International SEO-Manager
Vorwerk International
(Consumer goods and retail, >10.000 employees)
Keywords
E-Business
Web Development
Front End Software Development
HTML
JavaScript (Programming Language)
PHP (Programming Language)
User Experience (UX)
Agile Methodology
Data Analysis
Confluence
Skills
Marketing
Data, market analysis
Business need analysis
Inbound marketing
SEO
Brand development
Content strategy
Content production
IT
Web development lead
Senior front-end developer
UX and project design
Project management
Client audit
Product management
Complex IT projects
People, time and budget management
Cross department team lead
International roll outs
Communication, metrics
Agile methodology, Back-End, Bootstrap, CSS, CodeIgniter, programming, Confluence, Analytics, digital strategy, E-Business, Online business, front-end, HTML, IT projects, Jira, JavaScript, MongoDB, No-SQL, PHP, Responsive Web design, SQL, Scrum Master, Symfony, Web development, web performance, digital platforms, wireframes, Wordpress
Data, market analysis
Business need analysis
Inbound marketing
SEO
Brand development
Content strategy
Content production
IT
Web development lead
Senior front-end developer
UX and project design
Project management
Client audit
Product management
Complex IT projects
People, time and budget management
Cross department team lead
International roll outs
Communication, metrics
Agile methodology, Back-End, Bootstrap, CSS, CodeIgniter, programming, Confluence, Analytics, digital strategy, E-Business, Online business, front-end, HTML, IT projects, Jira, JavaScript, MongoDB, No-SQL, PHP, Responsive Web design, SQL, Scrum Master, Symfony, Web development, web performance, digital platforms, wireframes, Wordpress
Project history
01/2020
-
06/2023
Street SL (www.internetstreet.net under development)
Thermomix® and Kobold® divisions
01/2020 - 06/2023
* Strategic keyword research, inquiries, and trends, target audience analysis
* Competitor analysis
* Technical SEO recommendations, URL structure, microdata, web performance, internal
linking
* Content strategy, communication roadmap, social media, and off-page marketing
* Video production, photo shoots
* Reporting and documentation per country
Thermomix® and Kobold® divisions
01/2020 - 06/2023
* Strategic keyword research, inquiries, and trends, target audience analysis
* Competitor analysis
* Technical SEO recommendations, URL structure, microdata, web performance, internal
linking
* Content strategy, communication roadmap, social media, and off-page marketing
* Video production, photo shoots
* Reporting and documentation per country
04/2013
-
12/2019
Product Owner, and international Online-Project Manager
Vorwerk International
(Consumer goods and retail, >10.000 employees)
Vorwerk International - Zurich, Switzerland
Services offered as a full-time external digital consultant by my British company, Ebusiness
Management and Marketing LTD
All digital platforms for both Thermomix® and Kobold® divisions. Over 100 digital projects on
more than 65 online platforms, e-shops, and websites in 11 countries.
04/2013 - 12/2019
* Project planning, product vision, and roadmap
* Definition and implementation of digital strategy: balancing business objectives and user
stories
* Leadership of development, design, management systems, and communication marketing
teams
* UX-Usability, creation of wireframes
* Management of international team of online managers
* I was responsible for creating and launching a new digital ecosystem in parallel with the
introduction of the new product, the Thermomix TM5, in 11 countries (e-shops, websites,
social media accounts).
* 5 years later, I was also responsible for the new website of the TM6.
* In addition to partner countries, I was also responsible for the websites of distribution
partners (export department).
* Complete design, UX, and production of recipe websites + e-shop + presentation pages, all
integrated.
* Setup and management of automated emails
* Communication with stakeholders, establishing the right decision-making process and
validation, step-by-step approach, and eliminating uncertainties along the way.
* Agile Jira/Confluence/Trello: Scrum Master, backlog review with agencies
* Many parallel digital actions with microsites
* Market and customer research, and competitor analysis.
* SEO
Services offered as a full-time external digital consultant by my British company, Ebusiness
Management and Marketing LTD
All digital platforms for both Thermomix® and Kobold® divisions. Over 100 digital projects on
more than 65 online platforms, e-shops, and websites in 11 countries.
04/2013 - 12/2019
* Project planning, product vision, and roadmap
* Definition and implementation of digital strategy: balancing business objectives and user
stories
* Leadership of development, design, management systems, and communication marketing
teams
* UX-Usability, creation of wireframes
* Management of international team of online managers
* I was responsible for creating and launching a new digital ecosystem in parallel with the
introduction of the new product, the Thermomix TM5, in 11 countries (e-shops, websites,
social media accounts).
* 5 years later, I was also responsible for the new website of the TM6.
* In addition to partner countries, I was also responsible for the websites of distribution
partners (export department).
