10/31/2026 updated
100 % available
Lead Product UX/UI Designer | eCommerce & B2B Digital Experiences
Pakistan
Worldwide
Bachelor of Science in Software EngineeringGenAIUser Experience (UX)Agile MethodologyE-CommerceUser Interface DesignInteraction DesignUi PatternsAtlassian TrelloUser Interface TestingUsability TestingUser-Centered DesignWeb UsabilityModern UiUX WritingFigma
End-to-End Product Design & UX/UI
Expertise in end-to-end product design covering customer journey mapping, booking and transactional flows, information architecture, service design, and UX/UI design for complex B2B and B2C digital platforms.
eCommerce UX & Conversion Rate Optimization
Deep knowledge of eCommerce UX principles, conversion rate optimization, behavioral analytics, funnel optimization, and experience performance analysis, with proven results achieving approximately 8-9% conversion rates.
Design Systems & Interactive Prototyping
Proficiency in building scalable design systems, component libraries, and interactive prototypes using Figma and FigJam, including responsive web and mobile design, developer handoff, and technical feasibility assessment.
User Research & Usability Testing
Strong capabilities in user research, heuristic evaluation, usability testing, journey audits, and accessibility compliance (WCAG), applied to passenger-facing and commercial digital products.
AI-Assisted Product Development
Application of AI-enabled prototyping and product development workflows using tools such as Claude and Figma to accelerate design and build production-ready features.
Cross-Functional Stakeholder Management
Experience leading cross-functional collaboration with product, engineering, and commercial teams, translating business objectives into actionable design improvements and scalable digital experiences.
Agile & Scrum Methodology
Certified in Scrum Foundations and Agile Fundamentals, with practical experience applying agile methodologies throughout the product design and development lifecycle.
Mobility & Passenger-Facing UX
Hands-on experience with passenger-facing mobility UX through the Hitachi Etihad Rail project, including UX audits, accessibility assessments, and booking journey optimization for web and mobile platforms.
Expertise in end-to-end product design covering customer journey mapping, booking and transactional flows, information architecture, service design, and UX/UI design for complex B2B and B2C digital platforms.
eCommerce UX & Conversion Rate Optimization
Deep knowledge of eCommerce UX principles, conversion rate optimization, behavioral analytics, funnel optimization, and experience performance analysis, with proven results achieving approximately 8-9% conversion rates.
Design Systems & Interactive Prototyping
Proficiency in building scalable design systems, component libraries, and interactive prototypes using Figma and FigJam, including responsive web and mobile design, developer handoff, and technical feasibility assessment.
User Research & Usability Testing
Strong capabilities in user research, heuristic evaluation, usability testing, journey audits, and accessibility compliance (WCAG), applied to passenger-facing and commercial digital products.
AI-Assisted Product Development
Application of AI-enabled prototyping and product development workflows using tools such as Claude and Figma to accelerate design and build production-ready features.
Cross-Functional Stakeholder Management
Experience leading cross-functional collaboration with product, engineering, and commercial teams, translating business objectives into actionable design improvements and scalable digital experiences.
Agile & Scrum Methodology
Certified in Scrum Foundations and Agile Fundamentals, with practical experience applying agile methodologies throughout the product design and development lifecycle.
Mobility & Passenger-Facing UX
Hands-on experience with passenger-facing mobility UX through the Hitachi Etihad Rail project, including UX audits, accessibility assessments, and booking journey optimization for web and mobile platforms.
Experience
Professional experience10+ years
Freelancer since2012
Languages
EnglishFluent
Project history
Architecting a 0-to-1 B2B SaaS Event Management OS, applying Design Thinking to design complex user journeys and scalable desktop experiences for data-heavy operational workflows from discovery to launch. Established a component library and style guides in Figma, rapidly prototyped features with Claude Design, and built production code.
Led UX audits and usability assessments of Etihad Rail's passenger-facing web and mobile booking journeys, identifying friction points, accessibility issues, and opportunities to improve customer experience. Delivered prioritized UX recommendations and stakeholder reports, translating complex booking requirements into actionable design improvements while documenting 45+ accessibility violations.
Led UX/UI design for a multilingual eCommerce marketplace, optimizing product discovery, transactional journeys, and responsive web and mobile experiences. Applied behavioral analytics and iterative UX improvements to optimize conversion, with the platform achieving an approximately 8-9% conversion rate. Collaborated with product, commercial, and engineering teams to translate business objectives into scalable, conversion-focused digital experiences.