10/14/2026 updated

ML
100 % available

Senior Performance Marketing & SEO Consultant | Meta Ads, Websites, AI Automation | 25 years

Bucharest, Romania
Only remote
BA (Hons) International Business Management, University of South Wales
Bucharest, Romania
Only remote
BA (Hons) International Business Management, University of South Wales

Profile attachments

Michael_Lison_CV_2026.pdf

About me

Belgian marketer based in Bucharest, working remotely across Europe. I combine strategy and execution: I build the website, set up the tracking, run the ads and automate the follow up, so you work with one person instead of four. Native Dutch, fluent English and French.

ChatGPTArtificial IntelligenceContent CreationContent MarketingConversion Rate OptimizationWeb DesignDigital MarketingGoogle AnalyticsSearch Engine OptimizationMarketingKeyword ResearchLead GenerationMarketing AnalyticsMarketing AutomationMarketing Performance Measurement and ManagementMarketing OptimizationPerformance-Based AdvertisingPersonalized MarketingConversion TrackingNext.jsShopifySocial MediaVideo AdvertisingWeb Performance OptimizationWooCommerceWordPressFacebook MarketingGoogle Tag ManagerFacebook Ads ManagerLinkedIn MarketingBrandingZapierInstagram MarketingCRM MarketingCopywritingHubspotWebflowAirtable

Performance marketing and SEO consultant with 25 years in digital marketing, advertising and web development. I work remotely for companies and agencies across Europe, in English, Dutch and French.


Paid media: Meta Ads (Facebook and Instagram), TikTok Ads, LinkedIn Ads, Google Ads and Performance Max. Campaign strategy, audience targeting, creative testing, budget optimisation, ROAS and CPA management, B2B and B2C lead generation.


SEO: technical SEO, on page SEO, local SEO, keyword and competitor research, site architecture, structured data (schema), Core Web Vitals, Google Search Console.


Websites and conversion: custom coded websites and landing pages that score 100/100 on Google PageSpeed on mobile and desktop. Website rebuilds, conversion rate optimisation (CRO), Next.js, Webflow, WordPress, Shopify, WooCommerce.


Tracking and analytics: GA4, Google Tag Manager, Meta Pixel, Conversions API, server side tracking, conversion tracking and reporting.


Marketing automation and AI: CRM setup, lead scoring, email funnels, AI agents and workflows with n8n, Make, Zapier, HubSpot, Airtable, Supabase, Claude and ChatGPT. AI video ads and content production.


Content and social: content strategy, social media management, content calendars, copywriting, newsletters and multilingual campaigns.


Recent results:

• Brands ranked on Google page one for all their main keywords in under three months.

• Meta purchase campaigns at an advertising cost of around EUR 9 per sale against a customer value of over EUR 100.

• New property management company on page one for 13 local search terms (3 at position 1) with a 31 page website.

• B2B SaaS website rebuilt from 4 to 24 pages with full technical SEO, new tracking and relaunched ads.

• Complete lead systems: website, Meta and Google campaigns, server side tracking and every lead routed into a CRM.


Previous roles include Marketing Director at an AI music platform within SingularityNET, Marketing Operations Manager Benelux at IWG (Regus and Spaces) and Sales and Marketing Executive at Ryanair. Portfolio: behance.net/fleming_studios

Experience

Professional experience10+ years
Freelancer since2021

Languages

EnglishFluentFrenchFluentDutchNative speakerPortugueseGoodSpanishFluent

Project history

Founder and Performance Marketing Consultant

Fleming Studios

Marketing, PR and design

< 10 team member

Independent consultancy delivering paid media, SEO, website rebuilds, conversion tracking and marketing automation for B2B and B2C clients in the Netherlands, Belgium and across Europe.
• Local SEO: launched a new property management company with a 31 page website, reaching Google page one for 13 local search terms (3 at position 1).
• Lead generation: complete lead system for a service company with a 20 page website, Meta lead campaigns, Google Performance Max, server side tracking and a custom CRM.
• Paid social: Meta purchase campaigns for a music festival at an advertising cost of around EUR 9 per sale against a customer value of over EUR 100.
• SEO and SaaS growth: rebuilt a B2B SaaS website from 4 to 24 pages with full technical SEO, new tracking (GTM, Meta Pixel, Conversions API) and relaunched ads.
• AI and automation: quiz funnels with automated email follow up and lead scoring, plus an AI outbound sales SaaS built end to end with 15+ integrations.
• All websites custom coded with a 100/100 Google PageSpeed score on mobile and desktop.

Marketing Director

Jam Galaxy (SingularityNET)

Media & Publishing

AI music platform within SingularityNET, a decentralised AI research network.
• Built the full marketing strategy for the platform and led go to market for AI product launches.
• Turned complex AI features into campaigns, launch communication and onboarding content, working directly with the product team.
• Set content quality benchmarks across the marketing team.

Marketing Operations Manager Benelux

IWG (Regus and Spaces)
• Delivered the full Benelux marketing strategy across digital, paid advertising, print, PR and events.
• Ran social media and performance advertising to drive broker and direct customer acquisition.
• Managed launch campaigns for new business centres from planning to opening.

Sales and Marketing Executive

Ryanair

Transport & Logistics

• Ran joint advertising campaigns that generated qualified B2B and B2C leads across multiple European markets.
• Managed PR, press relations and advertising in several countries at once, including press conferences for new route launches.

Web Development, Business Development and Marketing

Various clients across Europe
18 years in web development, business development and marketing across multiple industries and European countries: websites and online shops, SEO, online marketing campaigns and new business acquisition. Full history available on request.

Portfolio

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