Freelance Salesforce Consultant | Salesforce Business Analyst | 12 Years | CRM & Eloqua

I am a Salesforce Business Analyst and Marketing Automation Specialist with 11+ years of experience delivering CRM, marketing technology, and enterprise integration solutions for global organizations across Europe, the UK, and the US. My work focuses on translating business needs into scalable system solutions that improve lead management, customer engagement, reporting accuracy, and operational efficiency.

I have extensive hands-on experience working with Salesforce CRM, Oracle Eloqua, Marketo, and API-driven integrations across marketing, sales, and data ecosystems. I support organizations in designing and optimizing end-to-end lead lifecycle processes — from acquisition and nurturing to qualification, routing, and conversion tracking. My approach combines strong business analysis practices with deep platform understanding, ensuring solutions are both technically feasible and aligned with real business outcomes.

In my Business Analyst roles, I lead stakeholder workshops, gather and document requirements, define user stories, manage backlogs, and coordinate User Acceptance Testing. I work closely with technical teams to define integrations, data flows, and system architecture across CRM, marketing automation, and external platforms. I also support Salesforce configuration initiatives, reporting frameworks, and KPI design to provide clear visibility into pipeline performance and campaign effectiveness.

On the marketing automation side, I design and execute complex nurture programs, segmentation strategies, campaign workflows, and performance measurement frameworks. I have delivered global campaign operations, implemented scoring models, and built reporting dashboards that enable data-driven decision making. My work consistently focuses on improving funnel performance, data quality, and cross-team alignment between marketing, sales, and IT.

I have worked in Agile delivery environments across multinational teams, supporting digital transformation programs, CRM modernization, and integration initiatives involving middleware, analytics platforms, and enterprise systems. My experience includes onsite collaboration with European stakeholders and managing offshore delivery across distributed teams.

Technically, I work with SQL, SOQL, REST and SOAP APIs, reporting tools, and analytics platforms to validate data, monitor system performance, and ensure reliable integrations. I focus heavily on data accuracy, process clarity, and measurable business impact.

I support clients who need structured analysis, reliable CRM processes, marketing automation optimization, or end-to-end solution coordination across business and technology teams. My goal is always practical: build systems that teams actually use, trust, and scale.