09/25/2024 updated
100 % available
Web Designer
São Paulo, Brazil
Only remote
Design, Uni. Anhembi Morumbi, São Paulo-SP, 2010HTMLJavaScriptPHPUser Experience (UX)Adobe IllustratorAdobe PhotoshopAdobe InDesignAdvertising CampaignsHTML5Bootstrap (Software)Cascading Style Sheets (CSS)Design ThinkingWeb DesignE-CommerceSearch Engine Optimization
UI Designer and Web Designer, with expertise in crafting responsive, visually captivating, and performance-optimized websites, landing pages, and user interfaces. Specialized in the technical execution on coding the front-end functional UIs, backed by over a decade of experience in both graphic and web design, and up to 6 years as a front-end developer. Testable and proven expertise in delivering high-impact designs that capture audience attention and drive engagement.
The journey included contributions to several projects for large companies in the news/TV and e-commerce segments. 3 of these have remained durable for more than 4 years to this day, and another was a solution of interface and codes for an e-commerce website with up to 262.96% in performance gains, besides solving SEO factors and applying UX principles.
With proficiency in Figma for creating mockups, prototypes, and layouts, was able to produce even in a fast paced rhythm of more than 300 imagery pieces per month, applied in marketing campaigns for paid media and social networks.
Certified in User Interface Patterns, Design Thinking, and Visual Design, from the Interaction Design Foundation (IxDF) school, reflecting a commitment to excellence in Design.
The journey included contributions to several projects for large companies in the news/TV and e-commerce segments. 3 of these have remained durable for more than 4 years to this day, and another was a solution of interface and codes for an e-commerce website with up to 262.96% in performance gains, besides solving SEO factors and applying UX principles.
With proficiency in Figma for creating mockups, prototypes, and layouts, was able to produce even in a fast paced rhythm of more than 300 imagery pieces per month, applied in marketing campaigns for paid media and social networks.
Certified in User Interface Patterns, Design Thinking, and Visual Design, from the Interaction Design Foundation (IxDF) school, reflecting a commitment to excellence in Design.
- Portfolio: https://nstarconcepts.com
- English (C1 Level): speech and conversation practicing 1h per week on Cambly; reading and writing fluency.
- Main skills (advanced level): Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Animate CC; HTML, CSS, Sass (.scss); Bootstrap library; Microsoft Visual Studio Code; WordPress platform.
- Notions of: Javascript, PHP; ReactJs, NodeJs; Git versioning; Google AMP; Dynamic Yield; Fontographer (digital type font creation)
Experience
Professional experience10+ years
Freelancer since2024
Languages
EnglishFluentPortugueseNative speaker
Project history
Worked with the e-Commerce and marketing team, and improved the visual standards of the home-page hero slider and subsequent banners, leading to more engaging user experiences. Delivered 300 to 410 image pieces per month for sales campaigns and paid media using Figma, enhancing team productivity.
■ Most achievements:
• Introduced Figma in the e-commerce team’s workflow, resulting in streamlined processes and faster delivery times. Team as whole gained some 60% as time management (resulting in more free-time for each collaborator);
• Increased homepage performance by 262.96% [*], addressing SEO and UX solutions;
• First case of a landing-page with a switch button for "light" and "dark" modes among all the company's projects.
■ Some of the Front-End projects delivered for checking out:
• [*] A renewal for the entire front-end on their website’s home-page: https://nstarconcepts.com/2024/05/performance-e-seo-de-site-comercial/
https://nstarconcepts.com/site-teste_sodimac/
• Link tree (it includes a dark and light modes switcher, for UX purposes): https://www.sodimac.com.br/sodimac-br/linktree;
• Coupons landing page: https://www.sodimac.com.br/sodimac-br/cupons;
• Professional Homebuilding Community page: https://www.sodimac.com.br/sodimac-br/constructor/;
■ Most achievements:
• Introduced Figma in the e-commerce team’s workflow, resulting in streamlined processes and faster delivery times. Team as whole gained some 60% as time management (resulting in more free-time for each collaborator);
• Increased homepage performance by 262.96% [*], addressing SEO and UX solutions;
• First case of a landing-page with a switch button for "light" and "dark" modes among all the company's projects.
■ Some of the Front-End projects delivered for checking out:
• [*] A renewal for the entire front-end on their website’s home-page: https://nstarconcepts.com/2024/05/performance-e-seo-de-site-comercial/
https://nstarconcepts.com/site-teste_sodimac/
• Link tree (it includes a dark and light modes switcher, for UX purposes): https://www.sodimac.com.br/sodimac-br/linktree;
• Coupons landing page: https://www.sodimac.com.br/sodimac-br/cupons;
• Professional Homebuilding Community page: https://www.sodimac.com.br/sodimac-br/constructor/;
Started as a Junior, ended as the team Lead. Worked as a member inside their "Web Tecnologies" team, and led the update of the Bootstrap framework across all projects, resolving prior technical challenges. Enhanced page load times for projects through the application of CSS variables, scalable graphic elements, and advanced HTML and CSS techniques.
- Achievements:
- Maintained durability and scalability in design, reducing the need for future interventions.
- Increased homepage performance by some 150% for almost all the projects, addressing SEO and component development demands.
- Played a critical role in the design and front-end development of flagship projects, including the redesign of "CBN Radio" portals and the "OA Eventos" website.
- Check out some of the best accomplished projects:
- CBN Radio (Ribeirão Preto, Araraquara, São Carlos web sites; all 2019-2021 redesigns, "cbnribeirao.com.br", starting from pre-made branding manuals delivered by CBN head design teams).
- OA Eventos (Oceano Azul Eventos), “oaeventos.com.br” (whole current design/visual, and front-end codes / UX).
- GrupoEP, “empresaspioneiras.com.br” (their own institutional website; all front-end and interface improvements).
- "AGENDA - Compromisso com o futuro", an event brand website (2021, 2022), "agendacampinas.com", Whole redesign/visuals, including its logo and branding identity, as well as the whole front-end.