Profileimage by Petra Sell Freelance Design Lead | Design Systems, UI Design from Antwerpen

Petra Sell

available

Last update: 29.08.2024

Freelance Design Lead | Design Systems, UI Design

Company: volpelino bv
Graduation: Hochschule München University of Applied Sciences, Diplom-Designer (FH), Communication Design
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Dutch (Full Professional)

Keywords

Adobe InDesign Figma User Experience (UX) Application Programming Interfaces (APIs) Auditing Business To Business Software as a Service Design Management User Interface Design Infrastructure Management + 4 more keywords

Attachments

cv-petrasell-en_290824.pdf
VLA-1_290824.jpg

Skills

With 7+ years in design systems and 20 years in digital design, I’m a great fit for a Lead Designer role or Senior Designer. I am an independent hands-on design lead, helping companies launch and enhance their design systems. I focus on bridging the gap for designers, developers, and business specialists.

With an extensive experience in design systems, I am offering the following services:
• Audit of design processes and libraries
• Kickstart or boosting a design system
• Hands-on Figma expertise in building UI components
• Apply the WCAG accessibility standards to all designs
• Setting up multi-theme token structure (or variables in Figma)
• Design system architecture and infrastructure
• Writing functional and UX documentation
• Organizing smooth processes (goal setting and clear metrics)
• Team supervision and design management
• Community support (eg via active slack channel)
• Workshop and training

German designers are known for their thoroughness (“Deutsche Gründlichkeit”). I own excellent organizational skills to plan and manage my work and team.

I collaborate closely with the developers in our team to design APIs. This way, our components can be 100% synchronized in design and code. I cannot code, but I have a strong ability to understand code.

I worked for a broad range of clients: from governmental to commercial, SaaS products, B2B and B2C. From startups to large corporations.

Project history

08/2018 - Present
Co Organizer UX Belgium
UX Belgium

UX Belgium is a growing community of 3000+ User Experience (UX) professionals in and around Antwerp and Brussels, Belgium. I help organizing the events, and also worked on the rebranding including a new logo and a nice graphical style used on presentations, batches, social media images etc

https://www.meetup.com/UX-Belgium

08/2013 - Present
freelance Design Lead | Design Systems, UI Design
volpelino

I am an independent hands-on design lead, helping companies launch and enhance their design systems. While focussing on the users’ needs, I craft meaningful aesthetic graphic solutions that scale. I aim for innovation, inclusivity and simplicity.

Services I offer (but are not limited to):
  • Design System (Kickstart, Building, maintainance & UX documentation, figma expert, token setup and integration, accessibility, advocacy, audit, stategy)
  • UI Designs (web and native)
  • User Experience Design & UX thinking
  • Team supervision and coaching
  • Brand Identities
  • Lecturing and workshops
I am working for clients such as:
Vlaamse Overheid – Katoen Natie – DataCamp – Süddeutsche Zeitung – Bloomup – VRT – Ovam – Scriptbook – Politeia – Mediafin – BNP Paribas – contrast law – Larcier business – and many more.

01/2003 - 08/2024
Lecturer
Plantin Instituut voor Typografie (Other, < 10 employees)

teaching Typography on screens. https://plantininstituut.be/opleiding/typografie-voor-schermen/

06/2010 - 07/2013
Design Director
prophets (now IO) (Marketing, PR and Design, 10-50 employees)

responsible for the design team, art direction & senior interactive design for clients such as Mobistar, Danone, Stad Antwerpen, Neuhaus, Alken-Maes, …

01/2003 - 01/2010
Design Director
i-merge/Boondoggle (Marketing, PR and Design, 50-250 employees)

responsible for all digital design work as well as the design team at Boondoggle, a digital advertising agency on Belgium,
working for clients such as Microsoft, CocaCola, Electrabel, Dexia, Tiense Suiker, Nationale Loterij

Local Availability

Only available for remote work
Profileimage by Petra Sell Freelance Design Lead | Design Systems, UI Design from Antwerpen Freelance Design Lead | Design Systems, UI Design
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