07/04/2025 updated

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100 % available

Senior Product Manager with 9+ years experience in B2B SaaS and B2C platforms

Madrid, Spain
Only remote
Master's in Business Administration (MBA)
Madrid, Spain
Only remote
Master's in Business Administration (MBA)

Profile attachments

Kristann-Acedera-Product-Manager-30062025.pdf
Kristann-Acedera-PM&PMM-300625.pdf

User Experience (UX)Application Programming Interfaces (APIs)Agile MethodologyData AnalysisBusiness To BusinessTelecommunicationsSoftware as a ServiceData ManagementWeb DevelopmentEnterprise Resource PlanningGoogle AnalyticsSearch Engine OptimizationIterative and Incremental DevelopmentMarketing StrategiesMySQLProduct DesignProduct ManagementScrum MethodologyWebsite WireframeWordPressWorkflowsLifecycle ManagementBacklogsUser ResearchProduct StrategiesUser AdoptionEcosystemsFintechContent Strategy
Product Strategy & Lifecycle Management
End-to-end product development expertise across B2B SaaS and B2C platforms, managing roadmaps, backlogs, and full lifecycle execution in telecommunications, fintech, and NGO sectors.

ERP Systems & Data Platforms
Experience with ERP platforms, API-driven product ecosystems, and integrated data workflows, including high-level data workflows and field-level mapping requirements for platform integrations.

UX/UI Design & Development
Skilled in UX wireframes, user journey mapping, and driving UX/UI improvements through user research and data to guide iterative development.

Go-to-Market Strategy
Development of GTM strategies for product launches, including brand kits, content strategy, and launch materials resulting in significant user adoption.

Agile Product Development
Implementation of agile delivery methodologies, sprint planning, and feature prioritization across cross-functional teams.

Web Development
Creation of MVP websites using WordPress, with expertise in SEO, hosting setup, and basic technical implementation.

Analytics & Reporting
Proficiency with product management and analytics tools including Perplexity Pro, Advanced Excel, Aha, Google Analytics, and mySQL.
 

Experience

Professional experience5 - 10 years
Freelancer since2024

Languages

EnglishNative speakerSpanishFluent

Project history

Product and Marketing Strategy Consultant

Spanish Commission for Refugee Aid (CEAR), Acción Cuarto Mundo & Others
Digital Product Management & UX/UI: Delivered MVP website for Acción Cuarto Mundo in 1 week, defined internal bulletin platform MVP, conducted stakeholder interviews and user journey mapping. Developed GTM relaunch strategy for CEAR and created brand kits, content strategy, and launch materials for ProyectoThink.

Product Manager – Enterprise Resource Planning (ERP)

ECOLIGO GMBH
Owned full ERP product lifecycle including roadmap, backlog, agile sprints, and feature releases. Defined high-level data workflows and field-level mapping requirements for platform integrations and reporting automation. Drove UX/UI improvements through user research.

Product and Product Marketing Manager – SaaS, APIs and Mobile Applications

GLOBE TELECOM, INC.
Oversaw complete lifecycle and roadmap strategy of 5+ B2B and B2C products with €11M annual budget. Launched a video-on-demand MVP in 5 months, built events ticketing MVP, and managed P&L of digital portfolio. Spearheaded product pivot strategy achieving 500k active users in 3 months.

Product Development Officer

FILINVEST LAND, INC.
Delivered €200M worth of shopping center projects end-to-end, including business casing and ROI analysis.

Certificates

Generative AI: Unlocking Enterprise Value

IE Business School

2025

McKinsey Forward Program

McKinsey

2024

Introduction to SQL

Simplilearn

2024


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