Profileimage by Mike Back B2B Strategic Marketer from Seaford

Mike Back


Last update: 01.10.2022

B2B Strategic Marketer

Graduation: BEng (hons.) Engineering & Management / Marketing Advanced Certificate
Hourly-/Daily rates: show
Languages: English (Full Professional)


I’m a senior Marketing professional with an honours degree in Engineering and a passion for technology and innovation. I specialise in project work, whether it’s creating online tools, new product development, website development, or re-engineering an existing business process. I love solving problems and improving things. You will find me a highly organised, strategic, analytical thinker with a close eye on the detail. I actively seek change and relish new challenges. I have worked in the UK, Europe and Australia and been part of global US companies. Working across multiple time zones and cultures adds spice to any role and I have always relished the challenges and opportunities that this brings with it.

Areas of Expertise:
  • B2B Sales and Marketing
  • Strategy development and planning
  • Analytics and research. Including segmentation, market research, process improvement
  • Technology, Engineering and Manufacturing
  • Project management and change management. Particularly customer-facing business improvement and digital. Creative problem solving
  • Marketing communications including both offline and digital channels. Product launches
  • Product Management – new product development, pricing, channel strategy, promotion, data mgmt.
  • Intellectual Property management
  • Microsoft SharePoint site creation and management

I have a broad range of experience across Marketing and business disciplines in B2B markets. I am able to span the gap between technical (engineering, digital, manufacturing) and the ‘judgement based’ skills of marketing and management. Í am adaptable and able to work autonomously. I thrive in a project environment where I can solve problems, develop strategies and implement change.

Project history

Key Achievements
  • Created and launched several business websites including, an eCommerce site built on a Wordpress multi-store platform with Woocommerce and Stripe payment gateway.
  • Led the Marketing team in a corporate re-branding project.
  • Successful implementation of two CRM systems: Sage and
  • IP Management including acquiring 14 new trademarks, 4 successful patent applications. Several successful IP defences including retrieving a patent for a logistics (container) solution.
  • Full market study and entry strategy into the Australian Automatic Sliding Door market which was subsequently successfully implemented by the business (consulting role)
  • Management and growth of a product range with a turnover in excess of $400M.
  • Designed from first principles the BluClad external cladding system for the £100M Birmingham ‘mailbox’ development, the largest mixed-use building in Britain.

Local Availability

Only available in these countries: Australia
Located in Melbourne, Australia.
Open to travel and/or remote working for the right role
Profileimage by Mike Back B2B Strategic Marketer from Seaford B2B Strategic Marketer