* Complete design, UX, and production of recipe websites + e-shop + presentation pages, all
integrated.
* Setup and management of automated emails
* Communication with stakeholders, establishing the right decision-making process and
validation, step-by-step approach, and eliminating uncertainties along the way.
* Agile Jira/Confluence/Trello: Scrum Master, backlog review with agencies
* Many parallel digital actions with microsites
* Market and customer research, and competitor analysis.
* SEO
01/2006
-
05/2013
Directing Consultant
Ebusiness Management and Marketing SL
(Internet and Information Technology, < 10 employees)
* Web development and programming: Back-End, Front-End, CMS customization.
* IT team leader: PHP developer, Front-End, and design
* E-Commerce consulting, E-Marketing campaigns, SEO audits and campaigns, newsletter marketing
* E-Commerce solutions, and intranets development. Technologies: HTML, CSS, JavaScript, PHP, SQL, No-SQL MongoDB, CodeIgniter, Symfony,
Prototype, Bootstrap, LESSCSS, Responsive Web design, Analytics
* Project management of large digital and E-Commerce projects. Team management and leadership (programmers, designers, system
administrators), Agile methodology
Among my clients
* VEEPEE/Privalia: Head of Front-End, 1 year
* Aosom Spain: Digital marketplace, business establishment in Spain, 6 months
* Sanofy: Development and maintenance of Sanofy Forum, 3 years
* Doctortrade: Digital marketplace for used products. Development and maintenance, 6 years
* Dentaid, Wordpress, Development and maintenance, 2 years
* Forex, technical website, 6 months
* TV3 Cataluña, and many more.
* IT team leader: PHP developer, Front-End, and design
* E-Commerce consulting, E-Marketing campaigns, SEO audits and campaigns, newsletter marketing
* E-Commerce solutions, and intranets development. Technologies: HTML, CSS, JavaScript, PHP, SQL, No-SQL MongoDB, CodeIgniter, Symfony,
Prototype, Bootstrap, LESSCSS, Responsive Web design, Analytics
* Project management of large digital and E-Commerce projects. Team management and leadership (programmers, designers, system
administrators), Agile methodology
Among my clients
* VEEPEE/Privalia: Head of Front-End, 1 year
* Aosom Spain: Digital marketplace, business establishment in Spain, 6 months
* Sanofy: Development and maintenance of Sanofy Forum, 3 years
* Doctortrade: Digital marketplace for used products. Development and maintenance, 6 years
* Dentaid, Wordpress, Development and maintenance, 2 years
* Forex, technical website, 6 months
* TV3 Cataluña, and many more.
01/2004
-
12/2006
Business Manager, Co-founder
DAIYA MONDO
(Architecture and civil engineering, < 10 employees)
Creation of the Daiya Mondo product line of diamond tools. Product designed in Spain and manufactured in Korea.
Distribution over the Spanish market with a team of around 10 sales representatives
Online business in Spain and France.
Distribution over the Spanish market with a team of around 10 sales representatives
Online business in Spain and France.
01/2003
-
01/2004
Country Manager Frankreich
SOLGA DIAMANT
(Architecture and civil engineering, 50-250 employees)
Established the distribution network in France for Solga Diamant, a Spanish company producing diamond tools for the building sector.
Sales > 1.500.000 euros.
Sales > 1.500.000 euros.
04/2002
-
12/2002
Marketing director
JOHN TAYLOR Spain
(Architecture and civil engineering, 10-50 employees)
Marketing promotional activities for real estate projects.
10/2000
-
12/2001
Country Manager Trainee
BAYER PHARMA
(Pharmaceuticals and medical technology, >10.000 employees)
Pharmaceutical Industry
Young Manager acceleration program for International Management positions.
Young Manager acceleration program for International Management positions.
04/1998
-
01/2000
Country Manager China
CETECOM , Formerly TÜV of the German telecommunications industry
(Telecommunications, 250-500 employees)
Testing and certification of telecommunication equipment.
Establishing an initial presence for CETECOM in China, conducting market research, negotiating with joint venture partners.
Sale of two Telecom test laboratories with anechoic chamber. > 2 million euros turnover
Expert for the European Commission.
Establishing an initial presence for CETECOM in China, conducting market research, negotiating with joint venture partners.
Sale of two Telecom test laboratories with anechoic chamber. > 2 million euros turnover
Expert for the European Commission.
04/1996
-
10/1996
Import-Export-Agent Trainee
CHENGDU IMPORT-EXPORT CORPORATION OF SICHUAN PROVINCE
(Consumer goods and retail, 250-500 employees)
03/1995
-
04/1995
Marketing-Trainee
Local Availability
Open to travel worldwide
