01/15/2025 updated

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Growth Marketer | $100M+ in Managed Paid Media | DTC & App Acquisition Expert

columbus, USA
Worldwide
Bachelors, International Studies and Spanish, Business Institutions
columbus, USA
Worldwide
Bachelors, International Studies and Spanish, Business Institutions

Profile attachments

Pat Gibson_resume (e).pdf

Advertising CampaignsGoogle AdWordsSocial MarketingMarketing Performance Measurement and ManagementFacebook Ads ManagerPaid Advertizing
Paid Media Management
Expertise in managing over $100M in paid media spend across platforms including Facebook, Google, TikTok, and Reddit.

Growth Marketing
Specialization in driving scalable growth through user acquisition and revenue optimization for e-commerce, apps, and D2C brands.

Digital Advertising Platforms
Proficiency in Facebook Ads Manager, Google Ads, and other major digital advertising platforms for campaign management and optimization.

Creative Strategy
Development of creative strategies for marketing campaigns across various digital platforms.

Performance Marketing
Implementation of data-driven strategies to deliver high ROI and optimize cross-channel campaigns.

A/B Testing
Expertise in A/B testing methodologies for audience segmentation and creative optimization.

Funnel CRO
Optimization of conversion rate funnels to drive consistent revenue growth.

Mobile App Marketing
Specialization in growth strategies for mobile apps and DTC ecommerce brands.
 

Experience

Professional experience10+ years
Freelancer since2019

Languages

EnglishNative speakerSpanishGood

Project history

Growth Marketer | Marketer In Residence

MarketerHire
Selected as a top-tier 1% Growth Marketer for MarketerHire's exclusive network. Specializing in paid social and search strategies for DTC ecommerce brands and mobile apps. Managing media budgets from $10K to $1M+ monthly.

Growth Marketer

Pat Gibson LLC
Lead growth strategy & execution for mobile apps, e-commerce (D2C), and consumer brands. Expertise in paid advertising, creative strategy, and growth analytics for clients including Pernod Ricard, Snapchat Mexico, and PredictionStrike.

Head of Growth

Bickster
Head of Growth for portfolio of 20+ apps including Rizz AI, Chatster AI, Walkster and more. Managed 7 figure spend budget across Google, Apple Search Ads, Facebook, TikTok, and Bing.

Growth Mentor | Entrepreneur In Residence

500 Startups
Working with startups in 500's portfolio to grow sustainably and raise their next round of funding. Specialties: Paid Acquisition, Growth, Fundraising, Pitching, Mobile Apps, Investor Relations

Paid Social Lead

Wavemaker
Led paid social efforts for Pernod Ricard's portfolio of liquor brands across FB/IG, Twitter, Pinterest, Reddit, and Snap. Managed $30M of media spend over a 1-year contract, leading to record sales for several brands.

Co-Founder & CMO

Rapchat
Raised $3.5M+ and grew the company to 15M+ users worldwide

Startup Founder | Batch 15

500 Startups
Participated in 500 Startups, a venture capital firm on a mission to discover and back the world's most talented entrepreneurs and help them create successful companies at scale.

Social Media Strategist

Resolution Media
Paid social lead for Intel's US Consumer line of business. Planned, managed and executed paid social media campaigns across Facebook, Instagram, Twitter, Pinterest, YouTube, Vine etc.

Social Media Strategist

Centro
Managed over $10M worth of Paid Social budget for clients like Hyatt, Toyota, MuscleMilk, Under Armour & more across Facebook, Twitter, and YouTube.

Digital Marketing Consultant, Social Media

Rise Interactive
Clients included Sports Authority, ULTA, SOS, Miami Children's Hospital and more

Sr. Account Manager

Intern Sushi
Led Employer Acquisition efforts from pre-launch to over 10,000 company accounts seeking interns. Major accounts included Warner Music Group, US Soccer, Billboard, Leo Burnett, EMI, Sony ATV Publishing, Under Armour and more.

Project Management Intern

TRIAD Architects
Internship in project management

Certificates

Google Ads

Google

2019

Meta Ads

Meta

2015

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