Lead Product Designer
CRF, USA
(Banks and financial services, 250-500 employees)
Keywords
Usability Testing
User Experience (UX)
Prototyping
Business Model
Data Visualization
Design Leadership
Graphic Design
Innovation Management
Mobile Application Software
Multidisciplinary Approach
Skills
UX/UI Design
Expertise in creating cohesive visual identities and UX frameworks across various products, including mobile app design and web applications.
User Research
Proficiency in conducting user interviews, usability tests, and gathering insights to inform critical design decisions and product strategy.
Prototyping and Testing
Skilled in developing prototypes, conducting user testing sessions, and iterating designs based on feedback to ensure accessibility and usability.
Data Visualization
Ability to transform complex data into clear, user-friendly graphics for enhanced usability.
Design Leadership
Experience in leading design projects across multiple clients and business models, defining problems, and creating innovative solutions.
Collaboration
Proficiency in streamlining workflows and partnering with cross-functional teams to align design with business goals.
Accessibility Design
Specialized knowledge in designing for accessibility, ensuring products are usable for people with diverse abilities.
Expertise in creating cohesive visual identities and UX frameworks across various products, including mobile app design and web applications.
User Research
Proficiency in conducting user interviews, usability tests, and gathering insights to inform critical design decisions and product strategy.
Prototyping and Testing
Skilled in developing prototypes, conducting user testing sessions, and iterating designs based on feedback to ensure accessibility and usability.
Data Visualization
Ability to transform complex data into clear, user-friendly graphics for enhanced usability.
Design Leadership
Experience in leading design projects across multiple clients and business models, defining problems, and creating innovative solutions.
Collaboration
Proficiency in streamlining workflows and partnering with cross-functional teams to align design with business goals.
Accessibility Design
Specialized knowledge in designing for accessibility, ensuring products are usable for people with diverse abilities.
Project history
01/2023
-
Present
As product Design Leader for the CRF Technology Suite, my primary responsibility is to ensure ecosystem consistency across all suite products. I achieve this by implementing a comprehensive design system that provides a distinctive visual identity and a cohesive user experience, carefully tailored to meet the diverse needs and use cases of our users.
In this role, I collaborate across all three products within the suite, analyzing user needs and behaviors using UX methodologies such as interviews, flow reviews, and testing. Subsequently, I translate these insights into high-quality designs.
In addition to my design duties, I coordinate the design process in close collaboration with the product and development teams, ensuring a smooth workflow from ideation to implementation.
•Design System: Built a cohesive visual identity and UX framework across all products.
•User Research: Led interviews and usability tests to inform critical design decisions.
•Collaboration: Streamlined workflows in partnership with cross-functional teams.
•Business Solutions: Delivered designs that balanced technical limitations with business goals.
•Data Visualization: Transformed data into clear, user-friendly graphics for better usability.
•Design System: Built a cohesive visual identity and UX framework across all products.
•User Research: Led interviews and usability tests to inform critical design decisions.
•Collaboration: Streamlined workflows in partnership with cross-functional teams.
•Business Solutions: Delivered designs that balanced technical limitations with business goals.
•Data Visualization: Transformed data into clear, user-friendly graphics for better usability.
01/2022
-
01/2023
Senior Product Designer
Special Olympics
(Other, 50-250 employees)
At Special Olympics, I designed a multi-platform app to support children with intellectual and developmental disabilities, providing guidance for parents and caregivers. I collaborated on product definition, created user personas, and conducted interviews and usability tests to validate key features. Through iterative prototyping, I focused on accessibility, personalization, and ease of use, ensuring the app met both user needs and business goals.
•Mobile App Design: Designed an app for caregivers of children with intellectual disabilities.
•Research & Strategy: Conducted user interviews and defined product vision and user personas.
•Design & Testing: Created app screens, developed prototypes, and facilitated user testing.
•MVP Iteration: Refined the MVP based on feedback, ensuring accessibility for users.
•Mobile App Design: Designed an app for caregivers of children with intellectual disabilities.
•Research & Strategy: Conducted user interviews and defined product vision and user personas.
•Design & Testing: Created app screens, developed prototypes, and facilitated user testing.
•MVP Iteration: Refined the MVP based on feedback, ensuring accessibility for users.
01/2022
-
01/2023
Senior Product Designer
Rootstrap
(Internet and Information Technology, 50-250 employees)
At Rootstrap, I oversaw the entire design process, starting from discovery research and problem framing, through ideation, prototyping, and user testing, all the way to high-fidelity designs. My efforts were dedicated to crafting impactful, user-centered solutions tailored to meet diverse business needs across various industries.
