06/19/2026 updated

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Marketing Director & Head of PPC | Digital Marketing Specialist

Gyor, Hungary
Worldwide
Marketing MSC - Budapest Business University (EQF level 7, current)
Gyor, Hungary
Worldwide
Marketing MSC - Budapest Business University (EQF level 7, current)

Profile attachments

Adam_Kaloczi_2026_06_19.pdf

Ad ManagementAdvertising CampaignsContent MarketingDigital MarketingMarketingMarketing CommunicationsMarketing AnalyticsMarketing AutomationMarketing ChannelMarketing ManagementMarketing IntelligenceMarketing OptimizationMedia StrategyMultichannel MarketingFacebook Ads ManagerPay-per-Click MarketingSocial AdvertisementDigital StrategyMarketing Cloud
Paid Media & Campaign Management
Expertise in omnichannel advertising strategy including creation, execution, and optimization of ad campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok Ads, Pinterest Ads, and Amazon Advertising. Advanced proficiency in Google Merchant Center for optimized product feeds and high-converting shopping campaigns.

Analytics, Tracking & Data Integration
High-level implementation and data interpretation using Google Analytics (GA4) to track user behavior, attribution, and ROI. Technical expertise in Google Tag Manager (GTM) for custom event tracking, pixel implementation, and seamless platform integration.

Content Creation & AI Utilization
Utilization of advanced AI tools for dynamic content generation, including professional image manipulation, animation, and video production. Crafting compelling, conversion-focused ad copy and organic posts tailored to distinct platform audiences. End-to-end organic content strategy including strategic post scheduling and community management across all major social networks.

Social Media Management
Management of social media platforms including Facebook, Instagram, Creator Studio, and Canva for content planning, publishing, and community engagement.

WordPress & Wix CMS Administration
Proficiency in managing, updating, and optimizing website content within WordPress and Wix environments, including full website builds.

Email Marketing
Full-cycle newsletter management, from responsive template design and content curation to targeted audience broadcasting.

Project Management Tools
Experience with project management and collaboration tools including Jira, ClickUp, Trello, and Swydo for efficient workflow organization.

Graphics & Design Software
Proficiency in graphics editor software and design tools such as Canva and Midjourney for visual content creation and editing.

AI Tools
Practical experience with AI platforms including Gemini, ChatGPT, Claude, Eleven Labs, and Midjourney for content generation and productivity enhancement.

Official Marketing Certifications
Meta Certified Professional with Meta Blueprint Certification. Google Certified Partner with comprehensive certifications across all Google Ads and Google Analytics modules.

Experience

Professional experience5 - 10 years
Freelancer since2020

Languages

GermanBasic knowledgeEnglishFluentHungarianNative speaker

Project history

Marketing Director

SCMedia
Leading and mentoring the agency PPC department, overseeing end-to-end campaign management, managing a team of campaign managers, overseeing A-Z digital marketing workflows, collaborating with the Sales department to drive agency growth, conducting prospect analyses, developing data-driven digital marketing strategies, maintaining high-level oversight of client portfolios, leading complex data analysis initiatives, establishing performance reporting standards, and continuously optimizing internal marketing workflows.

Head of PPC

Effectivo Communications
Expert-level creation, execution, and optimization of high-impact ad campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, TikTok Ads, Pinterest Ads, and Amazon Advertising. Advanced web analytics using GA4, precision conversion tracking with Google Tag Manager, content creation using AI tools, email marketing, SEO-driven content marketing, and CMS administration in WordPress and Wix.

Web developer

Noeminterior
Building up the whole website in WordPress (noeminterior.eu).

Assistant Product Marketing Manager

Doggy AB
Updating content on the website of all 3 brands, content creation for social media platforms and websites, proofreading languages put on pack, project management, budget planning, organizing and leading meetings between different countries markets, product design development, organizing ingredient photo shoot sessions, marketing plan creation for 2024, content calendar creation for all 3 brands for 2024, working with the Office system, and launching and relaunching new product designs.

Web developer

PontNeked
Building up the whole website in WordPress (pontneked.eu).

Marketing trainee

ALFA Vienna Insurance - Gyor-Mosonmagyarovar-Komarom-Veszprem-Sopron
Dealing with new customers, creating presentations, measuring and making campaigns, editing pictures, developing marketing strategy, finding new marketing channels, conducting research, identifying company competitors, dealing with new employees, and making marketing workshops.

Marketing trainee

Ipari Elektronika
Upgrading the company webshop, implementing a CRM system, B2B sales, co-working with the marketing agency, content creation, advertising, creating measurement dashboards, and fixing the measurement system of the webshop.

Marketing trainee

Aegon Gyor-Mosonmagyarovar-Komarom-Veszprem-Sopron
Dealing with new customers, creating presentations, measuring and making campaigns, editing pictures, developing marketing strategy, finding new marketing channels, conducting research, identifying company competitors, dealing with new employees, and making marketing workshops.

Marketing consultant

DynamicLine
Writing articles, content marketing, Facebook and picture editing, and website designing.

Marketing trainee

MarketingLens
Dealing with new customers, making presentations, measuring and creating campaigns, editing pictures, giving marketing advice, finding new marketing channels, conducting research, and identifying company competitors.

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