11/20/2025 updated

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Marketing Manager

Addis Ababa, Ethiopia MSC in Management
Addis Ababa, Ethiopia MSC in Management

Profile attachments

Melat's_Resume.pdf

Marketing Strategy Development
Strategic planning and tracking of marketing strategies and campaigns with demonstrated expertise in broadcast media industry and franchised companies

Data Analysis and KPI Management
Audience measurement and data exploitation for client presentations with strong capabilities in extracting and interpreting data from competing channels

Campaign Management and Optimization
Comprehensive campaign booking and optimization while ensuring compliance with contractual terms and conditions in conjunction with sales teams

Marketing Communications
Professional marketing communications expertise developed through various roles and educational background

Team Leadership and Supervision
Team supervision experience with Media planning and Trafficking Executives in broadcast environment

Project Management
Project management certification from ACT American colleges with practical application in marketing operations

Sales Forecasting and Segmentation
Target setting and sales forecasting capabilities combined with marketing segmentation expertise

Client Relationship Management
Customer assistance and relationship building with both new and existing clients through strategic marketing approaches


Project history

Marketing Manager

Kana Television
Planning and tracking Marketing strategies and campaigns, audience measurement and data exploitation for client presentations, extracting data from monitoring of competing channels, publishing and tracking metrics of company Newsletter, supervising a team of Media planning and Trafficking Executives

Traffic & Media Planning Executive

Kana Television
Checking the compliance of advertising orders with general terms and conditions of sale, booking and optimization of campaigns while respecting contractual terms and conditions, preparing daily on-air drivers and organizing technical broadcasting of campaigns according to planned schedule

Marketing Executive

Bunnamore Trading (Illycaffe Ethiopia)
Creating Marketing strategies to penetrate new markets and Marketing campaigns to reach potential clients, target setting and Sales Forecasting and Marketing segmentation, handling destined shipment and Documentation correspondence with agreement with shipment service companies

Sales Representative

Addis Fortune Newspaper
Responsible for assisting all new and existing customers by placing weekly published and social media ad orders, developed Marketing plans and Campaigns, negotiate and make long-term agreement with potential clients

Certificates

Project Management

ACT American College Ethiopia

2021

Successful Negotiation: Essential Strategies

University of Michigan & offered through Coursera

2021

Brand Management: Aligning Business, Brand & Behav

University of London through Coursera

2021

Managing the Company of the Future

University of London through Coursera

2021


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