09/01/2025 updated
60 % partially available
Marketing Operations Specialist & Data Analyst with Server-Side Tracking Expertise
Buenos Aires, Argentina Lic. in Data Science, FCEN (UBA)
Data AnalysisAutomationBusiness MarketingCommon ISDN Application Programming Interface (CAPI)Computer ProgrammingData VisualizationDigital MarketingPerformance ManagementLabelingGoogle AnalyticsMarketingPython (Programming Language)Lead GenerationMaintenanceMarketing Analytics
Data Analytics & Reporting
Implementation of server-side tagging (GTM/GA4/Meta CAPI) and building of reporting pipelines using tools like Supermetrics and Zapier to automate analysis and surface insights.
Dashboard Development
Creation and maintenance of performance dashboards in Looker Studio, PowerBI, and other visualization tools to align marketing KPIs with business goals.
Marketing Attribution
Development of attribution models for campaign performance analysis, predictive lead scoring, and optimization of cross-channel marketing initiatives.
SQL & Database Management
Experience with SQL queries and database management for improving data reliability and reporting capabilities.
Google Marketing Stack
Proficiency with Google Analytics, Google Tag Manager, Google Big Query, Google Sheets, and Google AppScript for comprehensive marketing analytics.
Programming & Automation
Knowledge of Python, Zapier, and Supermetrics for automating data flows and analysis processes across digital marketing ecosystems.
Visualization Tools
Expertise in Looker Studio, PowerBI, and Tableau for creating strategic dashboards and data storytelling.
Implementation of server-side tagging (GTM/GA4/Meta CAPI) and building of reporting pipelines using tools like Supermetrics and Zapier to automate analysis and surface insights.
Dashboard Development
Creation and maintenance of performance dashboards in Looker Studio, PowerBI, and other visualization tools to align marketing KPIs with business goals.
Marketing Attribution
Development of attribution models for campaign performance analysis, predictive lead scoring, and optimization of cross-channel marketing initiatives.
SQL & Database Management
Experience with SQL queries and database management for improving data reliability and reporting capabilities.
Google Marketing Stack
Proficiency with Google Analytics, Google Tag Manager, Google Big Query, Google Sheets, and Google AppScript for comprehensive marketing analytics.
Programming & Automation
Knowledge of Python, Zapier, and Supermetrics for automating data flows and analysis processes across digital marketing ecosystems.
Visualization Tools
Expertise in Looker Studio, PowerBI, and Tableau for creating strategic dashboards and data storytelling.
Languages
EnglishNative speakerSpanishNative speaker
Project history
I specialize in bridging data analytics with marketing technology to drive measurable growth for clients. My role involves analyzing marketing and ad tech data, designing and maintaining dashboards, and ensuring reliable campaign measurement and attribution. Beyond performance reporting, I lead the creation and validation of robust databases, safeguarding data quality and consistency for advanced analytics. I also contribute to the implementation of Martech processes and client applications, integrating tools and optimizing workflows to enhance efficiency. Working closely with Growth, Media, and Client teams, I provide actionable insights and strategic recommendations that align business goals with data-driven decision-making.
Lead analytics initiatives across Paid Media, Organic, and Inside Sales teams, aligning marketing KPIs with business goals. Develop and maintain performance dashboards and automate reporting pipelines. Partner with executives to define KPIs and analyze financial impact of cross-channel initiatives.
Supported the Global Procurement Organization by managing SAP master data, troubleshooting supply chain processes, and enhancing reporting capabilities through Power BI dashboards and SQL queries.