08/08/2025 updated
100 % available
Email Marketing Manager with 13+ years of experience in campaign automation and CRM systems
Florianópolis, Brazil Bachelor of Business Administration
HTMLA/B TestingAdvertising CampaignsAutomationCustomer Relationship ManagementCascading Style Sheets (CSS)Customer ExperienceProject PlanningWeb DevelopmentDirect MarketingEmployee RetentionMarketing StrategiesMarketing CommunicationsMarketing AutomationProject ManagementMicrosoft DynamicsMultichannel MarketingPerformance TuningQuality ManagementSalesforce Marketing CloudResource ManagementSocial MediaSQL DatabasesWeb PlatformsCampaignsGDPRHubspotDatabase Administration
Email Marketing Automation
Expertise in email automation platforms including Salesforce Marketing Cloud, implementing A/B testing strategies that improved engagement by 15%, and ensuring compliance with GDPR and CAN-SPAM regulations.
CRM Systems Management
Advanced knowledge of CRM systems and marketing automation tools like Salesforce Marketing Cloud and HubSpot, with experience migrating campaigns and customer journeys.
Data-Driven Campaign Optimization
Strong capabilities in list management, database management, and performance optimization through analytics, resulting in measurable improvements in customer engagement and retention.
Web Development
Proficiency in HTML, CSS, AMPScript, and SQL for creating customized and visually appealing marketing communications and landing pages.
Cross-Channel Campaign Management
Experience leading multi-channel marketing campaigns, integrating email with SMS, social media, and other digital platforms for cohesive marketing strategies.
Project Management
Skills in developing project timelines, resource planning, and implementing QA processes that increased efficiency from 4 weeks to less than 1 week.
Microsoft Office Suite
Advanced skills with MS Office applications including Word, Excel, PowerPoint, Teams, OneDrive, and Microsoft Dynamics.
Expertise in email automation platforms including Salesforce Marketing Cloud, implementing A/B testing strategies that improved engagement by 15%, and ensuring compliance with GDPR and CAN-SPAM regulations.
CRM Systems Management
Advanced knowledge of CRM systems and marketing automation tools like Salesforce Marketing Cloud and HubSpot, with experience migrating campaigns and customer journeys.
Data-Driven Campaign Optimization
Strong capabilities in list management, database management, and performance optimization through analytics, resulting in measurable improvements in customer engagement and retention.
Web Development
Proficiency in HTML, CSS, AMPScript, and SQL for creating customized and visually appealing marketing communications and landing pages.
Cross-Channel Campaign Management
Experience leading multi-channel marketing campaigns, integrating email with SMS, social media, and other digital platforms for cohesive marketing strategies.
Project Management
Skills in developing project timelines, resource planning, and implementing QA processes that increased efficiency from 4 weeks to less than 1 week.
Microsoft Office Suite
Advanced skills with MS Office applications including Word, Excel, PowerPoint, Teams, OneDrive, and Microsoft Dynamics.
Languages
EnglishNative speakerPortugueseNative speaker
Project history
Led the Lifecycle team for US, Canada, and UK markets, implementing A/B testing strategies that improved email engagement by 15%. Managed 25+ Partners' email lifecycle strategies and migrated campaigns to Salesforce Marketing Cloud.
Developed email marketing automation strategies aligned with business priorities. Built email workflows, landing pages, and managed campaigns on Salesforce Marketing Cloud and other platforms.
Utilized coding skills to create customized marketing communications and supported email marketing initiatives.
Certificates
Salesforce Marketing Cloud Email Specialist
Salesforce2025