01/09/2026 updated

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Lead Growth Manager - Digital Initiatives

New Delhi, India
Only remote
MBA General Management
New Delhi, India
Only remote
MBA General Management

Profile attachments

Resume_Ruchi.pdf

Data AnalysisBusiness DevelopmentCustomer Relationship ManagementPartnershipsStrategic ManagementCompetitive IntelligenceContent MarketingCustomer AnalyticsCustomer InsightDigital MarketingEconomic GrowthProject ManagementProduct MarketingRetargetingStakeholder ManagementBrandingCampaignsTeam ManagementGrowth Hacking
Growth Hacking & Revenue Optimization
Expertise in growth hacking strategies, revenue optimization, and achieving remarkable success in optimizing revenue streams with nearly 5 years of experience

Digital Marketing & Campaign Management
Comprehensive experience in digital marketing, campaign management, and product marketing with proven results in increasing collections and turnover

Strategic Planning & Business Development
Strong capabilities in strategic planning, business development, and end-to-end evaluation processes for partnerships and market expansion

Project Management
Comprehensive project management skills with experience in leading teams and managing complex initiatives

Brand Tracking & Customer Analysis
Expertise in brand tracking, customer behavior analysis, and customer insights to drive business decisions

Content Marketing & Retargeting
Proficiency in content marketing strategies and retargeting campaigns to enhance customer engagement

Dashboard Creation & Analytics
Skills in dashboard creation, vendor timeline management, and competitor analysis for data-driven decision making

Budgeting & Stakeholder Management
Experience in budgeting processes and stakeholder management to ensure project success and organizational alignment


Project history

Growth Lead

NDTex
Lead end to end evaluation, negotiation and onboarding process for new partnerships. Define KPIs, targets, and review sales team performance. Design channel growth strategy and implement digital tracking systems, achieving 50% increase in collections and 25% increase in turnover YoY.

Campaign Lead & Growth Manager

India Infoline Group (IIFL)
Initiated and designed go-to-market strategies for Alternative Investment Funds and Portfolio Management Services. Achieved 150% loans disbursal targets, significant quarterly 200% revenue increase for Bonds product, and reactivated 12000 customers.

Co-founder

SoftHug by BV Exim
Conceptualized and executed Mission & Vision of SoftHug, driving substantial business growth. Developed key operational initiatives and collaborated with D2C platforms, achieving increased growth and revenue generation within 2 months.

Manager - Prospect and Customer Management

Aditya Birla Capital
Generated 127 Cr of revenue and retained 25Cr of revenue through personalized targeted campaigns. Realized 2X increase in campaign performance and headed team of 7 to implement enterprise solution for automation saving up to 1320 hrs of manual effort.

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