09/19/2026 updated
100 % available
Senior Performance Marketer & Media Buyer | Meta & Google Ads & Tiktok Ads & Snapchat Ads
Cairo, Egypt
Only remote
Bachelor of Business Information SystemsAbout me
Performance Marketer & Media Buyer specializing in scaling E-Commerce brands via Meta, Google & TikTok Ads. Proven track record of high ROAS (6.2x+) and generating millions in revenue through data-driven campaigns, ad creatives, and precise audience targeting.
Media PlanningA/B TestingAd ManagementDigital MarketingDigital MediaGoogle AdSenseGoogle AnalyticsMarketingMarketing AnalyticsMarketing OptimizationMedia StrategyMultichannel MarketingConversion TrackingFacebook MarketingFacebook Ads Manager
Paid Media & Advertising
Planning, launching, and optimizing paid advertising campaigns across Meta, TikTok, Snapchat, Google Ads, LinkedIn, and YouTube, with a focus on improving ROAS and reducing cost per result.
Campaign Optimization & A/B Testing
Conducting A/B testing on creatives, audiences, ad copies, landing pages, and campaign structures, and optimizing budgets, targeting, and bidding strategies for maximum performance.
Performance Analysis & Reporting
Analyzing key performance metrics including CPM, CPC, CPA, CTR, Conversion Rate, and ROAS, and preparing actionable, data-driven performance reports for continuous improvement.
Audience Targeting & Segmentation
Building and managing custom, lookalike, interest-based, and remarketing audiences based on campaign objectives to reach the most relevant target groups.
ROAS & CPA Optimization
Developing and implementing paid media strategies aligned with business goals to maximize return on ad spend and minimize cost per acquisition.
Conversion Tracking
Setting up and managing conversion tracking to measure campaign effectiveness and ensure accurate attribution of results.
Budget Management
Managing advertising budgets across multiple campaigns and platforms simultaneously while meeting performance targets and deadlines.
Tools & Platforms
Proficient use of Meta Business Suite, Google Ads, Google Analytics, Google Tag Manager, TikTok Ads Manager, Snapchat Ads Manager, LinkedIn Campaign Manager, and YouTube/Google Ads.
Project Management & Team Coordination
Coordinating advertising campaigns with content, creative, and marketing activities while managing multiple projects simultaneously and maintaining consistent brand messaging.
Planning, launching, and optimizing paid advertising campaigns across Meta, TikTok, Snapchat, Google Ads, LinkedIn, and YouTube, with a focus on improving ROAS and reducing cost per result.
Campaign Optimization & A/B Testing
Conducting A/B testing on creatives, audiences, ad copies, landing pages, and campaign structures, and optimizing budgets, targeting, and bidding strategies for maximum performance.
Performance Analysis & Reporting
Analyzing key performance metrics including CPM, CPC, CPA, CTR, Conversion Rate, and ROAS, and preparing actionable, data-driven performance reports for continuous improvement.
Audience Targeting & Segmentation
Building and managing custom, lookalike, interest-based, and remarketing audiences based on campaign objectives to reach the most relevant target groups.
ROAS & CPA Optimization
Developing and implementing paid media strategies aligned with business goals to maximize return on ad spend and minimize cost per acquisition.
Conversion Tracking
Setting up and managing conversion tracking to measure campaign effectiveness and ensure accurate attribution of results.
Budget Management
Managing advertising budgets across multiple campaigns and platforms simultaneously while meeting performance targets and deadlines.
Tools & Platforms
Proficient use of Meta Business Suite, Google Ads, Google Analytics, Google Tag Manager, TikTok Ads Manager, Snapchat Ads Manager, LinkedIn Campaign Manager, and YouTube/Google Ads.
Project Management & Team Coordination
Coordinating advertising campaigns with content, creative, and marketing activities while managing multiple projects simultaneously and maintaining consistent brand messaging.
Experience
Professional experience0 - 5 years
Freelancer since2025
Languages
ArabicNative speakerGermanGoodEnglishGood
Project history
Planned, launched, and optimized paid advertising campaigns across Meta, TikTok, Snapchat, Google Ads, LinkedIn, and YouTube. Managed campaigns for businesses across different industries, built and managed custom and lookalike audiences, conducted A/B testing, analyzed key performance metrics, and developed data-driven paid media strategies aligned with business goals.
Executed full-funnel ad strategies across Meta and TikTok Ads. Optimized ad creatives, landing pages, and campaign structures to lower CPA and drive sustainable revenue growth for local and international clients.
Managing high-budget paid campaigns on Meta, Google, and TikTok for E-Commerce brands. Focused on ROAS optimization (up to 6.2x), budget scaling, audience segmentation, and performance tracking to maximize online sales.