Google Ads Specialist for Local Business Leads & S

I managed a highly targeted Google Ads campaign for a local auto detailing business focused on generating qualified leads through Search ads. The campaign targeted services such as mobile detailing, interior cleaning, and ceramic coating, optimized for mobile users and local intent. ? My Role: Conducted keyword research based on local search intent Structured multiple ad groups based on specific services Wrote high-performing ad headlines and benefit-focused descriptions Implemented call and location ad extensions Set up conversion tracking and optimized for lead generation Regularly analyzed data and adjusted bidding for better performance ? Results: With a modest budget of just $361, I generated 63 conversions (calls or leads) with a cost per conversion of only $5.73. The ads maintained a conversion rate of 10.9%, well above the industry average. This project demonstrates my ability to drive real, measurable business results using smart ad strategy and continuous optimization.