•Design Leadership: Led design for multiple projects across various clients and business models.
•Problem Framing: Defined problems and created innovative solutions.
•Prototyping & Testing: Developed prototypes and conducted user testing.
•Impactful Solutions: Delivered designs addressing diverse business and user needs.
•Design Leadership: Led design for multiple projects across various clients and business models.
•Problem Framing: Defined problems and created innovative solutions.
•Prototyping & Testing: Developed prototypes and conducted user testing.
•Impactful Solutions: Delivered designs addressing diverse business and user needs.
01/2021
-
01/2022
Lead Product Designer
Kanopy
(Banks and financial services, 10-50 employees)
At Kanopy, I managed the end-to-end UX/UI design for a small business lending platform, enhancing user experience throughout the loan application and monitoring processes. I implemented a comprehensive design system, increasing visual consistency and enabling efficient cross-team collaboration. Leading co-creation sessions with stakeholders, I ensured the platform met business and operational needs. My role included guiding the product from initial concept to technical implementation, working closely with developers and stakeholders to deliver a scalable solution for small business loan management.
•Product Design Lead: Developed UX/UI and a design system for a web app.
•Application Development: Built a platform for small business loan document management.
•Research & Insights: Investigated loan systems; collaborated with small business owners.
•Business Alignment: Ensured design met business objectives for small business impact.
•Data Visualization: Transformed data into clear, user-friendly graphics for better usability.
•Product Design Lead: Developed UX/UI and a design system for a web app.
•Application Development: Built a platform for small business loan document management.
•Research & Insights: Investigated loan systems; collaborated with small business owners.
•Business Alignment: Ensured design met business objectives for small business impact.
•Data Visualization: Transformed data into clear, user-friendly graphics for better usability.
01/2020
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01/2021
Senior Product Designer
Bayer
(Energy, water and environment, 250-500 employees)
During my time at Bayer Crop, I served as a Senior Product Designer, focusing on a grain management product that integrated with SAP services. My role involved collaborating closely with business teams to understand functional requirements, mapping workflows, and validating information through interviews and usability testing. I was responsible for consolidating data and creating prototypes to test our assumptions, ensuring that user needs were prioritized throughout the development process.
•SAP Platform: Designed for grain buy/sell operations.
•User Research: Led interviews and usability tests to gather insights.
•Workflow Mapping: Created workflows and prototypes to validate assumptions.
•Collaboration: Worked with product and business teams to ensure user-centered designs.
•SAP Platform: Designed for grain buy/sell operations.
•User Research: Led interviews and usability tests to gather insights.
•Workflow Mapping: Created workflows and prototypes to validate assumptions.
•Collaboration: Worked with product and business teams to ensure user-centered designs.
12/2019
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07/2020
Senior Product Designer
Garbarino
(Marketing, PR and Design, 50-250 employees)
As a Product Designer at Garbarino, I improved the online shopping experience by conducting user research, designing intuitive interfaces, and creating prototypes. I collaborated with cross-functional teams to align designs with business objectives, enhancing user engagement and increasing conversion rates.
•Design System: Developed a cohesive system for all digital products.
•UI Components: Created reusable components for efficiency.
•E-commerce: Enhanced the existing platform using the design system.
•Marketplace: Improved the wholesale marketplace through needs mapping.
•Design System: Developed a cohesive system for all digital products.
•UI Components: Created reusable components for efficiency.
•E-commerce: Enhanced the existing platform using the design system.
•Marketplace: Improved the wholesale marketplace through needs mapping.
12/2017
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12/2019
Senior Product Designer
Telecom
(Telecommunications, 1000-5000 employees)
At Telecom, I served as a Product Designer, focusing on optimizing digital services for enhanced user experiences. My role involved conducting user research to identify needs, designing user-friendly interfaces, and collaborating with development teams to ensure seamless implementation. I aimed to drive customer satisfaction and engagement through effective design solutions that aligned with business strategies.
•App Development: Enhanced the new Personal app while addressing existing app needs.
•Data Analysis: Conducted guerrilla testing and iterative improvements based on data insights.
•Design System: Developed a cohesive design system for brand consistency.
•Framework Supervision: Oversaw the implementation of the design system with Vodafone UK.
•App Development: Enhanced the new Personal app while addressing existing app needs.
•Data Analysis: Conducted guerrilla testing and iterative improvements based on data insights.
•Design System: Developed a cohesive design system for brand consistency.
•Framework Supervision: Oversaw the implementation of the design system with Vodafone UK.
Local Availability
Only available for remote work
Other
https://www.linkedin.com/in/mveitz/
