01/30/2025 updated
100 % available
Marketing Manager
Mierlo, Netherlands
Worldwide
Masters in Marketing, Degree in EngineeringSales PromotionGoogle AdWordsContent ManagementDigital MarketingDutchEnglishGoogle AnalyticsSearch Engine OptimizationMarketingMarket ResearchMarketing ManagementSocial MediaStakeholder ManagementConsumer Packaged GoodsBranding
Having a masters degree and diploma in brand management, I was always very keen to work with multiple brands and learn about their marketing as well as branding techniques. Total seven years of experience with IT, SaaS platforms, IOT Solutions, fmcg, travel, manufacturing, energy, chemical, fashion industries not only gave me an opportunity to learn new skills but also helped me grow in my career.
I have previous marketing experience in companies like Ubereats, Satguru Travel Management Company Africa & more. Here, I was responsible for promotions, campaign building offline & online (social media), ATL/BTL, Stakeholder management, content management, market research & analysis & various other marketing activities. I have also done a certificate course in digital marketing and am well versed with SEO techniques, Google AdWords, Google Analytics and other online platforms for promotions. I am fluent in English and currently learning Dutch A1 level.
I have previous marketing experience in companies like Ubereats, Satguru Travel Management Company Africa & more. Here, I was responsible for promotions, campaign building offline & online (social media), ATL/BTL, Stakeholder management, content management, market research & analysis & various other marketing activities. I have also done a certificate course in digital marketing and am well versed with SEO techniques, Google AdWords, Google Analytics and other online platforms for promotions. I am fluent in English and currently learning Dutch A1 level.
Experience
Professional experience5 - 10 years
Freelancer since2024
Languages
EnglishNative speakerHindiNative speakerDutchGood
Project history
• Drive six business units' growth across B2B & B2C by leading marketing plans & campaigns through SEO/SEM, email marketing, and paid advertising
• Lead digital & content marketing strategy that aligns with all BU’s business goals. Also, manage blogs, case studies, white papers, and other key marketing assets.
• Use advanced analytics to optimise campaigns and website, increasing paid traffic by 60% and conversions by 33%
• Collaborate with sales and product team to align ABM strategies
• Lead digital & content marketing strategy that aligns with all BU’s business goals. Also, manage blogs, case studies, white papers, and other key marketing assets.
• Use advanced analytics to optimise campaigns and website, increasing paid traffic by 60% and conversions by 33%
• Collaborate with sales and product team to align ABM strategies
• Develop marketing strategies for global B2B+B2C clients across EMEA, US, UK, APAC
• Lead content strategy as per their brand guidelines ensuring consistency across all platforms and driving brand positioning • Lead digital advertising (Google, Meta, Linkedin, TikTok) and manage budgets
• Generate fresh leads while nurturing existing accounts
• Design and execute effective email marketing campaigns along with automation
• Evaluate performance metrics across all digital channels, optimize data insights to enhance digital strategy, and create reports for clients
• Oversee and enhance website content, implementing effective SEO strategies to maximize visibility and organic traffc
• Manage a team of copywriters, designers, video producers, junior marketers, and interns to ensure seamless collaboration with clients (DSM Firmenich, Endurans Solar, Stratasys, Code Product Solutions, Nexeo Plastics, Spie, Bilfnger Tebodin, and more) along with successful execution of projects
• Lead & mentor junior team members, project management
• Utilize marketing automation and AI to scale campaigns
• Stay up-to-date with marketing trends, tools
• Lead content strategy as per their brand guidelines ensuring consistency across all platforms and driving brand positioning • Lead digital advertising (Google, Meta, Linkedin, TikTok) and manage budgets
• Generate fresh leads while nurturing existing accounts
• Design and execute effective email marketing campaigns along with automation
• Evaluate performance metrics across all digital channels, optimize data insights to enhance digital strategy, and create reports for clients
• Oversee and enhance website content, implementing effective SEO strategies to maximize visibility and organic traffc
• Manage a team of copywriters, designers, video producers, junior marketers, and interns to ensure seamless collaboration with clients (DSM Firmenich, Endurans Solar, Stratasys, Code Product Solutions, Nexeo Plastics, Spie, Bilfnger Tebodin, and more) along with successful execution of projects
• Lead & mentor junior team members, project management
• Utilize marketing automation and AI to scale campaigns
• Stay up-to-date with marketing trends, tools
• Demand generation and planning B2B marketing strategies
• Develop effective content like case studies, whitepapers, blogs, informative articles, newsletters, infographics, product videos, customer stories, interviews, and reviews
• Monitor and manage the website content along with best SEO practices
• Lead digital advertising with A/B testing (Google, Meta, Linkedin, YouTube, Reddit, Quora) increasing paid traffc by 50%
• Collaborate with product, operations, sales teams, to align with business objectives and consistent messaging across all channels
• Email marketing & automation, A/B tests, nurturing, analyzing
• Optimize customer journeys, enhance experiences, and drive engagement through data-driven insights
• Conduct training sessions and develop detailed buyer personas to align marketing strategies with target audience needs
• Measure and report the performance of all marketing campaigns, and assess KPIs & ROIs including quarterly marketing reviews
• Conduct webinars, participate in tradeshows, organize events with partners
• Stay up-to-date with marketing trends, tools
• Develop effective content like case studies, whitepapers, blogs, informative articles, newsletters, infographics, product videos, customer stories, interviews, and reviews
• Monitor and manage the website content along with best SEO practices
• Lead digital advertising with A/B testing (Google, Meta, Linkedin, YouTube, Reddit, Quora) increasing paid traffc by 50%
• Collaborate with product, operations, sales teams, to align with business objectives and consistent messaging across all channels
• Email marketing & automation, A/B tests, nurturing, analyzing
• Optimize customer journeys, enhance experiences, and drive engagement through data-driven insights
• Conduct training sessions and develop detailed buyer personas to align marketing strategies with target audience needs
• Measure and report the performance of all marketing campaigns, and assess KPIs & ROIs including quarterly marketing reviews
• Conduct webinars, participate in tradeshows, organize events with partners
• Stay up-to-date with marketing trends, tools