10/30/2026 updated
HJ
100 % available
Performance Marketing Head | Paid Media & Lead Generation Specialist
New Delhi, India
Only remote
MBA in Marketing (In Progress), B.Com (Honours) - University of DelhiAbout me
Brands I've Worked With Nike, Jockey, Zudio, Vishal Mega Mart, V-Mart, Hero MotoCorp, Yokohama Club Network, Pathkind Labs, Yatharth Hospitals, First Coffee, Jawa, Hotspot, Kiaasa, KPN Fresh, LimeRoad, Mahendra Educations, Royale Touche, Speedo, and WROGN.
Advertising CampaignsSocial MarketingConversion MarketingDigital MarketingPerformance ManagementGoogle AdSenseGoogle AnalyticsMarketingLead GenerationLead ManagementMarketing Performance Measurement and ManagementPerformance-Based AdvertisingPersonalized MarketingTrade Promotion ManagementWebsite Management
Paid Media Campaign Management
Expertise in managing paid media campaigns across Google Ads (Search, PMax, Demand Gen, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads for both B2B and D2C brands, with a proven track record of improving ROAS and reducing cost-per-lead.
B2B Lead Generation
Strong capability in driving B2B lead generation through LinkedIn Ads and multi-channel paid strategies, including end-to-end campaign planning, budget allocation, and performance reporting for exhibitions and events industries.
SEO & Google Analytics
Proficiency in on-page, off-page, and technical SEO to support organic visibility and traffic growth, combined with hands-on experience using Google Analytics and Google Tag Manager (GTM) for data-driven campaign optimization.
D2C E-commerce & Shopify Campaigns
Experience managing D2C e-commerce campaigns on Shopify, achieving high order volumes and optimized Cost Per Purchase (CPP) for brands such as Purefarms and Haritu Trading.
Google Business Profile Management
Management of Google Business Profiles for major retail and lifestyle brands including Nike, Jockey, Vishal Mega Mart, Zudio, V Mart, Royale Touche, Cut & Style Salon, and Yokohama.
Conversion Rate Optimization (CRO)
Application of conversion rate optimization techniques to improve campaign efficiency and maximize returns across paid and organic channels.
Social Media Marketing (SMM)
Execution of social media marketing and lead generation campaigns across platforms, growing organic reach to 600K+ and supporting brand visibility and engagement for multiple clients.
Shopify & WordPress Website Development
Design and development of e-commerce websites on Shopify (Pearl In Ocean) and WordPress (Enroll Deals), supporting clients digital presence.
Team Leadership & Mentoring
Leadership of digital marketing teams, overseeing cross-functional collaboration, campaign strategy, and mentoring team members to achieve performance targets.
Product Packaging & Label Design
Design of product labels and packaging for medicine and wellness products, including joint pain oils, combining creative and marketing skills.
Expertise in managing paid media campaigns across Google Ads (Search, PMax, Demand Gen, Display, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads for both B2B and D2C brands, with a proven track record of improving ROAS and reducing cost-per-lead.
B2B Lead Generation
Strong capability in driving B2B lead generation through LinkedIn Ads and multi-channel paid strategies, including end-to-end campaign planning, budget allocation, and performance reporting for exhibitions and events industries.
SEO & Google Analytics
Proficiency in on-page, off-page, and technical SEO to support organic visibility and traffic growth, combined with hands-on experience using Google Analytics and Google Tag Manager (GTM) for data-driven campaign optimization.
D2C E-commerce & Shopify Campaigns
Experience managing D2C e-commerce campaigns on Shopify, achieving high order volumes and optimized Cost Per Purchase (CPP) for brands such as Purefarms and Haritu Trading.
Google Business Profile Management
Management of Google Business Profiles for major retail and lifestyle brands including Nike, Jockey, Vishal Mega Mart, Zudio, V Mart, Royale Touche, Cut & Style Salon, and Yokohama.
Conversion Rate Optimization (CRO)
Application of conversion rate optimization techniques to improve campaign efficiency and maximize returns across paid and organic channels.
Social Media Marketing (SMM)
Execution of social media marketing and lead generation campaigns across platforms, growing organic reach to 600K+ and supporting brand visibility and engagement for multiple clients.
Shopify & WordPress Website Development
Design and development of e-commerce websites on Shopify (Pearl In Ocean) and WordPress (Enroll Deals), supporting clients digital presence.
Team Leadership & Mentoring
Leadership of digital marketing teams, overseeing cross-functional collaboration, campaign strategy, and mentoring team members to achieve performance targets.
Product Packaging & Label Design
Design of product labels and packaging for medicine and wellness products, including joint pain oils, combining creative and marketing skills.
Experience
Professional experience5 - 10 years
Freelancer since2023
Languages
EnglishFluent
Project history
Lead paid media strategy across LinkedIn (80%), Meta Ads and Google Ads (10% each), driving B2B lead generation for exhibitors, delegates, and visitors in the exhibitions/events industry. Key Project: Powergen India 2026 - led lead generation campaigns driving exhibitor, delegate, and visitor sign-ups. Own end-to-end campaign planning, budget allocation, and performance reporting across all paid channels. Drive SEO for Energydive magazine, supporting organic visibility and traffic growth.
Managed Google Business Profiles for major retail and lifestyle brands including Nike, Jockey, Vishal Mega Mart, Zudio, V Mart, Royale Touche, Cut & Style Salon, and Yokohama. Ran Meta Ads lead generation and engagement campaigns for Samarpan Resort. Managed Meta Ads for Purefarms Peanut Butter, driving 90-180 orders/day at a CPP of Rs 70-90. Achieved a Google Ads ROAS of 6.23 for Purefarms and ROAS of 8 for Haritu Trading, generating 1,200+ D2C orders per day at a CPP of Rs 50. Managed Google Ads call campaigns for Cut & Style Salon, Yokohama, and Nailashes Salon. Ran Google Ads lead generation campaigns for Mahendra Education across Pan India branches. Managed Meta Ads for Eppe Fashion, achieving a ROAS of 3.4.
Designed product labels and packaging for medicine/wellness products, including joint pain oils. Managed social media marketing and lead generation campaigns for medicine product lines. Handled social media marketing for Food Mantra and Samarpan, supporting brand visibility and engagement.