Google Analytics Consultant

Matthias Kupperschmidt is a specialist in Google Analytics and advises customers on planning a tracking setup as a Google Analytics consultant.

Services: Consulting & Implementation

• New Google Analytics setup with Google Tag Manager
• Tracking of events
• Implementation of a data layer
• Tracking on multiple domains (Cross-Domain Tracking)
• Segmentation of visitor groups for remarketing on Google Ads (Adwords) and Facebook
• Video tracking (YouTube, Vimeo, HTML5), scroll tracking
• DSGVO cookie banner for data protection
• Ecommerce tracking & enhanced ecommerce tracking
• Creation of dashboards and reports
• Conversion tracking for retargeting

Matthias has been working with online marketing for sales since 2011 and has been self-employed since 2018 Google Analytics Freelancer. Previously he worked for several media agencies (WPP, Omnicom) and helped corporations in the field of search engine optimization and digital analytics. Matthias Kupperschmidt has tracking experience with fast-food restaurant chains, insurance companies, supermarkets and online shops.

Technical skills (development)

• JavaScript
• Python
• Node
• React
• Wordpress

Webseiten placing online advertising on other platforms cannot ignore banners on Facebook and Google. In order to show retargeting campaigns to the right customers, you can use your Google Analytics data to, for example, only show an offer to customers that previously showed interest for the topic. To use Google Analytics' data in online marketing you work with a Google Analytics consultant. Matthias Kupperschmidt is such a Google Analytics expert and analyzes the architecture of a website in order to plan exactly on which pages data can be collected to reveal something about the intention of the visitor.
If you are looking for a manager for your Google Analytics tasks, Matthias is the right specialist, as he has business experience with large corporations and smaller shops and is therefore used to high quality and professional demands.
Are you still not sure which metrics and dimensions should be tracked? No problem, Matthias examines the situation and draws up a measurement plan that contains all the necessary data points. After implementation, your company can immediately start marketing based on Google Analytics data. Google is not the only advertising platform: Criteo, Facebook Ads, Linkedin, Twitter or Amazon are alternative platforms for advertising with social media. The freelancer provides you with the know-how and the technical solutions so that nothing stands in the way of the project.