Telecoms consultant, TeleYemen's Chief Commercial Officer, AAE, SMEWs and DARE1 Projects Coordinator

Responsible of developing advanced telecom services provided to Corporate Customers through carrying
out research and benchmarking with a view of improving existing service's provisions and introducing
solutions that serves individual customer's requirements.
Highly involved on Products and Services income and expenditures forecasts.
Main achievements were;
* Enhancements of all corporate services provisions.
* Revision of; services' prices, customer's agreements, customer's segments and services provision
procedures.
* Preparing and presenting new projects business cases that includes forecasts for customers and
revenues and expenditures to help TeleYemen's senior management and board of directors to decide
introduction of new satellite services; Thuraya, BGAN and VSAT.
* Training staff members to handle new services marketing and sales.
* Preparing all required documents, service provision procedures, tariffs and ordering of all
equipment, peripherals and other sales promotion materials needed for launching and selling BGAN,
Thuraya and VSAT services in Yemen.
* Contribute on structuring and designing new TeleYemen Intranet website and writing most of its
contents. (www.teleyemen.com.ye).
* Preparing annual five years' business plan and forecasts of customers, revenues and expenditures.

* Representing TeleYemen and contributing on several BoD meetings of "Connect Arabia telecoms
LLC" to introduce VMO server in Yemen.
* Revising and endorsing marketing and sales studies of the project.
* Preparing presentations and presenting benefits of the VMO project to TeleYemen's senior
management.
* Unfortunately, the project did not obtain the Yemen's Ministry of Telecoms & IT approval and
license.

Responsible of managing Company's Call Centre which was responsible of manually connecting
international telephone calls and the Help Desk which was responsible of handling customer's
queries, complains including IVR and around 40 staff members with a view of keeping a high standard
and efficient customer service.
Main Achievements were;
* Enhancing TeleYemen Call Centre efficiency reports.
* Preparing plans for merging Call Centre with the Help Desk.
* Restructuring Call Centre Staff Members with a view of reducing overtime and increasing working
efficiency and improve quality of work and staff ethics.
* Coating and Training telephone operators and other staff to improve their communications skills,
customer care and after sales supports.

Heading company's P&S department which was responsible of developing existing company's products and
services, introduce new services as per market demands and carrying out sales promotions and
marketing.
Highly involved on preparing company's business plans, budgets and internal and external
communications.
Officially assigned as the company's spokesman for (Y2K compliance) and deputizing the General
Manager Commercial "GMCOM" who was responsible for the company's Commercial division and
International Business Relations.
Main Achievements were;
* Main contributor of preparing Business Cases, marketing plans, analysing and choosing systems
suppliers and preparing all documents, tariffs, services sales procedures etc..
* Drafting IVR system's prompts, designing the company's internal and external communications
materials, ordering all items required for the implementation of the first International
Telephone Prepaid Calling Card system in Yemen.
* Setting up required procedures for designing, issuing PINs batches, ordering, stocking and
selling of Prepaid Calling Cards
* Creating and printing first version of TeleYemen P&S manual.
* Creating TeleYemen Y2K compliance booklet and officially represented TeleYemen in front of the
Government Authorities, public media, suppliers and customers.

