09/06/2022 updated
100 % available
Content strategist | Copywriter | User advocate
Sevenoaks, United Kingdom
United Kingdom
PhD Aerodynamics, Dipl. Engineer in AerospaceCopywriterUX writercontent strategistUX DesignerExperience designerUser ExperienceSales deck writeruser researchWeb experience
I am a unicorn. Seriously. An aerospace engineer turned to UX & web writing, I have a firm foothold in tech and a way with words. The switch was painless. Storytelling is in my nature. Add to that structured problem-solving, an innate curiosity, tech know-how, and you got me – a digital experience writer.
What do I do? In a nutshell, I shape websites to tell the right story for their audience. That includes audience research, user journeys, wireframing, personas, verbal identity, UX/copywriting.
So if your tech business doesn't attract enough of the right audience or if you think your brand's story does not do it justice, you might need me.
What do I do? In a nutshell, I shape websites to tell the right story for their audience. That includes audience research, user journeys, wireframing, personas, verbal identity, UX/copywriting.
So if your tech business doesn't attract enough of the right audience or if you think your brand's story does not do it justice, you might need me.
Languages
GermanFluentEnglishFluent
Project history
Web writing & strategy
Experience writer, researcher & strategist for Cult Wines // Apr 2020 - May 2021
Cult Wines combines fine wine knowledge and investment expertise to offer their clients the highest standard of fine
wine investment. I was hired to support the website redesign for the regional markets (USA, Europe, Canada,
Singapore & Hong Kong).
My responsibilities
* (Re)write & adapt copy for the regional websites
* Improve the web experience.
My achievements
* Web copy for the North American, EMEA, Singapore & Hong Kong markets
* UX & wireframes for certain web pages, including some onboarding flows
* Service blueprinting for portfolio transfer
* Successfully completed user research
- Designed surveys for both existing clients and leads
- Put together a mindmap to support the UX design of the website
- Created user personas
- Created user experience journeys
Experience writer, researcher & strategist for Cult Wines // Apr 2020 - May 2021
Cult Wines combines fine wine knowledge and investment expertise to offer their clients the highest standard of fine
wine investment. I was hired to support the website redesign for the regional markets (USA, Europe, Canada,
Singapore & Hong Kong).
My responsibilities
* (Re)write & adapt copy for the regional websites
* Improve the web experience.
My achievements
* Web copy for the North American, EMEA, Singapore & Hong Kong markets
* UX & wireframes for certain web pages, including some onboarding flows
* Service blueprinting for portfolio transfer
* Successfully completed user research
- Designed surveys for both existing clients and leads
- Put together a mindmap to support the UX design of the website
- Created user personas
- Created user experience journeys
Yobota is a fintech startup that will shape the future of banking. Its product, the Yobota Platform, enables banks to
create the financial products that best suit their clients' needs.
My responsibilities
* Create engaging UX copy for white label apps
* Produce copy for the website, social media, press releases
* Help consolidate the brand
My achievements
* Supported the UX team with copy to create a seamless app experience
* Wrote landing page samples showcasing two different copy approaches
* Successfully completed the Research and Strategy phases in the Rebranding process I have led. This implied:
- Interviews with both internal and external parties to establish the current brand position
- Internal survey to understand how the brand is regarded
- Brand positioning - proposition, values, mission & vision
- Produced the first tone of voice for the company
create the financial products that best suit their clients' needs.
My responsibilities
* Create engaging UX copy for white label apps
* Produce copy for the website, social media, press releases
* Help consolidate the brand
My achievements
* Supported the UX team with copy to create a seamless app experience
* Wrote landing page samples showcasing two different copy approaches
* Successfully completed the Research and Strategy phases in the Rebranding process I have led. This implied:
- Interviews with both internal and external parties to establish the current brand position
- Internal survey to understand how the brand is regarded
- Brand positioning - proposition, values, mission & vision
- Produced the first tone of voice for the company
Clarksons is a leader in the shipbroking industry. In the past years, Clarksons has invested in technology. Currently,
under the brand Sea/, the company is rolling out products for the shipping market.
My responsibility was to support the sales team with materials showcasing the Sea/ apps capabilities.
My achievements
* Interviewed developers and stakeholders to get a proper understanding of the Sea/ apps
* Produced marketing materials that showcased tech-rich apps in a relatable straight-forward way consistent with
the target audience.
under the brand Sea/, the company is rolling out products for the shipping market.
My responsibility was to support the sales team with materials showcasing the Sea/ apps capabilities.
My achievements
* Interviewed developers and stakeholders to get a proper understanding of the Sea/ apps
* Produced marketing materials that showcased tech-rich apps in a relatable straight-forward way consistent with
the target audience.