08/16/2025 updated

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International Project Manager

New York, USA
Worldwide
M.S. in Social Work, B.S. in Finance
New York, USA
Worldwide
M.S. in Social Work, B.S. in Finance

Profile attachments

CV-Lei Guo.pdf

Data AnalysisBusiness MarketingBASIC (Programming Language)MultilingualismBusiness DevelopmentBusiness ModelStrategic ManagementCurriculum DevelopmentData VisualizationProject PlanningDigital MarketingFinancial PlanningMarketing StrategiesInternational SalesPython (Programming Language)Project ManagementMicrosoft Power BIStakeholder ManagementSustainabilitySalesforce TableauStakeholder CommunicationsBrandingCampaignsProject DeliveryContent Strategy
Data Analysis and Reporting
Advanced data analysis skills with expertise in translating complex data into actionable insights for global stakeholders and producing quarterly intelligence reports for C-suite decision-making.

Strategic Planning and Project Management
Strategic planning expertise across international development projects, including design of marketing strategies, project proposals, and implementation of Results-Based Management frameworks.

Cross-Cultural Communication
Cross-cultural analysis capabilities with experience conducting stakeholder interviews and creating localized messaging across multiple international markets.

Digital Marketing
Data-driven marketing strategy development with experience in campaign design, content strategy, and market activation resulting in significant brand engagement growth.

Business Development
Business model design and financial planning skills, particularly for early-stage ventures and sustainability-focused initiatives.

Technical Tools
Proficiency in Microsoft Office Suites, Tableau, Power BI, and basic Python for data visualization and analysis.

Curriculum Development
Experience in developing standardized training curricula and educational materials, particularly for vocational education programs.
 

Experience

Professional experience10+ years
Freelancer since2025

Languages

ChineseNative speakerEnglishNative speaker

Project history

Director, Marketing and Digital Campaigns

Universal Adventures
Leading data-driven marketing strategies across key markets, managing elite athletes and influencers to create integrated digital content, and launching omnichannel campaigns that drove $2M+ in GMV through targeted segmentation.

Project Coordinator

UN-Habitat
Led strategic research and project development for URBUNX startup accelerator focused on sustainable urban innovation in Africa. Managed Project Rajo youth training program in Somalia, resulting in 400 graduates equipped with construction, entrepreneurship, and ICT skills.

Programme Officer

UNESCO
Led Technical and Vocational Education and Training initiative for Syrian and Palestinian refugees in Lebanon, standardizing curriculum guidelines and developing visual assets that reached 5,000+ refugee youth.

Global Dreamer Fellowship

Alibaba
Collaborated with Alibaba executives to advance sustainability in China's e-commerce logistics, leading efforts to replace traditional plastic courier tapes with eco-friendly alternatives.

Business Analyst

UNICEF
Integrated Results-Based Management into strategy design and trained program staff. Acted as key analyst for Strategic Planning Unit overseeing UNICEF Country Offices' 5-year strategic planning.

Winter Associate

Roland Berger Strategy Consultants
Conducted competitor, market segmentation, and benchmarking analysis of a leading global automobile company's performance against industry standards.

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