09/18/2026 updated
100 % available
Revenue Operations Specialist - 6+ years of experience designing the systems behind revenue growth
Abu Dhabi, United Arab Emirates
Worldwide
Bachelor’s Degree in Business Administration — Federal University of Rio Grande do Sul, UFRGS | 2021About me
Revenue Operations Manager with 6+ years of experience designing the systems behind revenue growth. Applies a revenue-architecture mindset to acquisition, sales processes, CRM, forecasting, lifecycle operations, post-sales and data governance into a coherent operating model.
Project ManagementVrealize Operations Manager (VROPS)Revenue AssuranceSales OperationsYield OptimizationHubspot
- Revenue Architecture and RevOps: Operating-model design, weighted forecasting, lifecycle operations, pipeline management, revenue analytics, KPIs and executive reporting;
- Sales Operations: Commercial funnels, lead qualification, lead scoring, MQL and SQL criteria, distribution, cadences, performance routines and sales enablement;
- CRM, Integrations and Automation: HubSpot architecture, pipelines, properties, workflows, low-code automation (Make, n8n), webhooks and system integrations, reporting, data governance and user adoption;
- Growth and GTM: International expansion, ICP, market-specific sales methods, acquisition-channel design, database reactivation, referrals, partnerships and upsell strategy;
- Operations and Leadership: ClickUp, cross-functional project management, prioritization, playbooks, recruitment, onboarding, training, feedback and remote-team leadership.
Experience
Professional experience5 - 10 years
Freelancer since2024
Languages
EnglishFluentPortugueseNative speakerSpanishGood
Project history
- Lead the cross-role go-to-market launch and early scaling of Brazil and the United States; during the first 12-month launch cohort, the two markets generated 80 bookings, €759K in gross booking value and €171K in gross margin, representing 7.8% of company gross margin;
- Scaled the US operation from 28 bookings across its entire Jun to Dec 2025 launch period to 38 bookings in the first five months of 2026 alone, at approximately €2.1K in gross margin per booking; the turning point came from CRM data analysis of early buying patterns, which drove the repositioning of the company as a Europe travel specialist;
- Built and maintain the integration layer around HubSpot, connecting WhatsApp (TimelinesAI), VoIP and call recording (CloudTalk), US SMS and calls (Quo), meeting recordings (tl;dv), Typeform and Trustpilot through native connectors, webhooks and low-code automation (Make, n8n), so that every touchpoint is logged automatically on the client timeline, replacing manual logging and handovers across sales, quoting and post-sales;
- Designed and tested a market-specific sales method that increased the prospect-to-connection rate from 36% to 67% by adapting qualification and communication to local buying behavior;
- Contributed to a company-wide shift toward higher-value sales: gross margin increased 33% while bookings fell 20%, raising gross margin per booking by 65%, from €1,083 to €1,791.
- Managed a 15-person international sales and quoting team, standardizing goals, onboarding, playbooks, performance routines, feedback and professional development;
- Led the initial go-to-market launch of Brazil and the United States, adapting ICP, qualification criteria, messaging, sales cadence and communication channels to each market;
- Rebuilt the core commercial funnel and operating routines within an existing HubSpot environment, simplifying an overly complex third-party setup and improving lead distribution, pipeline visibility, opportunity traceability and day-to-day usability;
- Introduced stage-stagnation alerts, lead-rescue controls, duplicate-management routines and processes for reallocating portfolios left by departing salespeople, reducing the risk of opportunities becoming inactive or unowned;
- Standardized commercial scripts, qualification criteria, outreach cadences, goals and incentive-validation routines, creating a more consistent and repeatable sales process;
- Introduced ClickUp to organize projects, operational demands, responsibilities, deadlines and priorities across the commercial team, improving visibility and execution discipline.
- Promoted twice on performance, from Consultant to Senior Consultant and then Project Manager, with responsibility for two consultants and multiple concurrent client engagements;
• Led and contributed to 10+ commercial transformation projects across B2B companies, covering go-to-market strategy, CRM implementation, sales funnels, playbooks, outreach cadences, dashboards, KPIs, recruitment, training and management routines;
• Structured operations connecting Marketing, SDR, Sales and Customer Success, leading projects from commercial diagnosis and solution design through implementation and performance monitoring;
• Contributed to reported client outcomes coming out of those CRM, funnel and management-routine implementations: more than BRL 2M in sales, approximately BRL 4.8M in annual recurring revenue, approximately BRL 7.8M in revenue growth over 18 months and more than BRL 7M in revenue following a commercial restructuring;
• Led the commercial restructuring of Honeymooners as an embedded consultant, delivering results that led the company to bring the engagement in-house and place the operation under my leadership.