Graduation:
Hochschule München University of Applied Sciences, Diplom-Designer (FH), Communication Design
Hourly-/Daily rates:
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Languages:
German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Dutch (Full Professional)
Information
Keywords
Adobe InDesignFigmaUser Experience (UX)Application Programming Interfaces (APIs)AuditingBusiness To BusinessSoftware as a ServiceDesign ManagementUser Interface DesignInfrastructure ManagementSystems ArchitectureDesign DocumentationAdvance Design SystemMetrics+ 4 more keywords
Attachments
cv-petrasell-en_290824.pdf
VLA-1_290824.jpg
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Portfolio
Skills
With 7+ years in design systems and 20 years in digital design, I’m a great fit for a Lead Designer role or Senior Designer. I am an independent hands-on design lead, helping companies launch and enhance their design systems. I focus on bridging the gap for designers, developers, and business specialists.
With an extensive experience in design systems, I am offering the following services:
• Audit of design processes and libraries
• Kickstart or boosting a design system
• Hands-on Figma expertise in building UI components
• Apply the WCAG accessibility standards to all designs
• Setting up multi-theme token structure (or variables in Figma)
• Design system architecture and infrastructure
• Writing functional and UX documentation
• Organizing smooth processes (goal setting and clear metrics)
• Team supervision and design management
• Community support (eg via active slack channel)
• Workshop and training
German designers are known for their thoroughness (“Deutsche Gründlichkeit”). I own excellent organizational skills to plan and manage my work and team.
I collaborate closely with the developers in our team to design APIs. This way, our components can be 100% synchronized in design and code. I cannot code, but I have a strong ability to understand code.
I worked for a broad range of clients: from governmental to commercial, SaaS products, B2B and B2C. From startups to large corporations.
Project history
08/2018
-
Present
Co Organizer UX Belgium
UX Belgium
UX Belgium is a growing community of 3000+ User Experience (UX) professionals in and around Antwerp and Brussels, Belgium. I help organizing the events, and also worked on the rebranding including a new logo and a nice graphical style used on presentations, batches, social media images etc
https://www.meetup.com/UX-Belgium
08/2013
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Present
freelance Design Lead | Design Systems, UI Design
volpelino
I am an independent hands-on design lead, helping companies launch and enhance their design systems. While focussing on the users’ needs, I craft meaningful aesthetic graphic solutions that scale. I aim for innovation, inclusivity and simplicity.
Services I offer (but are not limited to):
Design System (Kickstart, Building, maintainance & UX documentation, figma expert, token setup and integration, accessibility, advocacy, audit, stategy)
UI Designs (web and native)
User Experience Design & UX thinking
Team supervision and coaching
Brand Identities
Lecturing and workshops
I am working for clients such as:
Vlaamse Overheid – Katoen Natie – DataCamp – Süddeutsche Zeitung – Bloomup – VRT – Ovam – Scriptbook – Politeia – Mediafin – BNP Paribas – contrast law – Larcier business – and many more.
01/2003
-
08/2024
Lecturer
Plantin Instituut voor Typografie
(Other, < 10 employees)
teaching Typography on screens. https://plantininstituut.be/opleiding/typografie-voor-schermen/
06/2010
-
07/2013
Design Director
prophets (now IO)
(Marketing, PR and Design, 10-50 employees)
responsible for the design team, art direction & senior interactive design for clients such as Mobistar, Danone, Stad Antwerpen, Neuhaus, Alken-Maes, …
01/2003
-
01/2010
Design Director
i-merge/Boondoggle
(Marketing, PR and Design, 50-250 employees)
responsible for all digital design work as well as the design team at Boondoggle, a digital advertising agency on Belgium,
working for clients such as Microsoft, CocaCola, Electrabel, Dexia, Tiense Suiker, Nationale Loterij
Local Availability
Only available for remote work
Freelance Design Lead | Design Systems, UI Design
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