Product Designer, UX Analyst, UX Designer

Increased audience engagement through design solution employing user generated storytelling wherein
audience has the power to share ideas and create solutions.

Improved clients experience while engaging with them to understand their needs

Designed complete solution for Dubai Tourism and Commerce by redesigning internal management
portals.

Increased user productivity, by improving intuitiveness and responsiveness of the current portal,
through redesigning the information architecture.

Responsible for analysis, development task estimation, use cases, technical & non-technical work
product creation, design and development of application; Implementing change requests.

Roles and Responsibilities

* Lead design thinking workshops and conduct user/ customer research through user and stakeholder
interviews. Collaborate with key stakeholders, business analysts, and product owners to
understand business requirements, define objectives, and communicate design ideas and rationale
using user centered design processes.
* Define user experience by understanding user needs and behaviors.
* Lead product design life cycle on an end-to-end process that stretches from ideation to design
validation, owning the complete process for mobile and web applications.
* Assess and prioritize opportunities, constraints and features.
* Work in partnership with product managers, business analysts, developers and other designers to
identify requirements, use cases and user journey, and implementation of designs.
* Enhancing user experience and satisfaction by improving usability, engagement and ease of use on
digital platform
* Ability to design across fidelities - from paper to pixel, utilizing design system, material
design and brand guidelines for mobile, tablet and browser-based applications. Design interactive
prototypes using atomic design principles.
* Creating rapid prototypes for quick iteration on design solutions.
* Conduct user interviews and ethnographic studies to understand challenges faced by the
user/customer. Identify pain points and improve user experience through intuitive solutions.
* Talk to users, plan and conduct user research through interviews and contextual enquiry,
qualitative and quantitative methodologies. Research best practices and make design
recommendations via wireframes based on research, test and expertise.
* Present results to key stakeholders, business owners and the larger product development community
remotely or on-site.
* Collaboratively define journey maps, user flows and user personas to provide input for user
research. Utilize techniques such as affinity mapping to map information architecture.
* Testing assumptions and outcomes through usability/ user testing with focus groups and continuously
incorporating feedback.
* Conducting usability test on prototypes using applications such as UserTesting.com and constantly
iterating on the designs based on customer/user feedback.
* Contribute to strategic meetings and decisions with the product management teams.
* Serve as an ambassador for UX Design and development within the org and in the broader design
community. Participate in UX design best practices and design review sessions.
* Work with business and stakeholders to define appropriate UX goals, metrics and KPIs
* Planning, communicating, collaborating and working closely across discipline with product
designers, developers, product managers, business owners and stakeholders. Mentored and provided
guidance to junior designers.
* Experienced in working as an agile team to deliver on customer and business value.
* Conduct heuristic reviews.