12/21/2025 updated

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Marketing Automation Lead

Amsterdam, Netherlands
Worldwide
Bachelor of Engineering and Communication
Amsterdam, Netherlands
Worldwide
Bachelor of Engineering and Communication

Profile attachments

Mayank-Kohli-CV.pdf

About me

Helping clients digitise their customer journeys using marketing automation with the help of AI across sectors such as retail, travel, telecom, and banking

AutomationCustomer ExperiencePersonalizationDirect MarketingMarketing AutomationSalesforce.ComPegasystems PegaTeam Building

  1. Soft Skills : Problem Solving mindset, Team building,Adaptability, Leadership & Mangement
  2. Marketing Automation Tools: Pega , Salesforce, DeployTeq , Unica , Acoustic, Chordiant and Mautic
  3. Email marketing , Push messaging Customer Journey design , 1-to-1 Customer engagment/personalization, Automation framework, Outbound & inbound campaign

Experience

Professional experience10+ years
Freelancer since2021

Languages

EnglishNative speakerDutchGood

Project history

Founder - Marketing Automation & Personalisation Lead

OmnifyTech

•Helping clients digitise their customer journeys using marketing automation and A.I across sectors such as retail, travel, telecom, and banking.

•I have experience in automating customer-journey processes and further optimising them based on every interaction a customer has with the brand. Our focus is on 1-to-1 customer engagement by personalising offers for each customer.

•Also help clients with Pega staffing and consulting.

Marketing technology Consultant(Freelance)

Transavia

•Designed and implemented enterprise-grade Pega CDH omni-channel decisioning architectures across inbound outbound, and paid media channels.

•Provided technical leadership to cross-functional teams of architects and CDH decisioning developers, ensuring best-practice implementation and reusable component design.

•Redesigned and migrated the use-cases into NBA Designer.

•Experience with setting up the Multi-Level Decisioning.

•Built scalable NBA strategies including action hierarchies, engagement policies, propensity models, and arbitration logic ensuring alignment with business KPIs.

• Used extension points to extend the functionality of NBA Designer framework.

•Worked on various use-cases starting from AbandonBookedFlight, pre-departure, Service communication and Frequent flyer

•Defined enterprise integration patterns including REST APIs, event-stream pipelines, and batch ingestion for decisioning data flows.

•Collaborated with data engineering teams to curate customer profiles, behavioural data, and model inputs necessary for advanced decisioning and AI-driven recommendations.

•Engineered end-to-end data orchestration supporting real-time eligibility, next-best-action arbitration, and propensity scoring.

•Also defined the data model for the Content management system Koentact.Ai

•Experience in setting up the context dictionary.





Senior Consultant

VodafoneZiggo

Telecommunications

>10.000 team member


  1. Developed Minimum Viable Product (MVP) for Pega Marketing/Platform project for call-centers and subsequently delivered increments in an agile way of working.


•Developed Activities, Data transform, Dataflows, When-Rules, Decision Tables, Decision tree rules and Declare-Rules in Pega via DevOps methodology.


•Implemented User Interfaces (Section, harness and flow action) and portal representation in Pega via DevOps methodology.


•Implemented integration of multiple external systems with soap/rest connectors and services.


•Designed/Developed Inbound and Outbound Decisioning strategies in Pega version 8.3.


•Developed test cases in Pega for marketing and platform projects.


•Experience in designing/developing customer journeys like Welcome, Inlife and Retention campaigns in Pega and IBM Unica.


•Redesigned the retention customer journey so that it is GDPR (General Data protection Regulation) compliant.


•Worked as a Scrum Master for a DevOps team.


•Design and developed near real-time Prospects Nurture Programs for Business to Consumer (B2C) and Business-to-Business (B2B).


•Worked as an Architect in sourcing email automation capability, which included design, development and integration of IBM Watson Campaign Automation.


•Prepared Technical/Functional documents for customer and prospect journeys.


•Stakeholder management to ensure journey (Lead/ Customer) goes live successfully.



•Experience in presenting the solution to management in a simplistic way

Business Developer

ABN Amro (Infosys)

Banking & Financial Services

>10.000 team member


•Worked in Enterprise data intelligence domain for the bank with work experience on projects, such as Cash Pooling, Generic Tariffing, IBAN, Fatca, Stabaver (Standard bank of confirmation) and Handtekening system.

•Worked in Financial data modeling using IBM-BDWM (Banking Data warehouse model)

•Analyzed system impact for adding new source data in existing environment

•Defined business rules (software requirement) so that data can be transformed into Data warehouse/Data Lakes.

•Developed in Informatica (ETL-Tool) to map functional requirements into technical environment.


•Performed Unit testing, defect fixing in System test phase. Also defined test plans and help in Business Acceptance Test (BAT).

Technology Analyst

Infosys
Worked in the Retail sector, which included projects for client like BestBuy and Firmenich. Developed marketing strategies to grow business from retail customers. Analyzed system impact. Prepared Functional and Technical design document for the client. Developed and tested Ab-initio graphs based on requirements from the client. Worked on creating dynamic SQLs via Neteeza/Unix for processing delta records. Customizing Ab initio to handle xml file formats. Automating various tasks performed from the reporting prospective through UNIX.

Certificates

Togaf

The Open Group

2017

Portfolio

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