10/19/2026 updated
100 % available
Marketing Strategist | Brand Strategy & Communications | Electronic Music Industry
Bucharest, Romania
Only remote
Bachelor's Degree in Public Relations, Advertising & Applied Communication, University of BucharestAbout me
Communication professional with 20+ years of experience, including 11+ years leading marketing strategy, brand development and commercial work at thnk. Alongside this, independent research and editorial work in electronic music.
Advertising CampaignsBrand AwarenessE-CommerceMarketing CommunicationsResearch and DevelopmentStrategy ExecutionRetail DesignProject ConsultingDigital StrategyContent StrategyB2C Marketing
Brand Strategy & Positioning
Over 11 years of experience leading brand positioning and marketing strategy for B2C brands across retail, FMCG, shopping centres, QSR and hospitality. Development of long-term brand initiatives and integrated campaigns that translate commercial objectives into sustainable brand growth.
Marketing Communications
Expertise in developing marketing strategies, campaign concepts and messaging across digital, retail and in-store environments. Ensuring a consistent customer experience across all touchpoints through cross-functional collaboration with designers, suppliers and external partners.
Electronic Music Industry Research & Editorial
Independent research into electronic music culture, communities and industry structures through direct engagement with artists, promoters, festivals and labels across Europe. Publication of long-form editorial articles, interviews and industry analysis through an independent Substack publication.
Content Strategy
Development of content strategies aligned with brand positioning and audience development goals across digital and offline channels.
Partnership Marketing
Advising clients on commercial opportunities and partnership strategies, supporting sustainable brand growth beyond individual campaigns.
Project Management
Management of projects from strategy through delivery, coordinating timelines, creative direction, cross-functional teams and external partners across online and offline channels.
Campaign Planning
Planning and execution of integrated marketing campaigns across digital, retail and in-store environments, balancing brand development, customer experience and commercial performance.
Audience Development
Analysis of marketing, communication and audience development within independent music environments and B2C brand contexts, connecting industry observations with strategic brand thinking.
Sales & Business Development
International sales management experience across European and U.S. markets, including managing client accounts, business development activities and supporting product launches and commercial partnerships.
Event Coordination & Production
Coordination of outdoor advertising campaigns and large-scale sporting events, including logistics, production coordination and on-site operations.
Over 11 years of experience leading brand positioning and marketing strategy for B2C brands across retail, FMCG, shopping centres, QSR and hospitality. Development of long-term brand initiatives and integrated campaigns that translate commercial objectives into sustainable brand growth.
Marketing Communications
Expertise in developing marketing strategies, campaign concepts and messaging across digital, retail and in-store environments. Ensuring a consistent customer experience across all touchpoints through cross-functional collaboration with designers, suppliers and external partners.
Electronic Music Industry Research & Editorial
Independent research into electronic music culture, communities and industry structures through direct engagement with artists, promoters, festivals and labels across Europe. Publication of long-form editorial articles, interviews and industry analysis through an independent Substack publication.
Content Strategy
Development of content strategies aligned with brand positioning and audience development goals across digital and offline channels.
Partnership Marketing
Advising clients on commercial opportunities and partnership strategies, supporting sustainable brand growth beyond individual campaigns.
Project Management
Management of projects from strategy through delivery, coordinating timelines, creative direction, cross-functional teams and external partners across online and offline channels.
Campaign Planning
Planning and execution of integrated marketing campaigns across digital, retail and in-store environments, balancing brand development, customer experience and commercial performance.
Audience Development
Analysis of marketing, communication and audience development within independent music environments and B2C brand contexts, connecting industry observations with strategic brand thinking.
Sales & Business Development
International sales management experience across European and U.S. markets, including managing client accounts, business development activities and supporting product launches and commercial partnerships.
Event Coordination & Production
Coordination of outdoor advertising campaigns and large-scale sporting events, including logistics, production coordination and on-site operations.
Experience
Professional experience10+ years
Freelancer since2015
Languages
GermanBasic knowledgeEnglishFluentRomanianNative speaker
Project history
Conducting ongoing independent research into electronic music culture, communities and industry structures through direct engagement with artists, promoters, festivals and labels. Attending clubs, festivals and industry events across Europe to document emerging trends, community dynamics and audience behaviour. Publishing long-form editorial articles, interviews and industry analysis through an independent Substack publication.
Long-term strategic partnership focused on rebranding, positioning, marketing and communication strategy, visual direction, content, digital communication and growth. Leading marketing strategy, brand positioning and communications for B2C brands across retail, FMCG, shopping centres, QSR and hospitality. Developing marketing strategies, campaign concepts and messaging across digital, retail and in-store environments. Managing projects from strategy through delivery, coordinating timelines, creative direction, cross-functional teams, designers, suppliers and external partners.
Worked closely with management to define project goals, timelines and execution plans. Collaborated with creative teams to develop brand initiatives and campaign concepts. Managed project delivery, marketing coordination and sales support across multiple initiatives. Represented the company at industry events and trade shows.