Creative Producer - Presentation Design, B2B Video

I’m Michael Collins, a Creative Producer and Director with over 20 years of experience in media production and operations across Europe and the Middle East. My journey through the creative industry has allowed me to work with international broadcasters, marketing agencies, production houses, and start-ups, giving me a broad range of skills in developing efficient workflows, leading teams, and managing complex post-production processes.

I started my career at Warner Bros Discovery, where I advanced through roles in media operations and production, eventually taking on the role of Associate Producer. During my time there, I managed media assets, led QC editing, and directed on-air talent. One of my key contributions was producing high-quality sizzle reels for sales and promotional use. My efforts didn’t go unnoticed—I received Discovery Inc.'s Stellar Award for Creativity and the International Bright Spark Award in 2014, both of which I’m very proud of.

After Discovery, I joined OSN as a Promo Producer, where I oversaw high-end promotional campaigns for films and series. In this role, I led international production teams, ensuring that all content maintained the intended brand and creative vision. I was also responsible for streamlining workflows, optimizing budgets, and mentoring junior team members. This experience solidified my ability to manage large, cross-departmental projects efficiently.

In 2021, I moved into a new role as Senior Creative Producer at Impact Entertainment Media, where I was responsible for developing television and streaming content and their associated sales materials across Europe, the Middle East, and Africa. I created multi-year financial models for projects with budgets of up to $35 million and took a proactive approach in integrating AI solutions into the content creation process. This experience helped me stay ahead of industry trends, particularly in automating workflows to enhance efficiency.

I’ve also had the pleasure of working with start-ups, helping them scale their creative services and navigate the fast-evolving media landscape. Lately, I’ve been focusing on integrating AI-driven workflows, particularly for platforms like YouTube Shorts, to streamline content production and stay at the cutting edge of digital media. Now back in Cyprus, I work with companies across the globe to handle their creative services, produing everything they could need to help them grow and succeed.