Experienced Data Architect and Product Owner Analytics

* Formulating an effective BI strategy for Tata Steel NL
* Implementing the BI strategy through IM&ICT organization management and project boards.
* Designing and implementing BI organization and work processes.
* Presenting requirements workshops, selecting BI tools and architecture, defining projects and
programs.

Results: Improved internal customer satisfaction due to clear BI impact and delivery process.
Standards and guidelines for BI developers.
(2008)

Creating a Data Integration architecture from Ingestion to Consuming
(2020
March-July)
* Creating the Conceptual, Logical and physical (Azure) Data Integration Architecture. Working
together with Gartner Group on the methodology used.
* Positioning Data Modelling and promoting the value of Datawarehouse Automation.
* Creating the vision of a new Data Science platform for the City of Amsterdam.

Supporting ABN Amro Bank with Data Driven Innovation
(2018-2019)
Product Owner
* To create an agile and data driven bank, the data has to be "liberated". DIAL is the Data
Architecture that provides the data to flow from Providers to Consumers in a safe and GDPR
compliant way.
* As Product Owner I helped both the DIAL solution and the DIAL teams to mature from a start-up to
scale-up and thereby enable Analytics and Reporting within the bank.
11 months

Data Advisor * Helping ABN Amro to become a data-driven enterprise by adapting DIAL and other Data Management
capabilities, as provided by the department of Chief Architect & Data Management (CADM).
9 months

* Creating business value with AI
12 days yearly

Supporting growth and maturity of Xomnia as Senior and Shareholding Partner
Founded Xomnia Big Data Engineering and Xomnia Training
* Kick starting BI, Data warehouse Automation and Analytics with clients
* Building data driven organizations and architectures
* Created the Data Lab practice

Analytics
* Supporting market growth of Randstad NL by introducing data driven marketing and predictive
analytics.
* Invention and development of an extremely successful Sales Predictor,
* Lifting HR Analytics to the next, predictive, level
* Building a data driven organization and architecture.

Data driven Marketing
* 300% enhancement of conversion of marketing campaigns.
* Introducing an extraordinarily successful sales predictor using over six years of internal sales
history and external economic data.
* Embedding the Sales Predictor in an App used by the 1000+ salesforce of Randstad

HR Analytics
* Predicting likelihood of candidate success regarding high volume functions.
* Predicting likelihood of candidate loyalty. Selecting and steering Data Science provider to build
and tune models. This is also where I met young Xomnia.

Data Architecture and Organization
* Defining new analytical architecture and organization. Presenting to steering committee in
September to kick-off program.

Project leader
Teacher
Lead Consultant
* Translating clients' strategic ambitions into business intelligence solutions and executable
programs and projects.
* Prepare, lead and analyze brainstorm sessions.
* Develop Centennium BI expertise, propositions, consulting models and product development.
* Coaching Centennium and client teams.

Assignments:
(more than 3 months only)
KAS BANK
Business Analyst
* Defining BI (project) organization and competences.
* Project initiation, consulting during project execution, coaching project managers and team
leaders. Member of the project board.
* Providing support for the client with project PR and internal road shows.
* Designing and implementing BI systems management organization.

Results: Introduced a BI/DWH methodology, first project increments operational. KAS BANK teams
formed and trained. Systems transferred to new BI DWH.
(2010-2012)

Project manager
* Project manager for Data warehouse development.
* Translating business ambitions into a BI organization and architecture.
* Consultant for the BI project board.
* Identifying cost reduction opportunities (target €90K per annum)
* Requirement and process workshops, selection of BI tools and architecture.

Results: Project completed on time and on budget.
(2010-2012)

* Consulting and organizing brainstorm sessions and workshops.
* Co-designing BI/DWH architecture.

Results: BI/DWH architecture updated and upgraded to current industry standards.
(2010-2012)

Managing Consultant /
Business Analyst
* Specify and implement marketing- and sales processes
* Selection BI and CRM tooling
* Interim management

Virtual Marketing
* Analyzing marketing opportunities through website and internet banking usage.
* Presenting workshops with marketing- and supporting departments.
* Designing targets and implementation plans.

Results: Opportunities identified, implementation plans adopted and executed by the client.
5 months
(2008)

* Developing a multi-channel CRM strategy for three ING labels (Postbank, ING Bank, RVS)
* Translating multi-channel strategy into CRM architecture.
* Defining processes and functionality.
* Initiate and execute program. Reporting to project board.

Results: Alignment of multi-channel strategy and CRM systems, sound architecture.
10 months
(2006-2007)

* Developing new methodology for new Marketing Data Marts specification and requirements analysis.
* Data Mart designs and implementation project kick off

Results: Data Mart design. Developed and implemented by the client.
5 months
(2007)

CRM
* Provided strategy development sessions,
* Design of processes, analysis of requirements, tool selection.
* Formulating a CRM business case for worldwide marketing organization.

Results: Introduced effective CRM strategy and systems.
12 months
(2005-2006)

* Supervisor of all ICT related projects for the Service International Networks.
* Formulating annual information plans, including implementation impact and financial consequences.
* Providing advice on text- and network analysis to discover criminal networks

Results: Implemented system so Dutch public prosecution service now collaborate electronically with
International Police Network of the Netherlands
20 months

Member of the Management Team
* Strategy consultant for Nuon ICT. Translating strategy to KPI's.
* Development of the Nuon ICT business plan. €40 million investment budget requested of and granted
by the board of directors.
* Improving awareness of the strategic necessity of ICT throughout business units and holding.
* Collaborating with Nuon's Account Management and BI consultants to initiate ICT innovations and
development.

Results: Increased ICT value and awareness. Implemented various innovations and developments,
including new CRM initiative for retail market.
25 months
(2001-2003)

* Implementation manager ICT for the €18 million CRM program "Gold Rush". Defining and managing ICT
projects.
* CRM consultant to KPN Business Unit Vast (Landlines) and KPN board of directors.
* Lead architect for CRM information systems. Tool and supplier selection.

Results: CRM program successfully implemented.
17 months
(2000-2001)

KPN Mobile
* Identifying and implementing necessary changes in organization, processes and/or systems.
* Intakes with product developers/marketing, impact analysis.
* Project planning, managing 8 parallel projects with 25 FTE.
* Account management for support and supply chain. Managing customer and supplier SLA's.
Reorganizing the ICT support organization.

Results: Various successful implementations in the mobile market including sms prepaid
17 months
(1998-2000)

* Consultant to the Ideta Management Team and KBB
* Tool selection, designing ICT architecture and organizational changes. ICT-watcher. Initiating
ICT innovations for KBB.
* Performing information analysis, team development lead.
60 months




Tooling and methodology

App Development Flutter and Dart. Backend Firebase. Google Cloud Platform

Data Science Platforms: Dataiku, Domino Data Lab, RapidMiner, KNIME

Analytics: Tableau, Alteryx, SAS Enterprise Guide, SAS Enterprise Miner, SAS Visual Analytics, SPSS, Python
(basics), R (basics).