimization (HubSpot, Salesforce), Generative AI Integration in Marketing Workflows.
Industry & Project Experience: IT & Enterprise Tech (Fujitsu ecosystem), Chemical & Industrial (BASF context), Agency & Advisory, Retail & Consumer Goods, B2B Distribution Networks.
Languages & Work Setup: German (Native), English (Fluent / Professional), Spanish (Fluent)
100% Remote-ready (based in Spain) with a focus on the DACH market and flexible travel options as required.
Experience
Professional experience10+ years
Freelancer since2025
Languages
GermanNative speakerEnglishFluentFrenchBasic knowledgeSpanishFluent
Certificates
Visualization of Data
Harvard2017