11/11/2026 updated

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Senior Product Designer | UX/UI Designer

Porto Alegre, Brazil
Worldwide
Bsc Communication and Advertising
Porto Alegre, Brazil
Worldwide
Bsc Communication and Advertising

Profile attachments

Larissa Assis - Resume3.pdf

About me

I’m a Senior Product Designer with 5+ years of experience helping teams transform complex problems into intuitive, scalable digital experiences through design.

User Experience (UX)Agile MethodologyArtificial IntelligenceAtlassian JiraDesign ThinkingUser Interface DesignInteraction DesignProduct DesignTechnology RoadmapPrototypingUser ResearchFigma

Experienced and collaborative Product Designer with a proven track record in the Tech & Startups industry since 2016. I excel in end-to-end product design, from discovery to delivery, collaborating closely with Product Managers and Tech teams to create user-centred solutions.
My expertise includes defining functionality and enhancements, leading UX research, and contributing to product roadmaps. I'm passionate about tackling business problems, synthesising insights, and crafting delightful and user-centred interfaces. Proficient in Figma, UX research, design thinking, and agile methodologies.

Experience

Professional experience0 - 5 years
Freelancer since2020

Languages

EnglishFluentPortugueseNative speaker

Project history

Senior Product Designer

Dasa

Pharmaceuticals & Medical Technology

>10.000 team member

Dasa is the biggest health ecosystem across Brazil and Latin America. I’m part of a product's agile cross-functional team responsible for a SaaS core product at scheduling diagnostic test appointments. Main activities include:

- Conducted in-depth discovery processes to map and optimize the diagnostic
test scheduling user journey
- Led research process and user interviews to uncover critical pain points in the
appointment booking process
- Designed interaction flows aimed at reducing appointment scheduling time
and increasing CRO
- Created comprehensive journey maps to inform product strategy and best usabilitites practicies
- Developed interactions flows and high-fidelity prototypes using Figma to
visualize and test new platform functionalities
- Worked closely with Product Managers and Development teams to translate
user insights into actionable design solutions
- Conducted comprehensive usability testing to validate design solutions
- Enhanced design consistency across Dasa's digital products

Achievements: Increased 40% of information completeness in over two months with design and behaviour changes.

Keywords: UX Design, UI Design, Figma, Design Systems, Usability Testing, User Research, Agile, SaaS, Prototyping, Journey Mapping, Discovery process, cross-functional collaboration, Information Architecture.

Senior Product Designer | UX/UI Designer

Santander Portugal

Banking & Financial Services

>10.000 team member

Contractor for a project in Santander Banking in a cross-functional team responsible for acquisition and awareness.
- Analyze quantitative and qualitative data;
- Defining and improving user journey and interaction flows for web and mobile experience in the website;
- Collaborate to create or improve features, and redesign flows;
- Prototype on Figma aligning best practices of design with the Global Design System;
- Create interfaces and redesign pages and flows following Style Guides and Design System patterns according to the Global brand.
- Improve the architecture of information and implement accessibility rules in the platform according to European Union legislation.
- Run an A/B test to get insight into the user's behaviour and preferences.

Key Achievements: Increased conversion rate for digital accounts and upselling of products.
Keywords: UX Design, UI Design, Figma, Design Systems, Usability Testing, User Research, Agile, SaaS, Prototyping, Journey Mapping, Information Architecture.

Product Designer

Octadesk

Internet & IT

50-250 team member


End-to-end Product Design actuation since discovery to delivery in an ecommerce application for Saas following these duties:
  • Working in an agile environment and cross functional team closely with Product Manager and Engineering.
  • Applied strategic thinking to design an effective and engaging product to meet user needs.
  • Moderated and led UX research alongside Product Manager to improve product strategy, build up product roadmap and define prioritization.
  • Understand user's pains and create user journeys to insight new product functionalities.
  • Define user’s flow, interaction flows to define interaction design models.
  • Deliver detailed and high fidelity designs prototypes using Figma and Design System to expertly communicate product usability and intended interaction.
  • Support design handoff and follow up with the development team to support when needed.
  • Collaborate with other designers colleagues in the team in order to learn and criticize design decisions in other cross functional teams.

Product Designer

NovaDAX

Banking & Financial Services

10-50 team member


Chinese cryptocurrency fintech, acting as a main Product Designer responsible to restructure product flows and define new patterns for product positioning in brazilian market :
  • Planned research activities to develop new processes, products and applications.
  • Bring UX Design culture to the company and structure a new product design process.
  • Understand user’s pains and mapping user journey.
  • Prototype in medium to high fidelity.
  • Oversaw daily activities and special projects with the Product Management team in China.
  • Conducting meetings and projects with stakeholders.
  • Create product usability analysis, identify user gaps and solve it through new interaction design.
  • Create microcopies following UX Writing practices and techniques.
  • Clustering user's profile
  • Setting strategy for CRM emails and brand positioning

Product Marketing

esens

Internet & IT

< 10 team member


Mobile application for audiobooks, working along product marketing needs and supporting UX demands and flows.
  • Generated ideas and concepts for paid ad content, monitoring spending against performance for continued profit improvements.
  • Developed marketing plans to support content strategies.
  • Content, copywriting, and UX Writing
  • Acting as generalist UX Designer doing product analyses

Digital Marketing Analyst

Hardlink

Internet & IT

50-250 team member

Strategy and planning for rebranding, lead attraction. Building of buyer persona and interviews with b2b clients. Content creation and wireframes for the new website company. Content strategy and production for social media and CRM. KPIs and metrics reports.

Community Manager - Customer Experience

VAI app

Internet & IT

10-50 team member

Social media, customer relations and support by phone and e-mail. Brand tone and voice construction. Content production for all communication with clients including chatbot and FAQs. Continuous improvement in Customer Experience area, critical clients cases analysis and solutions purpose. UX analysis for app improvement and ux writing to reduce the impact at Customer Service Center.

Portfolio


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