06/04/2025 updated

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Senior Product Owner

Yogyakarta, Indonesia
Worldwide
Ph.D (cand) Computer Science
Yogyakarta, Indonesia
Worldwide
Ph.D (cand) Computer Science

Profile attachments

Updated NADHIFA SOFIA - CV.pdf
NADHIFA SOFIA TRANSCRIPTs (1).pdf

Fintech
Hi, I am Sofia, a Sr. Product Owner with almost 6 years of experience and Ph.D (cand) of Computer Science. I solve the problems and manage several products related to Fintech, Data, and Apps. I was the awardee of the PMDSU Batch V scholarship majoring in Computer Science UGM (QS WUR 2025 #239) by the Ministry of Research, Technology, and Higher Education (Kemenristekdikti Indonesia). I was also the Instructor and Business Advisor for Bangkit Academy (Tech Academy led by Google, GoTo, Traveloka and Kampus Merdeka).

Experience

Professional experience5 - 10 years
Freelancer since2024

Languages

ArabicBasic knowledgeEnglishFluent

Project history

Sr. Product Owner

Scarlett Indonesia

Goods & Retail

500-1000 team member

- Developed and managed ERP-integrated web apps including e-commerce, warehouse, order, and KOL management systems.
- Increased sales by 30% through platform optimization by Q1 2025.
- Collaborated with stakeholders and partners (Payment Gateways and 3rd Party Logistics) for prioritization and roadmap alignment.

Product Manager - Payment

RedDoorz

5000-10.000 team member

- Owned end-to-end payment products (money-in and money-out) for Indonesia, Phillippines, Vietnam, Singapore, and Thailand.
- Reduced payment costs by 22%, contributing to the company's first breakeven point in Q4 2022.
- Facilitated agile ceremonies and managed payment-related backlogs across markets.

Data Product Owner

Bank Jago

Banking & Financial Services

500-1000 team member

- Led data product initiatives across internal teams and external partners (e.g., GOTO, Stockbit, IPOT, Pluang, Trimegah, KSEI).
- Built near real-time analytics dashboards increasing stakeholder visibility by 95%.
- Converted business insights into technical PRDs.

Product Owner Apps

Widya Wicara

Internet & IT

50-250 team member

- Defined roadmap for IoT-based smart speaker products.
- Led 2 squads for UI/UX prototyping and frontend-backend integration; Application Frontend & Backend (AFB) and UrunKarya (crowdsourcing platform).
- Co-developed "Warung Widya" with Alfamart for voice-based shopping.

System Analyst + Associate Product Owner

KoinWorks

Banking & Financial Services

500-1000 team member

- Created SRS, UML, and PRDs for digital loan products.
- Designed OCR system for e-KYC with 90%+ accuracy.
- Participated in Agile SDLC with sprint planning and review.

Social Media Manager Intern

Mamikos

Internet & IT

50-250 team member

- Created, curated, and managed all social media marketing campaigns (images, video, and written)
- Maintained, listened, and respond to users in a social way while cultivating leads and sales.

Database Administrator Intern

Dattabot

Internet & IT

50-250 team member

- Analyzed the use case, make the database scheme, analyze the entities and diagram
- Guaranteed that data is stored securely and optimally using PostgreSQL, etc.

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