11/18/2024 updated
100 % available
Freelance Digital Marketing Expert
Mechelen, Belgium
Worldwide
AdvertisingData AnalysisAutomationBusiness MarketingSoftware as a ServiceSocial MarketingContent MarketingDigital MarketingDirect MarketingE-CommercePerformance ManagementMarketingMarketing StrategiesMarketing AnalyticsMarketing Performance Measurement and Management
B2B Marketing Strategy
Design and implementation of end-to-end marketing strategies for B2B SaaS and IT companies, focusing on sustainable growth and tangible business outcomes.
Digital Marketing Campaign Management
Coordination and execution of comprehensive digital marketing campaigns, including paid advertising, content marketing, and lead nurturing across multiple channels.
Data-Driven Marketing
Utilization of data automation and analytics for optimizing marketing performance, including improving SQL volume and reducing CPL through methodical campaign management strategies.
Search Engine Marketing
Management of Search Engine Advertising teams and campaigns, with a focus on improving performance metrics such as SQL volume.
Social Media Marketing
Implementation of growth hacking strategies for effective social engagement and scaling, including psychographic audience building for Social Media.
E-commerce Marketing
Experience in designing and launching online shops, optimizing conversion rates through split-testing, and running direct response campaigns for targeted audiences.
Marketing Analytics
Proficiency in data analysis and ROI-focused retargeting, including the use of GTM frameworks and demographic/psychographic buyer persona profiling.
Design and implementation of end-to-end marketing strategies for B2B SaaS and IT companies, focusing on sustainable growth and tangible business outcomes.
Digital Marketing Campaign Management
Coordination and execution of comprehensive digital marketing campaigns, including paid advertising, content marketing, and lead nurturing across multiple channels.
Data-Driven Marketing
Utilization of data automation and analytics for optimizing marketing performance, including improving SQL volume and reducing CPL through methodical campaign management strategies.
Search Engine Marketing
Management of Search Engine Advertising teams and campaigns, with a focus on improving performance metrics such as SQL volume.
Social Media Marketing
Implementation of growth hacking strategies for effective social engagement and scaling, including psychographic audience building for Social Media.
E-commerce Marketing
Experience in designing and launching online shops, optimizing conversion rates through split-testing, and running direct response campaigns for targeted audiences.
Marketing Analytics
Proficiency in data analysis and ROI-focused retargeting, including the use of GTM frameworks and demographic/psychographic buyer persona profiling.
Experience
Professional experience10+ years
Freelancer since2022
Languages
EnglishNative speakerItalianFluentDutchBasic knowledgeSpanishFluent
Project history
Building sustainable strategies for Marketing leaders & founders in B2B SaaS & IT, designing and coordinating end-to-end digital marketing campaigns, and auditing current ways of operating to implement sustainable frameworks.
Responsible for strategizing & coordinating the Paid Marketing team, managing over €1mm ad spend per year, scaling demand generation campaigns, and improving SQL volume by 240% while reducing average CPL by 79%.
Optimization and automation for lead generation in a B2B environment, implementing growth hacking strategies, and executing offline event presence for lead generation.