09/09/2026 updated

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AI Product Manager, Martech, CRM marketing

Ericeira, Portugal
Only remote
Master of power engineering
Ericeira, Portugal
Only remote
Master of power engineering

Profile attachments

PavelM_Resume_CRM_GTM.pdf

Data AnalysisCustomer Relationship ManagementCost ReductionCustomer SatisfactionCustomer Data ManagementData VisualizationDirect MarketingE-CommerceEmployee RetentionMarketing StrategiesMarketing CommunicationsTeam BuildingMarketing TechnologyTeam ManagementCRM Marketing
CRM Marketing and CDP Integration
Expertise in complex Marketing Technology solutions for customer profiles segmentation, retention, and CRM marketing. Managing Customer Data Platforms (CDP) and implementing best practices for CDP integration.

Data Visualization and Analytics
Proficiency in creating and optimizing data visualization dashboards. Building data-driven analytical solutions for various clients.

Marketing Strategy Optimization
Developing and executing email and mobile push marketing strategies, including messengers and chat bots. Optimizing marketing communications to achieve significant cost savings.

E-commerce Solutions
Broad experience in implementing custom solutions for SMB and large scale E-commerce businesses. Successfully managing multiple large E-commerce projects portfolio.

Traffic Acquisition
Expertise in traffic acquisition strategies, including management of marketplaces traffic acquisition projects and metasearch engines traffic acquisition.

Project and Team Management
Leading and managing development teams, including software engineers and product managers. Conducting training and workshops for team development.

Customer Relationship Management
Building and maintaining strong relationships with customers, providing exceptional service and support to ensure customer satisfaction and retention.
 

Experience

Professional experience5 - 10 years
Freelancer since2023

Languages

EnglishFluentRussianNative speaker

Project history

Expert in CRM marketing and CDPs

Independent Consultant
Contracted to CEVA group France, SQLI agency Amsterdam, Mazda Europe GmbH, Germany. Implementing best practices and processes for CDP integration, running email/omni channel campaigns and CJM optimization.

Head of Product

Ozon Technology
Saved 60% of marketing communications cost by developing strategy and optimizing expensive channels. Built Customer Data Platform (CDP) and Marketing Campaign platform from scratch. Managed development team and marketing users team.

Solutions Manager

Exponea (Bloomreach inc.)
Worked closely with sales teams to identify customer requirements and develop customized product solutions. Led first US customers delivery by implementing best practices for CDP integration and CJM optimization.

Delivery Consultant, Solutions Manager, CSM

Exponea (Bloomreach inc.)
Joined a small regional team of SaaS company to enable sales and deliver project integrations. Built data-driven analytical solutions for CIS clients. Client numbers grew from 2 to 20+, including successful integrations for the biggest Exponea clients worldwide.

Traffic Acquisition and Projects Manager

Various IT and Digital Marketing companies
IT support manager for Electronic Documents platform, Sochi Winter Olympic Games committee. Account manager and marketplaces traffic acquisition Project Manager in Digital Advertising agencies. Managed multiple large E-commerce projects portfolio.

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