06/01/2025 updated
100 % available
Demand Generation Specialist | CRM & Campaign Expert | Data-Led Growth Marketer
Boston, USA
USA
MS Business AnalyticsA/B TestingAdvertisingData AnalysisAutomationOnline AdvertisingCustomer Relationship ManagementStrategic ManagementCustomer ExperienceContent MarketingConversion MarketingData VisualizationDemand GenerationGoogle AdSenseGoogle AnalyticsSearch Engine Optimization
CRM & Marketing Automation
Expert knowledge of HubSpot, Salesforce, and Mailchimp platforms for lead management, campaign automation, and customer journey orchestration with proven results in improving pipeline volume and MQL quality.
Data Analytics & Reporting
Advanced proficiency in Google Analytics, SEMrush, and data visualization tools like Tableau and Excel for creating actionable insights, tracking campaign performance, and optimizing marketing spend across channels.
Multi-Channel Campaign Management
Comprehensive experience designing and executing high-converting campaigns across email, paid media, and organic content with expertise in A/B testing, landing page optimization, and conversion rate improvement.
ABM Strategy
Implementation of account-based marketing approaches with behavioral segmentation and targeted outreach strategies resulting in improved conversion rates and customer acquisition.
SEO & Content Marketing
Technical SEO expertise including on-page optimization, keyword research, and organic traffic growth strategies that have demonstrably improved search visibility and engagement metrics.
Marketing Analytics
Proficiency in lead scoring models, attribution analysis, and performance tracking frameworks that connect marketing activities to business outcomes and ROI.
Paid Advertising
Strategic management of Google Ads, LinkedIn Ads, and other digital advertising platforms with focus on budget optimization and improving conversion metrics.
Expert knowledge of HubSpot, Salesforce, and Mailchimp platforms for lead management, campaign automation, and customer journey orchestration with proven results in improving pipeline volume and MQL quality.
Data Analytics & Reporting
Advanced proficiency in Google Analytics, SEMrush, and data visualization tools like Tableau and Excel for creating actionable insights, tracking campaign performance, and optimizing marketing spend across channels.
Multi-Channel Campaign Management
Comprehensive experience designing and executing high-converting campaigns across email, paid media, and organic content with expertise in A/B testing, landing page optimization, and conversion rate improvement.
ABM Strategy
Implementation of account-based marketing approaches with behavioral segmentation and targeted outreach strategies resulting in improved conversion rates and customer acquisition.
SEO & Content Marketing
Technical SEO expertise including on-page optimization, keyword research, and organic traffic growth strategies that have demonstrably improved search visibility and engagement metrics.
Marketing Analytics
Proficiency in lead scoring models, attribution analysis, and performance tracking frameworks that connect marketing activities to business outcomes and ROI.
Paid Advertising
Strategic management of Google Ads, LinkedIn Ads, and other digital advertising platforms with focus on budget optimization and improving conversion metrics.
Experience
Professional experience0 - 5 years
Freelancer since2018
Languages
EnglishNative speaker
Project history
Integrated GA4 with GCP BigQuery and Looker Studio to build dashboards tracking web behavior, improved on-site engagement by 20% and CTA click-through by 5%. Conducted SEO audits with SEMrush to identify technical errors and optimize on-page keywords, boosting organic search visibility by 38% within 2 months.
Organized the club's social media and campaigns team, managing digital marketing of 12+ events. Managed the largest hackathon in college, securing $10K+ sponsorship from Metropolitan Commercial & participants from 10+ unis in Boston.
Executed vertical-based reactivation campaigns targeting underperforming industries, resulting in 8% net new customer conversions and 16-18% uplift in free-to-paid trial transitions. Developed landing pages and nurture assets, improving click-to-conversion rate by 31% across multiple channels.