01/17/2025 updated

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Head of Product Marketing with International Expansion Expertise

Paris, France
Only remote
MBA
Paris, France
Only remote
MBA

Profile attachments

CV Mauricio Calcagnotto Garcia - Head of Product Marketing - November 2024.pdf

Sales PromotionData AnalysisBusiness To BusinessBusiness PlanningStrategic ManagementCustomer AnalyticsSalesGrowth StrategiesInbound MarketingMarketing AnalyticsMarketing PlanningProduct MarketingSales Development
Product Marketing
Extensive experience in product marketing, including strategy formulation, go-to-market planning, and international expansion.

Growth Strategy
Expertise in developing and implementing growth strategies for startups and established businesses.

International Expansion
Proven track record in managing multicultural teams and launching products and businesses internationally.

Strategic Planning
Proficiency in strategic planning, including corporate planning cycles and cross-functional initiatives.

Analytics
Skills in customer analytics and marketing analytics, with certifications from reputable institutions.

Sales Enablement
Experience in developing sales enablement materials and programs for complex B2B sales.

Inbound Marketing
Certified in inbound marketing and inbound sales strategies.
 

Experience

Professional experience10+ years
Freelancer since2012

Languages

EnglishFluentFrenchFluentItalianBasic knowledgePortugueseNative speakerSpanishFluent

Project history

Product Marketing Lead

Salsify
Implemented PMM processes, led strategy definition, created marketing assets, and managed product launches internationally.

Growth and Product Marketing Consultant

Freelancer
Advised startups on launch, marketing, growth, and internationalization projects.

Head of Product Marketing

Metriq.io
Structured marketing and go-to-market processes for an agency specializing in advanced analytics and AI.

Strategy Consultant

Kienbaum Consultants
Advised clients on go-to-market and expansion strategies in various sectors.

Strategic Planning Project Manager

Gerdau Group
Managed corporate planning cycle and supported internationalization efforts across multiple countries.

Certificates

Advanced Product Marketing

Product Marketing Alliance

2024

Growth Strategy

Reforge

2024

MBA

HEC Paris

2012


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