09/30/2024 updated

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Art Director/ Brand Designer

yaba, Nigeria
Only remote
Bachelor or Arts, Visual Arts
yaba, Nigeria
Only remote
Bachelor or Arts, Visual Arts

Profile attachments

Enoabasi Essien RESUME 2024.pdf
ANA Growth Agenda Certificate Certificate (landscape).jpg

Adobe After EffectsAdobe IllustratorAdobe PhotoshopAdobe InDesignCorelDRAW (Corel Software)Data VisualizationInteraction DesignVisual NarrativeBrandingAdobe XDFigma
Passionate about bringing ideas to life through visual storytelling, I thrive on crafting designs that connect and inspire. With years of experience in the advertising scene, working across different sectors, I’ve honed my ability to elevate brands—particularly in today’s image-driven world. I’m constantly learning new ways to push boundaries and create impactful visuals that stand out. My journey is fueled by a desire to solve design challenges and deliver exceptional work every time.

My skill set includes: After Effects, Illustrator, InDesign, Photoshop, Adobe XD, CorelDRAW, Information Visualization, Figma, and Interaction Design.

Languages

EnglishFluentFrenchGood

Project history

Art Director

GTCO Plc
GTCO is a very dynamic holding company
in Lagos Nigeria, mostly known for their
impressive banking system and their involvement
in other industries like food and fashion.
Since joining in November of 2022, I have
been tasked with creating internal and
external creative communications for the
bank, payment, pensions, as well as the fund
management companies.

Design Lead

Topship
the visual identity and communication of the
tech start-up that identifies itself as the "flexport
for Africa". Organizing the design
language and style of the brand for both
marketing and technology development is
what I am majorly tasked with.

This also includes online and off line content
ideation and design, marketing campaigns and
the likes.

Assistant Manager (Art)

The Hook Ng, Lekki Phase One
Creative communications agency, in Lagos,
Nigeria. I was tasked with creating materials
for Sterling Bank majorly. However, I was also
involved in overseeing work done on other
brands like Oando, Meristem, Enyo, among
others.




Reference
If you would like a reference, please don't hesitate to ask.

Art Director/ Intern

STB-MCcANN
I worked with the Creative Team on brands
Essien Louis like: CocaCola, Johnnie Walker, Huawei,
Art Director/ Diageo. Understanding the dynamics of creat-
Creative Manager ing communication materials for these brands.

Senior Manager, Art

The Hook Creative Agency
A creative agency, tagged as the Creators of
Impact. I manage the Art Team of the Creative
Department, to review and approve all art
creation, organise and mentor team members, and
ensure that the Art team is as efficient as possible.
We worked with brands like Fidelity Bank, Oando,
Meristem and some others. In my time there, we
handled the Fidelity Bank masterbrand campaign -
we visualized their agency banking initiative (Area
Konnect), revamped their Head Office internal
branding. We also executed multiple tactical
campaigns for Oando, Meristem, as well as a
Masterbrand campaign for Leadway Pensure.

Digital) Art Director

Smooth FM
with creating visuals for awareness of their
radio programs, on all their web and social
media platfoms. All their work is done
remotely.

Senior Art Director

Deqube Agency
Start up Marketing and Communications
Agency in Lagos, Nigeria, where I worked as
a Senior Art Director on brands like Style By
Zenith, the retail banking initiative of Zenith
Bank, Nigeria. We handled the Style by Zenith
event that happened in 2019.

Art Director Art Director/ Creative Manager

BBDO West Africa
was tasked with the visual representation of
creative communication ideas and concepts for
brands like Stanbic IBTC Bank, Guinness, and
others. I handled projects like the Transfer
Window campaign for Stanbic IBTC Pension
Manager, the Stanbic IBTC Super App launch
campaign, and other tactical communication
materials. I was also a major part of the Pitching
for the Jack Daniel's business which later came in
officially as one of the agency's clients.

Art Director

Noah's Ark Communications
I was majorly assigned to the Friesland Campina
WAMCO brands: Peak Motherbrand, Peak
Filled, Peak Chocolate, Peak 456, Peak Tea Mix
and Friso. Putting together brand campaigns
and visually communicating ideas for these
campaigns as well as individual communnication
materials. In my time there, I worked with
the team on a couple of masterbrand campsigns
and multiple tactical campaigns.

I have also worked on other brands like: Airtel,
Hypo, Travelstart, Yandex, Sona, and Indomie.

Art Director

News Central TV
Television station in Lagos, Nigeria, where I
worked as a creative designer for their social
media platforms and brand materials, both
internal branding and merchandise. My tasks
were mainly concerned with the public image
of the brand, and visually communicating that
image.

Certificates

Marketing Growth Agenda

Cannes Lions

2024


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