Digital Analyst / Webanalyst / Product Owner

Torremolinos, Spain

Germany +2

Master of Arts

Torremolinos, Spain

Germany +2

Master of Arts

Profile attachments

Adobe Analytics Data Analysis Debugging Google Analytics Marketing Information Management Marketing Analytics Project Management Visualization Quality Management Requirements Analysis Data Management Kpi Reporting

Digital Analytics Expert with 12 years of experience and double master’s degrees in library science and information management. Experienced with top brands like Daimler, Audi, Esprit, Sport1 and RedBull. Adept at developing measurement frameworks, conducting ad effectiveness studies, and delivering actionable insights. Skilled in client-facing roles, leading workshops, and creating impactful dashboards. Proficient in ensuring data accuracy and managing complex projects. Passionate about leveraging analytics to drive business growth. Certified coach by ICTA, with deep knowledge of the media landscape and a strong focus on high-impact projects.
Expertise & Core Competencies

Measurement Strategy: Developing and implementing measurement frameworks.
Ad Effectiveness Studies: Conducting studies to gauge marketing impact.
Data Analysis & Insights: Analyzing data to provide
actionablerecommendations.
Client Collaboration: Leading workshops and training sessions.
Reporting & Visualization: Creating dashboards and visual reports.
ProjectManagement:Managingtimelinesandstakeholdercommunication.
Quality Assurance: Ensuring data accuracy through validation processes.
Innovative Solutions: Collaborating on new features and
measurementinnovations.

Languages

GermanFluentEnglishFluentRussianNative speakerSpanishGood

Project history

Senior Digital Analyst

Self-Employeed

< 10 team member

Self-Employed Projects & Work History DIGITAL ANALYTICS CONSULTANT
September 2017 — Present

April 2021 – December 2023
CONGSTAR // COLOGNE, GERMANY // GOOGLE ANALYTICS UA, GA4, MAPP
ANALYTICS

Led creation of standardized campaign tracking in GA Universal, GA4, and MAPP Analytics.
Developed reports for decision-making, saving 20% by discontinuing underperforming campaigns.
Key team member in migrating to MAPP Analytics and Tealium Tag Manager.
Provided expert analytics support for pilot projects and campaigns. • Restructured reporting framework, increasing usage by 30%.
Conducted KPI framework workshops across departments.
Ensured tracking compliance with privacy regulations.

October 2022
SUITE SUPPLY // AMSTERDAM, NETHERLANDS // GOOGLE ANALYTICS

Conductedworkshopsandtrainingsessions,establishingafull-timedigital analyst position.
Organized KPI setting workshops, driving business decisions.
Emphasized data quality in strategic decision-making.

October 2020 – November 2020
UNILEVER PLC // LONDON, UK // GOOGLE ANALYTICS, ADOBE ANALYTICS

Led a digital analytics audit, providing optimization recommendations.
Enhanced data governance and quality.
Offered actionable tracking goals and KPI improvements.

June 2019 – May 2020
ESPRIT EUROPE GMBH // RATINGEN, GERMANY // WEBTREKK SUITE, ADOBEANALYTICS

Managed migration to Adobe Analytics, improving tracking precision.
Aligned campaign and customer journey tracking.
Created dashboards, increasing report usage by 25%.
Conducted KPI workshops.
Introduced Observe Point, reducing debugging hours by 30%.
Assisted in creating the Customer Data Platform strategy.

January 2020 – May 2020
THE ADECCO GROUP // DUSSELDORF, GERMANY // GOOGLE ANALYTICS

Streamlined tracking documentation, increasing accuracy.
Developedstandardizedcampaignnomenclature,improvingeffectiveness
by 20%.
Designed customer journey tracking, improving conversion rates by 15%.
Delivered KPI framework workshops.

July 2019 – August 2019
TWT INTERACTIVE GMBH // DUSSELDORF, GERMANY GOOGLE ANALYTICS

Provided expert support to clients, resolving tracking bugs and enhancing data accuracy.
Rebuilt reports to focus on KPIs, increasing usage by 25%. December 2018 - May 2019
HOME SHOPPING EUROPE GMBH (HSE24) // MUNICH, GERMANY
Improved tracking accuracy by cleaning up existing systems and developing a tag plan.
Ensured seamless app and web tracking.
Established transparent campaign tracking, optimizing ad timing and ROIby 20%.

September 2017- September 2018
SPORT1 GMBH // MUNICH, GERMANY GOOGLE ANALYTICS

Developed comprehensive campaign tracking, improving effectiveness by 20%.
Designed article tracking for performance insights.
Conducted A/B testing, increasing ad performance by 15%.
Matched IVW tracking with Google Analytics.

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