12/27/2023 updated
100 % available
Marketing Management Consultant
Brisbane, Australia
Only remote
UQ University of Queensland, Marketing StrategyBusiness MarketingSoftware as a ServiceCompetitive IntelligenceMarketingMarketing ManagementMarketing PlanningMedia StrategyScrum MethodologyBudgeting
I am a Brisbane-based marketing management consultant with twenty years of marketing management experience working for organizations ranging from multinationals like Microsoft to successful SaaS startups.
I specialize in helping businesses develop and implement robust go-to-market plans, enabling them to efficiently control resources and drive predictable growth outcomes, covering all marketing keystones, including the ‘big story’ (storytelling), competitive positioning, segmentation, media mix etc. through to setting up the tactical marketing architecture (budget, resources-planning, KPIs, campaigns BOMs etc.
My credentials include being an Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM), a Certified Agile-Scrum Master, the creator of the FAPI Marketing Frameworkâ„¢ a marketing planning framework, and a UQ University of Queensland Australia MBA Alumni.
I specialize in helping businesses develop and implement robust go-to-market plans, enabling them to efficiently control resources and drive predictable growth outcomes, covering all marketing keystones, including the ‘big story’ (storytelling), competitive positioning, segmentation, media mix etc. through to setting up the tactical marketing architecture (budget, resources-planning, KPIs, campaigns BOMs etc.
My credentials include being an Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM), a Certified Agile-Scrum Master, the creator of the FAPI Marketing Frameworkâ„¢ a marketing planning framework, and a UQ University of Queensland Australia MBA Alumni.
Experience
Professional experience10+ years
Freelancer since2020
Languages
EnglishNative speaker
Project history
Develop and execute social and digital media marketing strategy for APAC region including paid advertising for over eighty social media accounts for Microsoft in the APAC region and supporting all market segments including enterprise B2B and consumer products. Lead a team of over twenty social and digital marketing specialists.