10/27/2026 updated
100 % available
Marketing and Communication Professional
Madrid, Spain
Spain
Master in Investigation Journalism, Complutense University MadridBusiness MarketingBusiness IntelligenceBusiness Intelligence DevelopmentCollaborative CommunicationsCommercial ManagementCommercializationCommunication DesignCommunications ManagementCommunications TrainingCommunity MarketingContent CreationContent ManagementContent MarketingConversion MarketingCustomer Communications Management
Integrated Marketing and Communication
Expertise in developing integrated marketing and communication projects aligned with commercial objectives, using data-driven insights to optimize conversion and customer engagement, with a strong focus on driving sales growth and revenue.
Internal Communication Management
Proven ability in creating and driving internal communication strategies across organizations, developing internal channel feedback using tools such as Yammer, newsletters, townhalls, and intranet, and translating sales strategies into clear internal messaging.
Digital Marketing and Campaign Management
Hands-on experience managing international and national campaigns, Google AdWords, Google Analytics, SEO programs, social media channels, and digital advertising initiatives across multiple industries and regions.
Content Development and Copywriting
Creation of targeted B2B content to generate and nurture leads, product positioning descriptions, and compelling communication materials that clearly convey value and support purchase decisions.
Learning and Development
Design of blended learning solutions for sales and services, conducting capability assessments, applying adult learning theories, and using digital tools to create flexible and innovative learning programs.
Public Relations and Events Organisation
Management of PR strategy, media relations, event logistics, marketing events, and publicity events for specialized businesses across European and international scopes.
CRM and Marketing Tools
Proficiency in Salesforce, HubSpot CRM, Power BI, WordPress, Microsoft Office, and Photoshop for managing customer relationships, reporting, and digital content production.
Instructional Design
Development of professional learning programs and instructional design services, including migration of intranet portals and creation of news instructional design service programs for sales and services.
Expertise in developing integrated marketing and communication projects aligned with commercial objectives, using data-driven insights to optimize conversion and customer engagement, with a strong focus on driving sales growth and revenue.
Internal Communication Management
Proven ability in creating and driving internal communication strategies across organizations, developing internal channel feedback using tools such as Yammer, newsletters, townhalls, and intranet, and translating sales strategies into clear internal messaging.
Digital Marketing and Campaign Management
Hands-on experience managing international and national campaigns, Google AdWords, Google Analytics, SEO programs, social media channels, and digital advertising initiatives across multiple industries and regions.
Content Development and Copywriting
Creation of targeted B2B content to generate and nurture leads, product positioning descriptions, and compelling communication materials that clearly convey value and support purchase decisions.
Learning and Development
Design of blended learning solutions for sales and services, conducting capability assessments, applying adult learning theories, and using digital tools to create flexible and innovative learning programs.
Public Relations and Events Organisation
Management of PR strategy, media relations, event logistics, marketing events, and publicity events for specialized businesses across European and international scopes.
CRM and Marketing Tools
Proficiency in Salesforce, HubSpot CRM, Power BI, WordPress, Microsoft Office, and Photoshop for managing customer relationships, reporting, and digital content production.
Instructional Design
Development of professional learning programs and instructional design services, including migration of intranet portals and creation of news instructional design service programs for sales and services.
Experience
Professional experience0 - 5 years
Freelancer since2022
Languages
GermanFluentEnglishFluentItalianFluentSpanishNative speaker
Project history
Strategic Marketing, Integrated Communications, and B2B Content Development services specialised in the Data Centre sector. Responsibilities include developing commercially aligned campaign strategies, creating targeted content to generate and nurture leads, positioning products to highlight value and differentiation, supporting demand generation through digital channels and events, and measuring performance based on pipeline contribution and ROI. Current collaborations include VERTIV and Power Factor Consultoria.
Developing plans aligned to division priorities, creating content and driving communication strategies across the organisation, owning and developing internal channel feedback from stakeholders with tools such as Yammer, newsletter, townhalls, and intranet. Supporting sales alignment by developing internal communications that reinforce commercial priorities, product positioning, and revenue targets. Delivered a new Internal Communication Plan aligned with new goals and organised new brand presentation internal events.
Conducting capability assessments across the organisation, designing blended learning solutions for sales and services, using digital tools to create flexible and innovative learning programs, and applying adult learning theories. Successfully migrated the intranet portal to the new Intranet platform based on SharePoint and delivered news instructional design service professional program learning for sales and services.