Heading the company's marketing department's activities which includes Marketing and Communications
(sales promotions, advertising campaigns, contributions on telecommunications exhibitions, internal
and external communications, monitoring and reporting sales activities etc.. to senior management.
Deputizing GMCOM (General Manager Commercial) who was responsible of managing the company's
commercial division including International Operations Department which looks after the company's
interconnections agreements and traffic follow of both local and International business.
Main Achievements were;
* Highly involved on preparing new projects Business Cases, analysing quotations and choosing new
systems' suppliers.
* Managing the internet project launching introduced in Yemen for the first time which included;
technical support, preparing all commercials, service tariff, sales procedures, liaising with
external advertising agent to prepare service's installation packages, service promotion materials
and ordering all items required for the launching of the service and starting marketing and sales
of the internet service for first time in Yemen.
* Contributing on designing and preparing contents of first TeleYemen's internet website (www.y.net.ye
)
* Agreed with ICANN and other internet organizations to grant TeleYemen required internet DOMAINS,
DNSs IPs blocks, authority to manage .ye ccTLD etc..
* Prepared documentations, communications materials and presentations for the Internet Service
working concepts, its capabilities and benefits to all sectors of the Yemeni communities,
supporting that with fields visits to universities, public charities, government institutes and
corporate customers to explain how people can use and benefit from the new Internet Service.
* Highly involved on publishing awareness of the new internet service's usage and benefits through
TV and Radio interviews and meeting journalists and writing in the local newspapers and magazines.
* Contributed on the designing of a new TeleYemen logo which replaced the old one which was also
designed by myself and prepared internal and external communication materials and launching of the
new company's image campaign.
* Designed questioners and managed customer's satisfaction surveys using different tools including
field visits, focus groups and telephone interviews.
* Introduced first version of the company's internal newsletter.

Responsible of managing first Cellular Mobile System in Yemen with 45 staff members working in four
departments; Engineering, Finance, Commercial and HR & Administration. Beside managing branch
departments, activities includes all other branch's aspects; services sales provisions, billing and
invoicing customers, planning and managing branch OPEX and CAPEX, training, handling PR, etc..
Main Achievements were;
* Conducted market surveys for potential Cellular Mobile Service customers in a number of Yemeni
cities; including Aden, Mukalla, Seyoun, Ibb and Thumar).
* Preparing all plans, service tariffs, sales procedure, sales agreements, service terms and
conditions, marketing plans, etc.
* Preparing all requirements needed to launch and sell first Cellular Mobile Service in Yemen.
* Highly involved on drafting and implementing company's policies and procedures for ordering
customer's handset, decided sales prices, selling handsets and maintaining a good after sales
support.
* Writing commercials documents and presentations, leaflets, brochures, and carrying out staff
training on Cellular Mobile Service concepts and possible community benefits, marketing and sales
procedures etc..
* Raising public awareness of the working concepts of Cellular Mobile Services through attending TV
and Radio interviews and writing in local newspapers and magazines.
* Preparing almost all branch staff members' job descriptions specifically those who were working
on selling and marketing Cellular Mobile Service.

Responsible of managing 40 staff members working on engineering, finance, commercial and
administration also handling all branch aspects; Services provisions, billing and invoicing
customers, planning and managing branch OPEX and CAPEX, training staff, and handling branch PR,
etc..)
Main Achievements were;
* Creating communication program that interfaces electronic telex machines with personal computer
through RS323 port to enable telex customers to directly transfer lists of spare parts or
purchasing orders from their PCs to their telex machines out to their suppliers in the required
destinations.
* Successfully connect Yemen bank Hodeidah with its banker in London UK to enable it to check its
accounts and transactions statues in its banker system through a voice modem and telephone line
with IDD facilities.
* Creating special software applications using "Dbase 3" data base program to monitor and control
the branch inventory, stock ordering and branch staff profiles.
* Programming Sweda Cash Registers (Cash-Tills) to cope with branch services sales. Sweda Cash
Registers were ordered by Hodeidah branch, programmed and delivered to all C&W branches in Yemen
and were used to handle services sales till a new billing system and computer cash-tills were
introduced.

Responsible of Hodeidah branch engineering division, staff management, planning and managing
business expansions, budget forecast etc..
Main Achievements were;
* Design and make electronic alarm panel to monitor failures of communication equipment in the
branch including Telex Exchange, Mitel Super Switch, TDMs, leased line Modems and other
apparatuses in the office.
* Installing and Programming new branch Mitel Super Switch (PBX) used to handle International
telephone calls through public booths and handling office telephone calls.
* Creating batches (sub programs) for Eltex V telex exchange to cope with required Call Detailed
Records (CDRs), changing call's tariff etc..