Senior Digital Marketing Consultant
The Digitale GmbH
(Marketing, PR and Design, 10-50 employees)
Keywords
Skills
As a data-driven online marketing all-rounder, I support my clients both hands-on and strategically. So far, I have been able to gain experience in many different industries and companies, which will accompany me broadly into future projects, always keeping an eye on the big picture.
My special focus is on the strategic alignment of campaigns and marketing measures as well as the operational implementation and optimization in the areas of:
Performance Marketing
social media marketing
influencer marketing
Native Advertising
Search Engine Marketing (SEA)
Search Engine Optimization (SEO)
Amazon Advertising
Target group analysis, KPI development, budget planning
Google Analytics/ Tag Manager
A/B testing, funnel strategies
UI/UX Optimization
Conversion Optimization
My special focus is on the strategic alignment of campaigns and marketing measures as well as the operational implementation and optimization in the areas of:
Performance Marketing
social media marketing
influencer marketing
Native Advertising
Search Engine Marketing (SEA)
Search Engine Optimization (SEO)
Amazon Advertising
Target group analysis, KPI development, budget planning
Google Analytics/ Tag Manager
A/B testing, funnel strategies
UI/UX Optimization
Conversion Optimization
Project history
09/2022
-
Present
Successfully developed the digital marketing strategy for a B2B tool supply manufacturer with a 6-figure media budget and different channels, such as Social Media, Native Advertising and SEA
Project management of individual client campaigns with design briefings, budget control, performance optimizations, and task hand-offs to other in-house teams
Data-driven optimization in terms of campaign KPIs, mainly using Sistrix, Google Analytics, Google Data Studio, Facebook Business Manager, Statista, etc.
Creation of the marketing funnels for different campaigns, clients and products and implementing and optimizing these campaigns to reach KPIs and goals
03/2022
-
09/2022
Social Media Consultant Lead
Virtual Identity
(Automotive and vehicle construction, 5000-10.000 employees)
Successfully created and presented an extensive hands-on social media strategy for organic content and paid media for channels including Meta, LinkedIn, Google Ads (YouTube), TikTok, etc.
Onboarded important stakeholders at the automotive client and developed concrete next steps to follow
Included a target group analysis and a channel analysis to fit to the determined goals of the client with a prioritisation
Leading of consulting team of three people on agency-side providing guidance, managing work load, developing team members in new areas, creating briefings and client communication
04/2022
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06/2022
Project Lead for Marketing Transformation Project
Smart Digital GmbH
(Automotive and vehicle construction, >10.000 employees)
Project lead of a consulting team for an international car manufacturer to personalise their entire marketing efforts on a global scale and cross-departmental
Analysing the as-is status, deriving to-dos and action items and developing a vision for the entire organisation
Gathering information from important stakeholders and structuring the working tasks
Developing proficient deliverables that will be used by many different stakeholders worldwide to understand, implement and align their personalization efforts throughout the organisation
06/2021
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04/2022
Senior Project Manager for Digital Marketing Projects
Merkle DACH
(Energy, water and environment, >10.000 employees)
Leading a project team of up to 12 members from the departments UI/UX design, frontend- development, art direction, film production and digital marketing
Acquisition of new, more marketing-oriented projects in order to enhance current collaboration
Strategic development of the projects towards more performance marketing with an international client from the green energy and smart infrastructure sector
Main channels focused on organic and paid media for LinkedIn, Twitter and video platforms like YouTube and Vimeo
Coordination and adjustments of resources for optimal project planning and roll-out Budget controlling, optimization and creation of proposals and invoices
09/2020
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06/2021
Creative & Campaign Manager
Amazon
(Consumer goods and retail, >10.000 employees)
- Consulting & support of Amazon Advertising customers regarding display marketing of Amazon products and own display campaigns
- Project management of individual customer campaigns with design briefings, budget control, performance optimizations and forwarding of tasks to other in-house teams
- Analysis of existing campaigns and recommendations for optimizing creatives, targeting and formats
- Monitoring of campaigns with regard to Amazon's in-house guidelines, directives and policies
- Project management of individual customer campaigns with design briefings, budget control, performance optimizations and forwarding of tasks to other in-house teams
- Analysis of existing campaigns and recommendations for optimizing creatives, targeting and formats
- Monitoring of campaigns with regard to Amazon's in-house guidelines, directives and policies
10/2019
-
12/2020
Digital Marketing Consultant
PegPerego Germany
(Consumer goods and retail, 50-250 employees)
- Website UX/UI rework for better user flow and more conversions in online store
- Implementation of tracking tools like Facebook Pixel, Google Ads events, Google Analytics, Hotjar
- Social media advertising and optimisation with funnel strategies
- Development of organic content strategy for Instagram and Facebook
- Implementation of influencer marketing and referral marketing
05/2020
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05/2020
Website Developer
Zappe Umzüge
(Transport and Logistics, 10-50 employees)
- Designed and created new WordPress website
- Created a user form for detailed information about the clients wishes and expectations
- Wrote the website copy
- Search engine optimisation and UI/UX optimisation
06/2019
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09/2019
Online Marketing Campaign Manager
The Digitale GmbH
(Marketing, PR and Design, 10-50 employees)
- Creation & optimization of different online marketing campaigns for social media (Instagram, Facebook, LinkedIn, Xing), native advertising & SEM (incl. display)
- Customer support of telecommunication MNC & FMCG-manufacturer
- Data driven optimization of KPIs of campaigns, mainly with Sistrix, Google Analytics, Facebook Business Manager, Statista, etc
- Strategic content development direction through analysis of keywords, target groups and competitors
- Marketing budget responsibility: 15000€-18000€ monthly
04/2019
-
06/2019
Digital Marketing Consultant
Palitree GmbH
(Other, < 10 employees)
- Creation of a market entry strategy with different personas, marketing messages and customer understanding
- Developing a marketing strategy + analysis of target group, channels & keywords
- Creation of user journeys and landing pages with WordPress
- UI/UX optimization of website and registration process
- Campaigning with funnel strategies for social media, SEM, display network
- A/B-Testing, optimization via Hotjar, Google Analytics/Optimize, Facebook, Hubspot
- Inbound marketing through blog creation and working with/briefing 5 writers
- Marketing budget responsibility: 5000€ monthly
01/2019
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02/2019
Social Media Consultant
F&E Management Consulting
(Other, 50-250 employees)
- Optimization of the general social media appearance
- Implementation and optimization of different job campaigns for social media
- Development, implementation and optimization of employer branding campaign for social media
08/2018
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12/2018
Social Media Consultant
Possible GmbH
(Marketing, PR and Design, 500-1000 employees)
- Project management in social media for automotive client
- Conception & implementation of cross-platform social media projects
- Consulting the international automotive client in social media marketing
- Teamwork in international project team in Germany, Austria, Switzerland, Italy and Argentina
- Maintenance of Facebook, Instagram, Youtube and Twitter channel with up to 170k follower each
- Social media crisis management with occurring service, delivery or product problems of the client as well as with customer complaintsCommunity management supervision
- Social media strategy development & implementation with focus on channel growth Content management and budget allocation/adjustments
- Marketing budget responsibility: 50000€ monthly
07/2018
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12/2018
Digital Marketing Consultant
Promotionfriends GmbH
(Other, < 10 employees)
- Developed an initial product launch strategy with different social media and SEA campaigns
- Supported and consulted the client with the creation of new website (UI/UX Consulting, SEO)
- Organic content strategy development and operative support
Local Availability
Only available in München and 25 km around
- will work anywhere in Europe on site
- Speak English and German fluently
- 100% willing to travel
