Middle PPC / Junior SEO

The main duties were as follows:
- Building PPC strategy including media planning in Google Display Network (Search, Display, Mobile,Video and Merchant campaigns),  Yandex.Direct and Facebook/Instagramm; 
- Creation and optimazing campaigns according to PPC strategies;
- Preparing detailed reports of campaign performance based on custom and standard Google Ads & Analytics as well as Yandex.Metrika reports;
- Preparing working view in Google Analytics (custom reports, filters, goals);
- Implimenting goals sending from Google Tag Manager into Google Analytics property views;
- writing thematic articles and cases;
- etc.

Skilled in:
Google Ads, Google Tag Manager, Google Analytics, Google Search Console
Bing Ads
Yandex Direct, Yandex Metrika
Serpstat, CheckTrust, Ahrefs