09/17/2026 updated
100 % available
Sales Excellence Leader with extensive experience managing commercial teams and policy
Beograd, Serbia
Only remote
MBA General Management, M.Sc. Viticulture and Enology, B.Sc. Agricultural and Environmental SciencesAbout me
Commercial leader and consultant with an MBA and experience volatile markets. Skilled in P&L management, sales excellence, CRM, incentive design, distributor development and market entry. Fluent in English and Italian; native Serbian, Russian and Bulgarian.
Business DevelopmentBusiness ExcellenceSales ExcellenceSales ManagementSales Performance ManagementCross SellingExcellence in Service
I am a commercial leader and independent consultant with experience in general management, sales excellence, international business development and agribusiness. I combine strategic planning with practical execution, financial accountability and team leadership.
At Corteva Agriscience, I served as Country Leader Serbia, with responsibility across Serbia, Kosovo, Bosnia and Herzegovina, North Macedonia, Albania and Montenegro. My remit included profit and loss management, strategy implementation, revenue and cash flow forecasting, and out-licensing. I led seven direct reports within an organization of approximately 60 people.
Previously, as Commercial Effectiveness Leader, I worked on CRM implementation, cross-selling, sales team training, contractor management and distribution channel development. I also designed sales incentive programmes and variable compensation structures. This experience gives me a strong foundation in commercial excellence, sales performance management and translating business priorities into effective sales practices.
My expertise includes market assessment, competitive analysis, pricing, product positioning, distributor and key account development, B2B negotiation, and stakeholder management. In my current independent work, I support business development in Italy, assessing market opportunities, identifying distribution partners and developing commercial proposals for agricultural inputs.
My earlier experience includes independent contracting in production, sales and consulting within the grape and wine industry, a winery internship at Château Potensac in Bordeaux, and international retail work covering visual merchandising, stock replenishment and pricing.
I hold an MBA in General Management from Management Center Innsbruck, an MSc in Viticulture and Enology from Montpellier SupAgro and the University of Udine, and a BSc in Agricultural and Agro-Environmental Sciences from the Free University of Bolzano. This combines broad business training with technical sector knowledge.
I speak native Serbian, Russian and Bulgarian, fluent English and Italian, and German at B1 level. I bring experience working across cultures and markets, with skills transferable to other B2B sectors. I am available immediately for consulting, interim and contractor assignments, with remote working, occasional travel and invoicing through my registered business.
Experience
Professional experience10+ years
Freelancer since2016
Languages
EnglishFluentItalianFluentRussianNative speakerSerbianNative speaker
Project history
The initiative combined the launch of a second in-house brand with portfolio out-licensing under a distributor’s brand to reach a more price-competitive segment. Its objectives included meeting end-user needs, reducing production and inventory risk, expanding processing and production market share, and protecting our end-user market position.
We identified that overly dense market coverage was putting pressure on retailer margins. I led an initiative with the sales team to consolidate the distributor network and negotiate supply arrangements, with the objectives of protecting retailer margins, improving logistics and customer service, and strengthening payment collection security.
The project digitalized a paper-based process, incorporating synchronization with Salesforce, Power BI tools for KPI tracking, and automated comparison of demand and supply. The workflow supported forecasting, lead follow-up and territory planning for commission-based sales agents, helping adapt market coverage to changing conditions.