09/06/2022 updated
100 % available
Content strategist | Copywriter | User advocate
Sevenoaks, United Kingdom
United Kingdom
PhD Aerodynamics, Dipl. Engineer in AerospaceUser Experience (UX)AdvertisingAerospace EngineeringAudience MeasurementProblem SolvingJusticePersona (User Experience)Website WireframeCuriosity
I am a unicorn. Seriously. An aerospace engineer turned to UX & web writing, I have a firm foothold in tech and a way with words. The switch was painless. Storytelling is in my nature. Add to that structured problem-solving, an innate curiosity, tech know-how, and you got me – a digital experience writer.
What do I do? In a nutshell, I shape websites to tell the right story for their audience. That includes audience research, user journeys, wireframing, personas, verbal identity, UX/copywriting.
So if your tech business doesn't attract enough of the right audience or if you think your brand's story does not do it justice, you might need me.
What do I do? In a nutshell, I shape websites to tell the right story for their audience. That includes audience research, user journeys, wireframing, personas, verbal identity, UX/copywriting.
So if your tech business doesn't attract enough of the right audience or if you think your brand's story does not do it justice, you might need me.
Experience
Professional experience5 - 10 years
Languages
GermanFluentEnglishFluent
Project history
Web writing & strategy
Experience writer, researcher & strategist for Cult Wines // Apr 2020 - May 2021
Cult Wines combines fine wine knowledge and investment expertise to offer their clients the highest standard of fine
wine investment. I was hired to support the website redesign for the regional markets (USA, Europe, Canada,
Singapore & Hong Kong).
My responsibilities
* (Re)write & adapt copy for the regional websites
* Improve the web experience.
My achievements
* Web copy for the North American, EMEA, Singapore & Hong Kong markets
* UX & wireframes for certain web pages, including some onboarding flows
* Service blueprinting for portfolio transfer
* Successfully completed user research
- Designed surveys for both existing clients and leads
- Put together a mindmap to support the UX design of the website
- Created user personas
- Created user experience journeys
Experience writer, researcher & strategist for Cult Wines // Apr 2020 - May 2021
Cult Wines combines fine wine knowledge and investment expertise to offer their clients the highest standard of fine
wine investment. I was hired to support the website redesign for the regional markets (USA, Europe, Canada,
Singapore & Hong Kong).
My responsibilities
* (Re)write & adapt copy for the regional websites
* Improve the web experience.
My achievements
* Web copy for the North American, EMEA, Singapore & Hong Kong markets
* UX & wireframes for certain web pages, including some onboarding flows
* Service blueprinting for portfolio transfer
* Successfully completed user research
- Designed surveys for both existing clients and leads
- Put together a mindmap to support the UX design of the website
- Created user personas
- Created user experience journeys
Yobota is a fintech startup that will shape the future of banking. Its product, the Yobota Platform, enables banks to
create the financial products that best suit their clients' needs.
My responsibilities
* Create engaging UX copy for white label apps
* Produce copy for the website, social media, press releases
* Help consolidate the brand
My achievements
* Supported the UX team with copy to create a seamless app experience
* Wrote landing page samples showcasing two different copy approaches
* Successfully completed the Research and Strategy phases in the Rebranding process I have led. This implied:
- Interviews with both internal and external parties to establish the current brand position
- Internal survey to understand how the brand is regarded
- Brand positioning - proposition, values, mission & vision
- Produced the first tone of voice for the company
create the financial products that best suit their clients' needs.
My responsibilities
* Create engaging UX copy for white label apps
* Produce copy for the website, social media, press releases
* Help consolidate the brand
My achievements
* Supported the UX team with copy to create a seamless app experience
* Wrote landing page samples showcasing two different copy approaches
* Successfully completed the Research and Strategy phases in the Rebranding process I have led. This implied:
- Interviews with both internal and external parties to establish the current brand position
- Internal survey to understand how the brand is regarded
- Brand positioning - proposition, values, mission & vision
- Produced the first tone of voice for the company
Clarksons is a leader in the shipbroking industry. In the past years, Clarksons has invested in technology. Currently,
under the brand Sea/, the company is rolling out products for the shipping market.
My responsibility was to support the sales team with materials showcasing the Sea/ apps capabilities.
My achievements
* Interviewed developers and stakeholders to get a proper understanding of the Sea/ apps
* Produced marketing materials that showcased tech-rich apps in a relatable straight-forward way consistent with
the target audience.
under the brand Sea/, the company is rolling out products for the shipping market.
My responsibility was to support the sales team with materials showcasing the Sea/ apps capabilities.
My achievements
* Interviewed developers and stakeholders to get a proper understanding of the Sea/ apps
* Produced marketing materials that showcased tech-rich apps in a relatable straight-forward way consistent with
the target audience.