05/21/2026 updated

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Organizational Change Management Consultant

Puerto De La Cruz, Spain
Worldwide
M.Sc. Organizational and Behavioral Psychology (with distinction), London Metropolitan University
Puerto De La Cruz, Spain
Worldwide
M.Sc. Organizational and Behavioral Psychology (with distinction), London Metropolitan University

Profile attachments

CV_Magdalena_Trostl.pdf

About me

I identify organizational dynamics and steer organizational and cultural adoption of technological change. I combine change management approaches with applied organizational psychology and 8 years experience in complex tech environments to deliver measurable impact on people and business outcomes.

Change ManagementOrganization DevelopmentOrganizational StructureIndustrial and Organizational PsychologyProcess DesignProcess AnalysisTeam BuildingCulture ChangeTeam Performance Management
Change Management & Adoption
Expertise in change strategy and management using established frameworks such as ADKAR and Kotter. Planning and execution of adoption strategies, training plans, and resistance management in complex tech environments.

Organizational Analysis & Diagnostics
Qualitative and quantitative organizational analysis and diagnostics, including AS-IS mapping, impact assessments, and organizational readiness evaluations across structure, processes, and culture.

Agile & Lean Methodologies
Deep knowledge of agile and lean frameworks including Scrum, SAFe, LeSS, Kanban, and VSM. Facilitation of workshops, team development, and scaled agile processes across large organizations.

Leadership & Team Development
Design and delivery of group workshops, 1:1 coaching, and development roadmaps to increase team performance, reduce conflict, and support cultural alignment.

Organizational Psychology
Application of organizational and behavioral psychology principles, including psychometric testing, psychological safety, emotional intelligence, and intercultural competencies in organizational contexts.

Project Management
Management of IT and business projects including resource planning, budgeting, project controlling, and coordination of offshore and onsite teams. SAP Technological Consultant Training in Progress.

Data & Analytics Tools
Knowledge of tools such as Metabase, Power BI, SPSS, Jamovi, SQL, R, and Gephi/Cytoscape for organizational network analysis (ONA) and data-driven decision-making.

Digital Collaboration & Process Tools
Proficient use of MS 365, Atlassian JIRA, Confluence, Metabase, and Miro for project management, collaboration, and process documentation.

Conflict & Resistance Management
Identification and management of change resistance and organizational conflict through targeted interventions, stakeholder engagement, and structured communication strategies.

Experience

Professional experience0 - 5 years
Freelancer since2026

Languages

GermanNative speakerEnglishFluentFrenchBasic knowledgePortugueseGoodSpanishFluent

Project history

Organizational Change Consultant

Freelance
  1. Mapping AS-IS and organizational readiness through diagnostics and impact analysis across structure, processes, and culture.
  2. Elaborating TO-BE-compliant collaborative adoption and training plans in alignment with business goals.
  3. Ongoing SAP Technology Consultant Training (to be finished by July 2026).

Property Management & Translation Service

Self-Employed
Running vacational properties and offering translation service.

Manager Organizational Change & Operations

New Work SE: XING (Barcelona, Spain)

Internet & IT

1000-5000 team member

  1. Improved operational efficiency by accelerating the adoption of a new organizational model across 28 teams through process and cultural alignment.
  2. Identified feasibility and risks of post-merger change through impact assessments using quantitative and qualitative methods.
  3. Reduced time-to-market risks and change resistance to improve ROI through adoption strategies and training.
  4. Managed process standardization, global governance, and executive reporting.

Senior Organizational Coach (in IT for Change & Development)

New Work SE: Onlyfy (Barcelona, Spain)

Internet & IT

1000-5000 team member

  1. Designed adoption strategies in collaboration with Vice President leadership.
  2. Led monitoring of the post-change collaborative model and designed initiatives and training to increase operational efficiency and reduce conflict.
  3. Facilitated change processes across 20 tech teams through development roadmaps, training, and 1:1 coaching.
  4. Ran tech steering committee of recruiting-platform development and launch to increase transparency and decision quality.

Senior Agile Coach

New Work SE: XING Events (Barcelona, Spain)

Internet & IT

1000-5000 team member

  1. Led workshops aligning agile processes and cross-team dependencies, improving productivity by 20% in a 50-person department.
  2. Established metrics and review cycles for executive reporting and continuous improvement of performance, culture, and communication.

Agile Master / Scrum Master

Adidas (Zaragoza, Spain)

Goods & Retail

5000-10.000 team member

  1. Improved delivery velocity by 20% and achieved full team autonomy leading the development of 4 teams (offshore and onsite).
  2. Led the change to scaled agile processes and Flow Framework metrics including digital tools (eazyBI).
  3. Contributed to the development, global transition, and adoption of a new product data management system (PIM - Stibo STEP).
  4. Facilitated workshops in agile, lean, and team development.

IT Project Manager / Scrum Master

Adidas (Herzogenaurach, Germany)

Goods & Retail

5000-10.000 team member

  1. Led the development of a new automated price calculation tool for global use across all markets (offshore and onsite teams).
  2. Planned change adoption for business by defining user training and roll-out strategy.
  3. Coordinated resource planning, budgeting, and project controlling.

Junior Project Manager

Stilbezirk creative agency (Nurnberg, Germany)

Marketing, PR and design

10-50 team member

  1. Managed web design and marketing projects for clients like Siemens, Sivantos, uvex, and Nutricia.

Certificates

SAP Professional Fundamentals

SAP

2026

Prosci Certified Change Practitioner

Prosci

2025

AIGPE™ Certified Lean Specialist

Advanced Innovation Group Pro Excellence (AIGPE™)

2021

Certified SAFe Scrum Master

Scaled Agile, Inc.

2020

Certified LeSS Practitioner

The LeSS Company B.V.

2019


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